OPTIMA – AI Making The Difference

With Betting On Sports only days away, SBC continues catching up with the event sponsors as we sat down with Jacob Lopez, Founder & CEO at OPTIMA.

He told SBC about OPTIMA’s fully integrated modular sportsbetting omni-channel suite and discussed the opportunities that #boscon provided.

What are you looking forward to at Betting on Sports?

Betting on Sports is a nice opportunity to engage with key Operators’ and service suppliers’ executvies in order to understand their challenges and get their views in the trends that are discussed in the different conferences.

We are pleased that our Founder & CEO, Jacob Lopez, will participate in various conferences as Moderator and Speaker during the Event and will be able to project the view on the market trends from the Optima perspective.

Optima team will be also attending and in our Coffee Area and Stand R-16, our commercial team will bring you the opportunity to discover more about the award-winning sports betting and gaming platform, OPTIMAMGS.

What are you promoting at Betting on Sports?

OPTIMA will be presenting its SportsBetting Fixed odds and Pools products. A fully integrated modular sportsbetting omni-channel suite, responsive web, native IOS and Android applications, full trading and risk-management capabilities, multiple-feed integrations, cutting edge real time analytics all supported by great technology and a team that know sports-betting and gaming end to end. 

What industry innovation will capture the most attention in 2019?

Artificial intelligence powered products are already making the difference in the player protection and the personalisation capabilities, those available, in our platform. There is not a single innovation that could be considered the most attractive. The attention is set into areas.

Which sports betting operator has impressed you the most in 2019?

All the operators we service impress us every day, with their innovative requests. I cannot choose one, all are in the highest consideration for us.

What sports betting partnership has stood out in the past 12 months?

I think there are some agreements around exclusive data distribution rights that must be highlighted.

If you could attend one sporting event, what would it be?

Next SuperBowl, Next Roland Garros Final, and the next final of the FIFA Worldcup which no doubt Spain is going to play and win.

Which parts of the conference agenda have caught your eye?

The conferences regarding technology and the ones regarding regulations.

#boscon, held 17-20 September at Olympia London, is the world’s leading sports betting industry event, with this year’s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products. 

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of London’s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website.

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