#1 marketing CRM for iGaming and sports betting, Optimove, to showcase solutions for the for LATAM market at booth #B1010 at SBC Summit Rio.
Optimove, the #1 CRM marketing solution for iGaming and sports betting, announces its participation at SBC Summit Rio 2025, taking place February 25-27. Already the preferred CRM platform among Latin American operators, the company will showcase its innovative solutions at booth #B1010. Partners ControlF5 and ScoreConnect will also be featured as part of Optimove’s CRM Partner Ecosystem.
In addition to Optimove’s booth, Senior Account Executive Felipe Costa Nadalini will speak at the Affiliate Leaders Summit on Thursday, February 27, from 12:20 PM to 1:00 PM (BRT) in conference room 4. He will join the panel ‘Marketing Makeover: Fresh Approach to Marketing and Ethics,’ an in-depth discussion on how Brazil’s newly regulated gaming market is reshaping industry marketing and advertising.
He will also demonstrate how Optimove’s solutions address operators’ marketing and CRM needs. This includes OptiLive, a newly announced live sports marketing solution that enables real-time, personalized player engagement during games, and Ignite+, a new program designed to help emerging operators accelerate growth and compete effectively in the market.
“We live in exciting times for the LATAM iGaming industry, especially in Brazil. As the market evolves and new regulations take effect, it’s clear that operators must address the region’s unique needs by combining state-of-the-art technology with local expertise,” says Nadalini. “Optimove is doing just that. We have a team on the ground that understands Brazilian bettors’ behavior and delivers innovative solutions tailored to operators’ needs—always putting the customer first,” he adds.
Optimove is trusted by marketing leaders at thousands of global brands. With its CRM marketing solution, iGaming and sports betting operators worldwide gain deep insights into customer behavior, enabling them to create, orchestrate, measure, and optimize customer-led journeys across channels—all backed by statistically robust metrics for every promotion, campaign, and player journey.
“We’re thrilled to attend the 2025 edition of SBC Rio Summit and have the opportunity to exchange insights and experiences with our peers. We hope that the conversations at the event will generate valuable strategies to advance the iGaming market in Brazil and throughout Latin America,” Nadalini concludes.
Service – SBC Summit Rio 2025
Date: February 25 -27
Time: Throughout the day
Address: Riocentro, Rio de Janeiro, Brasil
Panel: ‘Marketing Makeover: Fresh Approach to Marketing and Ethics’ – Affiliate Leaders Summit, Conference Room 4, from 12:20 PM to 1:00 PM (BRT)
About Optimove
Optimove is the first Customer-Led Marketing Platform and the #1 CRM Marketing Solution for iGaming and sports betting operators. Optimove’s solutions ensure marketing always starts with the customer (player) instead of a campaign or product. Customer-led marketing has been proven to deliver an average increase of 33% in customer lifetime value.
Optimove’s CRM Marketing Solution enables iGaming and Sports Betting operators to deploy personalized iGaming experiences across channels, unify player data, and leverage AI-led multichannel orchestration with statistically credible measurement for every promotion, campaign, and journey.
For more information, visit Optimove.com.
