Pinnacle retains eSports Bookmaker of the Year title at 2017 SBC Awards

The venue of the 2017 SBC Awards was the impressive The Artillery Garden at the HAC where the great and the good of online gaming gathered for this greatly anticipated annual celebration.

This year Pinnacle cemented its positioning as the front runner in eSports betting worldwide by retaining the Betradar sponsored ‘SBC eSports Bookmaker of the Year’ award first won in 2016.

Not only that, Pinnacle CEO Paris Smith was inducted into the hallowed SBC Hall of Fame in recognition for her 20+ years as an influential leader in sports betting.

Paris Smith, CEO at Pinnacle said of her SBC Hall of Fame induction: “I’m extremely humbled to be recognised for my contribution to the industry. I have been fortunate to have great people believe in me and allow me to become who I am within the wonderful companies I have worked in.

“To survive and remain relevant in this industry for such a long period of time, doesn’t happen without a great team to support not only my personal growth but the growth of the organization. I will continue to support them where possible and champion the high-performance culture that is so important to Pinnacle’s future success.”

Marco Blume, Trading Director at Pinnacle, said of the eSports Bookmaker award: “To be voted eSports Bookmaker of the Year at the SBC Awards and against such challenging competition caps another fantastic year for Pinnacle. This is a just reward for all the work that has gone into our new eSports Hub so I’d like to thank the whole team for their efforts.”

Alex Ursa, Betr: Why prediction markets are reshaping US crypto payment adoption
5 Jun | Events | Ellis Davis
'Prediction markets have shaken up the US gaming landscape in the last twelve months, forcing some of the...
Read more
5 Jun | Affiliate Leaders Summit | Ellis Davis
'For years, affiliate success followed a familiar formula.  Build strong SEO rankings, negotiate great deals, drive...
Read more
Betsson Group: “It’s where all the key players from the region and...
4 Jun | Events | Ellis Davis
'Ahead of SBC Summit Americas 2026, SBC spoke with Andrea Rossi, Commercial Director for LatAm of...
Read more
Building a brand that matches our ambition: the evolution of SBC Summit
4 Jun | Events | Maria Tsnompilantze
'Developing a brand is one of the most transformative exercises a business can go through. It...
Read more
Affiliate Leaders Summit Launches as Standalone Global Event in Lisbon
4 Jun | Affiliate Leaders Summit | Ellis Davis
'The Affiliate Leaders Summit will take its next major step in 2026, evolving into a standalone...
Read more
Juan Camilo Carrasco: the ‘significant relief’ for Colombia gaming after an ‘exceptional...
4 Jun | Events | Ellis Davis
'Last month, Gustavo Petro faced his biggest setback as President of Colombia, as the Humana government was ordered to...
Read more
Alea Heads to SBC Summit Americas with Three Award Nominations and a...
3 Jun | Events | Becca Kocar
'Barcelona, June 2026 — Alea will return to SBC Summit Americas from June 9–11 in Fort...
Read more
Q&A: Mariola del Socorro de la Piedra Quelle on why Latin America...
3 Jun | Events | Ellis Davis
'As more companies eye up the opportunities available for expansion across Latin America, Mariola del Socorro...
Read more