SBC Events 2025: Which One Is Right for You?

Have you ever thought that industry events are a bit like comic books?

Bear with me on this one—it’s not as far-fetched as it sounds!

Just like the endless runs of comic books (The Avengers, X-Men, Spider-Man), SBC has its own universe of industry events. Each SBC 2025 event is a standalone story, featuring a cast of specialised professionals (the heroes!) coming together to combine their unique skills and tackle common challenges. Sound familiar?

Think about it: just as you wouldn’t send Aquaman to handle a threat in the Sahara desert, choosing who attends which event is about matching the right people to the right mission. After all, every team and every event has its own superpowers.

In 2025, SBC will host six global events spanning from Rio to Tbilisi. Naturally, you might want to attend them all—but we get it, even superheroes have their limits. That’s why we’re here to help.

In this blog, we’ll give you the ultimate guide to all the SBC events happening in 2025. 

We’ll dive into the key questions industry professionals tackle at each one, and explore how every event is meticulously designed to benefit different roles within the industry.

So grab your cape and let’s find the right mission for you!

Excelsior! 

SBC Events 2025 – SBC Summit Rio: Ideal for Those Eyeing Brazil

2024 will go down as the year the Brazilian iGaming and sports betting market firmly established itself as a global powerhouse.

In 2023, the market generated an impressive R$100 billion (around $20 billion USD) in revenue, in 2024 projections for the online gambling sector alone are expected to reach nearly $1.97 billion USD, underscoring the tremendous success of the region. 

By June 2024, approximately 52 million Brazilians had already placed online bets, showcasing one of the largest and most engaged player bases in the world. This booming demand makes Brazil an incredibly attractive opportunity for operators, suppliers, affiliates, and others looking to carve out a presence in this lucrative market.

With comprehensive regulation set to take effect on January 1, 2025, the next 18 months are a critical window for brands to establish themselves and capitalise on this unprecedented market boom.

For those eyeing Brazil as your next market, the upcoming SBC Summit Rio will be your most essential tool. 

SBC Events 2025 – SBC Summit Rio Mission Report 

SBC Summit Rio is dedicated to providing you with the answers to your most pressing questions about the market, including:

• What are the specific regulatory requirements for operators or anyone looking to work in Brazil, and how can they stay compliant?
• With traditional affiliation still developing in the Brazilian market, which traffic sources are most effective? And are influencers really as influential in Brazil as everyone says?
• With Pix being the only government-approved payment system, what provisions do companies need to implement, and how does this system function in practice?

SBC Events 2025 – SBC Summit Rio Mission Lineup

• Your compliance team NEEDS to be there. As much as your marketing team is on a creativity streak and promises you great campaign results, someone needs to keep them grounded—Brazil is a new market, which means that they will need more reminders as to what’s off limits, so make sure to send your compliance and legal teams to keep notes.
• Your affiliate managers are a MUST too if you’re an operator. If you’re launching in Brazil and need a piece of that cake in terms of traffic, you really need to make sure that you’ve explored the best traffic sources in the market and got yourself the best deals. A bunch of affiliates (over 1,000) will be present, so make sure to send some of your most convincing affiliate managers.
• On the affiliate side, well, no matter how big your team is—just come. Brazil is very serious about operator licenses and most of the licensed businesses are coming to Rio this year (6,000 operator representatives). This makes it a nice, focused opportunity to meet them all under one roof – and since we’re launching the Affiliate Leaders Summit this year in Rio too, it will be even easier (expect coloured badges to further help you with that task).
• Understanding regional payment preferences is crucial for payment providers, especially in Brazil, where Pix is the only government-approved payment system. The ‘Payment Expert Summit’ at SBC Summit Rio offers the perfect chance to explore Pix’s practical applications, discover the best integration strategies and gain insights into the wider world of Brazilian payments. 
• With evolving regulations, emerging affiliate platforms, and region-specific payment solutions, involving your product and technology teams is key to staying compliant and maximising your brand’s success. SBC Summit Rio offers dedicated panels on regulation, payments, and technology, along with a show floor featuring 400 exhibitors and sponsors—providing the perfect opportunity for your teams to explore Brazil’s technological landscape. 

SBC Events 2025 – SBC Summit Rio Event Details

• Location: Riocentro, Rio de Janeiro
• Date: 25-27 February
• Number of attendees: 15,000
• Operators: 6,000 representatives from operators. Apply for a complimentary ticket if you’re an operator here.
• Affiliates: 1,500 representatives from affiliates. Apply for a complimentary ticket if you’re an affiliate here.
• Exhibitors & Sponsors: 400
• Exhibition Floor Space: 70,000 m2
• Conference rooms: 4
• Number of speakers: 200
• Sponsor/exhibit: For exhibitor and sponsorship opportunities, click here. 
• Get your ticket: You can purchase your ticket here. 

SBC Events 2025 – SBC Summit Americas: Connecting the Entire Americas Region

In recent years, evolving regulations have driven exponential growth across the entire Americas region. 

In North America, revenue is expected to hit $31.89 billion in 2024, with a strong CAGR of 9.16% driving it to $49.43 billion by 2029. South America shows even faster growth, with revenue projected at $5.10 billion in 2024 and a CAGR of 11.30%, reaching $8.71 billion by 2029. In Central America, the market is smaller but steadily expanding, growing from $189.90 million in 2024 to $248.80 million by 2029 at a CAGR of 5.56%.

These trends underline the sector’s diverse growth potential across the continent.

Navigating the plethora of markets across the Americas requires a deep understanding of critical nuances—ranging from regulatory frameworks and player preferences to emerging technologies.

That’s where the SBC Summit Americas excels, uniting key players from North, Central, and South America. The event is a must-attend for:

• Those targeting North America, Central America, or South America.
• Brands with multi-market strategies aiming to expand beyond a single region.
• Professionals seeking actionable insights, new strategies, and inspiration from mature markets to drive innovation back at their offices.

SBC Events 2025 – SBC Summit Americas Mission Report 

Attending SBC Summit Americas will aid you in cementing yourself as an influential player by answering the following questions: 

• How can I effectively uphold compliance standards amid the diverse and changing regulations across North and Latin America?
• How can I optimise my affiliate marketing efforts to effectively address the diverse cultural, regulatory, and player-specific demands of North and Latin American markets?
• Is there still potential in the United States with the Big Four dominating the space? Could the rise of Daily Fantasy Sports (DFS) and sweepstake casinos provide a breakthrough?
• In LATAM and the US, how are gambling operators collaborating with sports teams, and what measures can be taken to promote gambling in an enjoyable yet responsible way, without compromising ethics and integrity?

SBC Events 2025 – SBC Summit Americas Mission Lineup

• Your responsible gambling team NEEDS to be there for the ‘Player Protection Symposium’—a conference where they’ll dive deep into strategies for tackling problem gambling and implementing safer gambling initiatives. Your payment and risk management teams should be there too. With a dedicated Payment Expert Summit focused on fraud protection technologies, they’ll gain more insights into tools needed to safeguard players. Plus, all of your teams will get crucial insights from regulatory experts from different jurisdictions, so they’ll be exposed to different perspectives and ways of doing things.
• With North American markets nearing saturation, many worry there’s no room for newer or smaller operators. That’s exactly why your leadership team should attend this event. It’s an opportunity to explore alternative opportunities and uncover smaller niches worth investing in. Whether it’s diving into “sweepstakes” or looking to expand into LATAM markets, the event’s diverse audience covers all angles. Senior decision-makers, C-level executives, and directors should be there to explore the next big opportunity.
• North and Latin America are incredibly diverse markets, with shifting regulations, unique player preferences, and region-specific marketing channels that affiliates need to understand. At the Affiliate Leaders Summit, you’ll get deep dives into regional nuances, hear about the rise of social influencers, and learn how to leverage alternative channels.
• The U.S. market still offers huge opportunities for product teams in sports betting and casinos, even with the Big Four operators leading the charge. The rise of Daily Fantasy Sports (DFS) and sweepstake casinos is proof that there’s room for innovation and fresh ideas to disrupt the space. Attending SBC Summit Americas is your chance to explore these evolving trends first hand. Whether you’re looking to break into new markets, outpace competitors, or rethink your product roadmap, this is the place to get real answers and fresh ideas from the industry’s best.
• In LATAM and the U.S., the partnerships between gambling operators and sports teams are becoming increasingly strategic, blending marketing innovation with regulatory compliance. From multi-layered sponsorship deals to co-branded fan engagement initiatives, these collaborations are pushing boundaries while navigating complex legal landscapes. For partnerships and legal teams, SBC Summit Americas is a must-attend event to gain invaluable insights into structuring agreements that drive value for all stakeholders while adhering to ethical and regulatory standards. By attending, you’ll discover practical tools, expert guidance, and real-world examples to ensure your partnerships remain impactful, compliant, and future-proof.

SBC Events 2025 – SBC Summit Americas Event Details 

• Location: Broward Country Convention Center, Fort Lauderdale
• Date: 13 – 15 May, 2025 
• Number of attendees: 10,000
• Operators & apply for a complimentary ticket form: 4,000 representatives from operators. Apply for a complimentary ticket if you’re an operator here.
• Affiliates & apply for a complimentary ticket form: 1,000 representatives from affiliate companies. Apply for a complimentary ticket if you’re an affiliate here.
• Exhibitors & Sponsors: 400 
• Exhibition Floor Space: 250,000 square feet
• Conference rooms: 5 
• Number of speakers: 250 
• Sponsor/exhibit: Apply to be a sponsor or exhibitor here. 
• Get your ticket: Get your ticket here. 

SBC Events 2025 – Canadian Gaming Summit: A Pan-Canadian Legacy Event

Canada’s iGaming landscape continues to thrive, with Ontario leading the charge as the sole province boasting a fully regulated market.

Ontario’s market made its debut on April 4, 2022, with the first legal sports wagers placed just after midnight. It wasn’t until iGaming Ontario entered the scene that significant changes began; they adopted an unconventional strategy, welcoming offshore operators already favoured by local players.

According to a performance report from iGaming Ontario, revenue for Q1 of the 2024/25 fiscal year hit $726 million, climbing to $738 million in Q2—a remarkable 30% growth compared to the previous year.

Other provinces have taken a more traditional route, offering government-operated platforms such as Loto-Quebec, PlayNow in British Columbia, and Play Alberta managed by AGLC. 

However, Alberta’s Minister of Service Alberta and Red Tape Reduction, Dale Nally, announced at the 2024 edition of the Canadian Gaming Summit that the province aims to adopt a model similar to Ontario’s, paving the way for multiple operators to enter the market.

For those eager to capitalise on Canada’s rapidly expanding iGaming sector, the Canadian Gaming Summit is an essential event to gain insights, build connections, and explore opportunities in this flourishing industry.

SBC Events 2025 – Canadian Gaming Summit Mission Report

The Canadian Gaming Summit will guide you on your path to success in the Canadian gaming market by answering the following key questions:

• How can technology revitalise traditional gaming (lottery, bingo, horse racing) engagement?
• Crown Corporations & Market Dynamics: How will competition, regulation, and growth shape Canadian gaming in the coming years?
• What strategies are necessary to protect sports betting integrity and combat issues like match-fixing?

SBC Events 2025 – Canadian Gaming Summit Mission Lineup 

• If you work in tech or on the product side, the Canadian Gaming Summit is a must-attend. This event offers a unique opportunity to explore how emerging technologies are reshaping iGaming and sports betting in Canada. You’ll gain insights into how technology is breathing new life into traditional —lotteries, bingo, and horse racing—and more modern options (online sports betting and casino brands) by creating personalised player experiences and improving operational efficiency. Here, you’ll be able to network with industry peers that directly align with innovation in your product strategy.
• Balancing growth with the increasing focus on responsible gambling is no easy task—that’s where your responsible gambling team comes in. Alongside SBC Summit Americas, the Canadian Gaming Summit is one of the few events featuring a dedicated ‘Player Protection Symposium,’ offering a deep dive into the latest strategies for safer gambling, updates on evolving regulatory frameworks, and practical tools to help operators meet these challenges head-on. Equip your team with the insights and connections they need to ensure your business grows responsibly while safeguarding player welfare.
• Sportsbook Operations Teams attending the Canadian Gaming Summit will gain valuable insights into the evolving Canadian sports betting market. They’ll explore key trends like the rise of digital and real-time sports wagering, technological innovations enhancing user engagement, and how consumer preferences are shaping sportsbook strategies. Discussions on sports integrity, match-fixing prevention, and regulatory frameworks will provide a strategic roadmap for maintaining fair play while building trust. This event will also examine partnerships, consumer behaviour shifts, and technological tools essential for staying competitive in Canada’s dynamic sports betting landscape. 
• Operator Affiliate Managers at the Canadian Gaming Summit will discover fresh ways to connect with streamers and affiliates. They’ll dive into the latest trends in Canadian affiliate marketing, explore creative strategies for building partnerships with content creators, and learn how to foster trust and collaboration. The event will also shed light on changing regulations, consumer behaviour shifts, and cutting-edge tools that can make collaboration with affiliates and streamers smoother and more effective. It’s a great way to stay competitive, boost player acquisition, and strengthen brand partnerships in Canada’s gaming market.
• Crown corporations would benefit from attending the Canadian Gaming Summit as it provides a collaborative platform to address key challenges and opportunities in Canada’s gaming landscape. With opportunities to connect with peers across provinces, they can engage in discussions on regulatory frameworks, technological innovation, responsible gambling strategies, and market competition. Through keynote speeches, panels, and specialized sessions, crown corporations can share insights, align strategies, and explore cross-provincial partnerships. The dedicated Crown Corporations Lounge offers networking opportunities, promoting collaboration and innovation to strengthen operations and adapt to industry shifts.

SBC Events 2025 – Canadian Gaming Summit Event Details

• Location: Metro Toronto Convention Center, Toronto
• Date: June 17-19
• Number of attendees: 3,000
• Operators & apply for a complimentary ticket form: 1,000 representatives from operators. Apply for a complimentary ticket if you’re an operator.
• Affiliates & apply for a complimentary ticket form: 200 representatives from affiliate companies. Apply for a complimentary ticket if you’re an affiliate.
• Exhibitors & Sponsors: 75
• Conference rooms: 2
• Number of speakers: 150
• Sponsor/exhibit: Apply to be a sponsor or exhibitor here. 
• Get your ticket: Get your ticket here. 

SBC Events 2025 – SBC Summit Malta: Your Mid-Year Gathering at Europe’s iGaming Hub

SBC Summit Malta – for those of you thinking, “Wait, this is the first time I’m hearing about this one,” you’re not mistaken. 

SBC Summit Malta is the rebranded version of the event formerly known as CasinoBeats Summit. Why? Developments on the island have paved the way for an event with a broader scope than what CasinoBeats Summit offered. Plus, this aligns the event with the other “SBC Summit” brands and reinforces our commitment to Malta, which undeniably remains the beating heart of the industry in Europe.

Malta is home to a multitude of iGaming companies and is often seen as the prototype for regulation and the path to a well-regulated industry. There’s plenty to learn from the Malta-based community, and the Europe-based industry will surely appreciate the abundance of flight options to this vibrant island.

With its broadened scope, the event no longer focuses solely on the casino industry but now welcomes professionals from across the entire gaming industry ecosystem.

SBC Events 2025 – SBC Summit Malta Mission Report 

• We will still keep many of the elements you loved about CasinoBeats Summit, so you can still expect things like: What are the latest trends and innovations driving success in game development?
• What are the key trends shaping SEO and PPC right now?
• What strategies can I adopt to build a strong personal and professional network, elevate my industry profile, and unlock new career opportunities?
• How can companies leverage major sporting events to engage new audiences?

SBC Events 2025 – SBC Summit Malta Mission Lineup 

• The SBC Summit Malta is a must-attend event for affiliates, affiliate managers, streamers, and marketers looking to stay ahead in the industry. With highly focused sessions like the acclaimed SEO Trilogy Series, insights on optimising acquisition and retention strategies, and a deep dive into the growing impact of influencers and streamers, the summit offers actionable takeaways for professionals at every level. It’s an invaluable opportunity to gain fresh strategies and stay at the forefront of marketing and affiliate trends.
• This event is an exceptional opportunity to gain valuable insights into market trends, particularly for those interested in understanding and engaging with mature European markets. With a significant representation of industry leaders and professionals from across Europe, the SBC Summit Malta provides a unique platform to explore the dynamics, challenges, and opportunities within these established markets. Whether you’re looking to expand your presence, refine your strategy, or simply engage in meaningful conversations with experts who know these markets inside out, this event offers the ideal setting to connect, learn, and gain a competitive edge.
• To all the sports betting professionals out there—this one’s for you! This year, SBC Summit Malta has made space just for you, and we’re thrilled to welcome you to the event. We’ve expanded our scope to ensure there’s something for everyone, and for the first time, we’re bringing you content tailored specifically to the sports betting industry. We can’t wait to see you there and share this experience with you!
• Game developers, designers, mathematicians, UX designers, and product teams—SBC Summit Malta has something special for you. While the event now covers the entire gaming industry, it still holds a little taste of CasinoBeats, offering the perfect opportunity to geek out on the technical side of casino games. Game developers and designers can learn from success stories, showcase their creations, and explore cutting-edge tools and technologies. Product teams can dive into trends shaping slot games, platform features, and gameplay innovations. Creative directors will have the chance to connect with peers and discover what makes award-winning projects stand out. If you’re passionate about pushing the boundaries of game design and development, this is the event you don’t want to miss.
• Hear us out—we know HR teams don’t usually make the conference attendee list, but SBC Summit Malta is different. Since so many of you are based in Malta, why not bring your HR, DEI, and Professional Development teams along? We’ve got some exciting content tailored just for them. HR and Learning & Development teams can explore workshops on essential skills like public speaking and negotiation, helping employees grow and thrive in their careers. DEI leaders can dive into women in gaming initiatives and discover strategies to create more inclusive workplaces. It’s a chance for these teams to connect, learn, and bring back tools that make a real difference in your organisation.

SBC Events 2025 – SBC Summit Malta Event Details 

• Location: InterContinental Malta
• Date: 10-12 June
• Number of attendees: 5,500
• Operators & apply for a complimentary ticket form: 2,000 representatives from operators. Apply for a complimentary ticket if you’re an operator.
• Affiliates & apply for a complimentary ticket form: 750 representatives from affiliate companies. Apply for a complimentary ticket if you’re an affiliate.
• Exhibitors & Sponsors: 75 
• Conference rooms: 4
• Number of speakers: 250 
• Sponsor/exhibit: Apply to be a sponsor or exhibitor here. 
• Get your ticket

SBC Events 2025 – SBC Summit: A Global Experience

SBC Summit is SBC’s global flagship event. 

In 2024, the SBC Summit gathered an impressive 25,000 delegates, solidifying its position as the fastest-growing event in the industry. With ambitious plans for 2025, a global focus, and opportunities to explore every industry vertical, it’s establishing itself as the ultimate platform to connect with industry leaders, gain insights, and walk away with valuable leads.

At SBC Summit, you’ll meet top-tier industry figures—all under one roof. The 2024 event featured experts from 134 countries, with significant growth in representation: a 126% increase from Latin America and the Caribbean, 80% from Asia, 45% from Africa, and a remarkable 127% from North America. If your event budget limits travel, this global, all-encompassing gathering is THE must-attend event of the year.

The show floor is vast but purposefully organised to ensure every moment counts, featuring dedicated zones for key sectors like sports betting, iGaming, and player protection. Additionally, the Affiliate Leaders and Payment Expert Summits ensure every major vertical is explored in depth.

Whether you’re an operator, affiliate, supplier (game provider, software solution, CRM software, payment provider), media outlet, sports team, startup, investor or another industry player, this event is your go-to opportunity of the year to position your brand before the most influential leaders in the field.

SBC Events 2025 – SBC Summit Mission Report 

SBC Summit is your one-stop destination for answering all your questions.

• I’m planning to branch into a new market—which ones are trending upward, and what do I need to know about their regulatory landscape? Additionally, what strategies are most effective for navigating entry and building a solid market position?
• I’m new to the industry/I am looking to enhance my offerings—which tools, games, or providers should I integrate to stay competitive (what’s hot and what’s not)? What are the key trends I should focus on to maintain a competitive edge?
• Leading a company, I’m always looking for fresh insights—what’s new on the leadership front? Which M&A opportunities should I be focusing on? What lessons can I bring from industry outsiders to inspire and strengthen my team? And how can the latest AI developments optimise our daily workflows?

SBC Events 2025 – SBC Summit Mission Lineup 

• If you’re in this industry, now is the time to consider your next strategic move to gain the early mover advantage. Whether that means entering a new market, adopting cutting-edge tools, or leveraging innovative technologies to achieve your goals, staying ahead of the competition is essential. SBC Summit offers the perfect platform for your company’s leadership team to connect with industry visionaries—over 40% of attendees are C-level executives or Directors. These are the key decision-makers you want to meet, network with, and exchange ideas with.
• KYC, Payment, Fraud, and AML teams often miss out on attending industry events. Why? Because these roles are typically non-client-facing and companies are hesitant to send them to events where they might not find much value. However, that changes with the introduction of the Payment Expert Summit—a dedicated platform designed specifically for professionals in these roles. This summit offers the opportunity to explore tools and products directly relevant to their daily operations on the show floor, while also diving into key topics and discussions tailored to their expertise. We strongly recommend this event for these often underrepresented teams—it’s a must for staying informed on developments impacting their work.
• If you’re looking to sell your products, this event is a must for your sales team. It’s safe to say that nearly everyone in the industry attends, and its timing—just ahead of annual budget reviews and next year’s planning—makes it the perfect opportunity to hit your targets with maximum impact. With almost one-third of the audience comprised of potential buyers and competitors actively leveraging this event to gain an edge, you can’t afford to stay on the sidelines. Send your top salespeople—or your entire sales team—to capitalise on the wealth of opportunities available. This is a goldmine for hot leads and strategic connections.
• The SBC Summit is a must-attend for any marketing team—whether you’re working for a supplier, an operator, or an affiliate. This event is packed with marketing opportunities, both during the event itself and beyond. It offers numerous chances to create impactful marketing content, humanise your brand, and build valuable connections with potential brand ambassadors, industry media, SEO experts, link-building specialists, localisation agencies, and other key players. Additionally, the event provides deep insights into the latest trends across marketing disciplines, including SEO, content, affiliation, PR, CRM, email, social media, and more. With a variety of educational sessions tailored for every marketing professional, your team will leave the event inspired, equipped with fresh strategies, and ready to craft impactful campaigns in any marketing domain.
• Send your Country Managers to SBC Summit—this global event offers a unique opportunity to explore key, trending markets and regions of strategic interest. Your country managers, who play a vital role in supporting market entry and expansion efforts, will benefit from participating in global market roundtables focusing on regions from Brazil to the Philippines. Additionally, the Global Markets Lounge hosts dedicated meetups and networking opportunities across various regions, while numerous sessions provide in-depth insights into specific market trends and developments. The same applies to your compliance and legal teams, who can use this event to refresh their understanding of evolving regulations. For stakeholders managing multi-market strategies, staying on top of shifting regulations can be challenging—SBC Summit is here to provide clarity and guidance to ensure you stay informed.

That said, keep in mind that as SBC’s global flagship event covers every industry vertical, the SBC Summit is tailored for every team in the gambling sector. Take this opportunity to send both your client-facing teams and those who don’t often attend events—you’ll thank us later.

SBC Events 2025 – SBC Summit Event Details

• Location: Feira Internacional de Lisboa, Lisbon
• Date: 16-18 September 2025
• Number of attendees: 30,000
• Operators & apply for a complimentary ticket form: 8,000 representatives from operators. Apply for a complimentary ticket if you’re an operator.
• Affiliates & apply for a complimentary ticket form: 4,000 representatives from affiliate companies. Apply for a complimentary ticket if you’re an affiliate.
• Exhibitors & Sponsors: 700
• Exhibition Floor Space: 120,000m2
• Conference rooms: 8
• Number of speakers: 500
• Sponsor/exhibit: Apply to be a sponsor or exhibitor here. 
• Tickets Available soon. For now, you can register your interest here.

SBC Events 2025 – SBC Summit Tbilisi: An Exploration of Central Asian and Eastern European Markets

The Eastern European and Central Asian markets are distinctive and dynamic, offering immense untapped potential.

For example, Eastern Europe’s online casino segment is expected to generate an impressive US$685.5 million in 2024, while Central Asia’s online sports betting market is projected to reach US$14.5 million by the end of the year. These numbers underscore the growing enthusiasm for gaming and betting across both regions. 

Welcome to SBC Summit Tbilisi. Held in collaboration with SMH Global and strategically based in Tbilisi, Georgia—a city where Eastern and Western cultures intersect—this event provides a dedicated platform to explore the unique opportunities these regions present.

SBC Events 2025 – SBC Summit Tbilisi Mission Report 

Attending SBC Summit Tbilisi is your opportunity to gain valuable insights and find the answers you need to navigate and succeed in these dynamic markets by addressing the following questions:

• Which Eastern European and Central Asian markets hold the most promise for exploration?
• What technological challenges or limitations exist in these regions, and how can operators overcome them?
• What are the best practices for implementing effective localisation strategies when entering Eastern European and Central Asian markets, and how can brands tailor their approach to resonate with local audiences?

SBC Events 2025 – SBC Summit Tbilisi Mission Lineup 

• For Western brands looking into Eastern Europe and Central Asia, understanding the nuances of those regions (and each market of interest) is key to success. Whether you’re an operator, supplier, or affiliate, SBC Summit Tbilisi is your perfect introduction to these exciting regions. With expert-led panels diving into local emerging markets, plenty of opportunities to network with the most successful companies in the region, and the chance to witness firsthand which products and services are trending there, this event will provide you with the insights and connections you need to hit the ground running.
• Bringing your user experience (UX) and marketing teams to SBC Summit Tbilisi is a great way to get ahead of any technological and strategic challenges you might face in Eastern Europe and Central Asia. It’s the perfect chance to hear from brands already operating in the region, learning what’s worked for them and what hasn’t. Plus, you can connect with local suppliers to discover solutions that improve the customer experience, enhance your marketing strategies, and tackle any tech hurdles specific to these markets.
• Thinking of launching a brand but not sure how to crack the local market? This event is your golden ticket! Connect with regional experts who truly get the ins and outs of the local scene, explore game-changing services already making waves, and learn how to tweak your products to fit what customers actually want. Avoid the guesswork, dodge the surprises, and set yourself up for a smooth, successful launch. Your product team will walk away with a clear understanding of what makes these markets tick—and how to make your offerings hit the sweet spot.
• Bring your business development team along! This event is the ultimate chance to connect with local operators, suppliers, and affiliates while uncovering the secrets of two of the most exciting markets out there. Through expert-led panels and lively discussions, your team will dive into regional trends, market dynamics, and untapped opportunities. They’ll head back not just inspired but armed with smarter strategies to expand your company’s footprint and make a real impact in these promising regions. 

SBC Events 2025 – SBC Summit Tbilisi Event Details

• Location: Sheraton Grand Tbilisi Metechi Palace
• Date: 15-16 October
• Number of attendees: 2000
• Operators & apply for a complimentary ticket form: 700 representatives from operators. Apply for a complimentary ticket if you’re an operator.
• Affiliates & apply for a complimentary ticket form: 200 representatives from affiliate companies. Apply for a complimentary ticket if you’re an affiliate. 
• Exhibitors & Sponsors: 40
• Conference rooms: 2
• Number of speakers: 
• Sponsor/exhibit: Apply to be a sponsor or exhibitor here. 
• Get your ticket: Get your ticket here. 

Final Thoughts 

Whether you’re diving into Brazil’s booming market at SBC Summit Rio, expanding across the Americas at SBC Summit Americas, or exploring the untapped potential in Eastern Europe and Central Asia at SBC Summit Tbilisi, each SBC event is tailored to address specific industry challenges and opportunities.

Much like assembling a superhero team, selecting the right event for your business—and sending the right team members—can unlock incredible growth and innovation. 

As you plan your 2025 calendar, ask yourself: Which markets do you want to break into? What challenges are you ready to tackle? And most importantly, which SBC event aligns best with your goals?

Remember—every SBC event is designed with your entire team in mind. So, if we don’t specifically mention affiliate managers as key attendees for SBC Summit Tbilisi, it doesn’t mean they shouldn’t come. We simply aim to highlight how certain events can benefit teams beyond the usual attendees and emphasise who absolutely needs to be there.

No matter the mission, SBC is here to help you succeed. 

Ready to take the leap? You know what to do. See you!

(Just wondering where?)