SBC Events announces football trading workshop with Totally Gaming Academy

Three of the leading experts in football trading and statistical odds compilation will be speaking at the Totally Gaming Academy Workshop on Tuesday 2 May, organised in partnership with SBC Events.

Sports Betting Academy course leader, Jonathan Smith will be leading the interactive, one-day event at Stamford Bridge alongside Ian McHale, Professor of Sports Analytics at Salford University, and Sporting Index Senior Football Trader Anthony Gray.

The event is a perfect fit for traders, odds compilers and market makers arriving in London for the Betting on Football conference (3-5 May) at the same venue. The workshop, with six sessions covering the essential skills, models and pricing for football, represents an unofficial ‘Day 0’ for the largest international football betting trade conference.

The Totally Gaming Academy Football Odds Compilers Workshop opens at 09:00, with coffee and registration before the opening session about the difficulties of pricing from 10:00. The agenda, which will also include a focus on the pricing of bookings, corners and goalscorers, will finish with a look at the future of football modelling, with attendees asked to consider other methodologies that may impact the future of pricing for the beautiful game.

Totally Gaming Academy Director Paul Mills commented: “The opportunity to collaborate with SBC Events for a unique one-day training workshop on football trading, and particularly ahead of their flagship conference at Stamford Bridge, is exciting for the for the Totally Gaming Academy. The agenda provides comprehensive training on pricing football markets and serves as a perfect fit for the traders, odds compilers and market makers arriving in London for Betting on Football.”

Admission to the workshop costs £299, or you purchase a combo package in conjunction with a Betting on Football ticket for £599. The price includes lunch, refreshments and entry for networking drinks and Champions League semi-final action at Frankie’s Sports Bar & Diner from 19:00 until late.

  • Click here to buy your ticket for the Totally Gaming Academy Workshop
  • For more information about the event, please contact [email protected]

 

 

SBC signs long-term agreement to remain in Lisbon until 2030
2 Oct | SBC Summit | Maria Tsnompilantze
'SBC signs long-term agreement with Turismo de Portugal, the Municipality of Lisbon and Lisboa FCE, securing...
Read more
Meet the Winners of the Affiliate Leaders Awards 2026
1 Oct | Affiliate Leaders Summit | Maria Tsnompilantze
'Clever Advertising, Hub Affiliations, Flashscore Network and Catena Media were among the big winners at last...
Read more
Portugal officials welcome SBC Summit back to Lisbon for third year
29 Sep | SBC Summit | Maria Tsnompilantze
'Government and Lisbon city dignitaries join ribbon-cutting ceremony as SBC Summit returns to the Portuguese capital...
Read more
Rohini Sardana: Cricket is missing the affiliate and marketing partners
25 Sep | Affiliate Leaders Summit | Maria Tsnompilantze
'Cricket is one of the most widely watched sports in the world, but the betting market...
Read more
RubyPlay to spotlight localisation and engagement platform growth at SBC Summit 2026
24 Sep | Uncategorized | Becca Kocar
'Splash Tech, Firerose and an AI panel headline the supplier’s presence in Lisbon RubyPlay, a provider...
Read more
Join SA Gaming as Our Distinguished Guest at SBC Summit
24 Sep | Events | Becca Kocar
'With over 17 years of industry expertise, SA Gaming is a premier Live Game provider, offering...
Read more
Evoplay to showcase expanding ecosystem at SBC Summit 2026
24 Sep | Events | Becca Kocar
'Evoplay, the award-winning game development studio, is set to showcase its extended product ecosystem at SBC...
Read more
ENJOY prepares rare black diamond prize for SBC Summit
24 Sep | Events | Becca Kocar
'Supplier's first solo stand will host exclusive tournament built around hit slot Diamond Slam ENJOY Gaming,...
Read more