SBC Expands Presence in Malta with New Office Inauguration

Events and media company SBC is expanding its presence in Malta by inauguring its office on the island. This move underscores the company’s commitment to bolstering its footprint in the iGaming hub, which has been home to one of its events, the CasinoBeats Summit, for the past six years.

While CasinoBeats Summit debuted in London in 2018 and held its second edition in the UK capital the following year, 2019 marked a significant shift as the Summit expanded with a Malta version. In addition, 2019 also saw the inception of the first “Malta Baby” party, highlighting the company’s deepening commitment to the iGaming community that is based in Malta.

Since the inception of the CasinoBeats Summit, the growth trajectory of the event has been remarkable, evidenced by the surge in delegate numbers, with an anticipated 4,500 attendees expected at this year’s event, scheduled to take place at the InterContinental Hotel from 21st to 23rd May. 

Rasmus Sojmark, CEO & Founder of SBC, said: “Malta holds a special place as the hub of iGaming, which is why it is also the destination for the CasinoBeats Summit. Many of our clients and friends call Malta home, and it’s important for us to further strengthen our ties with the community.”

SOHO The Strand, the premier co-working business hub where Malta-based employees will be stationed, welcomed its inaugural members in October 2019. With a stylish, Scandinavian-inspired design spanning four distinct levels, this centre offers a plethora of amenities. From a sauna and gym to an on-site bar and restaurant, members lounge, gaming area, terraces, and beyond, it provides the perfect fusion of work and leisure.

“When we were scouting for office space, our priority was to pick an environment that would be ideal for networking and a great base for our Malta-based team members who have been working remotely till now. While we’ve already worked with SOHO on hosting gatherings previously, becoming members ensures our meet-ups will be even more frequent, so stay tuned!” Sojmark added.

Currently, with 130 employees and expanding globally, the new Malta office will operate alongside SBC’s established bases in London and Manchester. With members from the sales, relationships, and content marketing teams stationed on the island, the company boasts a robust presence of client-facing roles in the Malta office:

Ivan Filetti, CEO of GamingMalta welcomed SBC to his home country: “Malta’s status as the ‘Home of Gaming Excellence’ owes much to the calibre of thought leadership events held on our shores. SBC’s CasinoBeats Summit epitomises our fruitful partnership, driving forward the expansion of the industry locally and globally.

“We are thrilled to learn of their decision to establish operations here, reaffirming their commitment to maintaining a robust connection with Malta year-round. This move underscores Malta’s pivotal role in the gaming ecosystem and strengthens our position as a premier destination for gaming thought leadership and collaboration.”

Today, on the 2nd of May, the office commenced its operations, three weeks ahead of the 2024 edition of the CasinoBeats Summit. SBC extends an invitation to companies already part of the SOHO community to visit and greet the Malta team at Office 19, located on Level 3 of the Strand. 

SBC will celebrate the office opening during the Official Networking Party at the Infinity by Hugo’s on Wednesday, the 22nd of May.


Interested in attending the CasinoBeats Summit? Reach out to Sabrina Sammut if you are an operator, to Brendon Spiteri if you are an affiliate, and to Sharon Libreri if you’re a supplier. For event-related content queries, please contact Maria Tsnompilantze.

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