SBC provides a home for sports betting at G2E

Sports betting industry professionals visiting this year’s G2E will be able to find everything they need at the SBC (Sports Betting Community) booth thanks to a partnership between the firm and the organizers of the Global Gaming Expo (G2E)

The partnership brings together in SBC the global leader in sports betting media and event organization with the foremost conference and trade show for the casino and gaming industry in the shape of G2E, which is produced by the American Gaming Association. 

Through a strategic partnership, SBC will publish the Official Sports Betting Guide to G2E, a publication that will be accessible to the more than 25,000 attendees at the event in Las Vegas. The publication will focus on the highest profile and burgeoning sector of the U.S. sports betting and casino industry.

The Official Sports Betting Guide to G2E will give all delegates attending the ‘world’s premier international gaming trade show’ a synopsis of the sports betting content at the event as well as a series of articles looking at the development of sports betting in the US and where it is heading in the future.

In addition to the sports betting content for the conference, SBC will be hosting ‘Vegas Baby’ – the official sports betting networking event of G2E. SBC has been holding ‘London Baby’ around ICE London for the past 10 years, and the Vegas edition of its famed networking parties for sports betting professionals and will take place on October 15 at Rockhouse, one of the premier clubs at the  Venetian in Las Vegas. 

The invite only Vegas Baby party is limited to 600 guests, making it one of the most exclusive and prestigious events at G2E. Sponsorship levels are still available and companies can join the likes of headline sponsor BetConstruct, Bet365, and Oddslife as sponsors. 

Rasmus Sojmark, CEO and Founder of SBC, said: “As we have seen, sports betting in the United States is poised to have huge growth in the future. By combining our expertise in the space along with the gold standard gaming event produced by G2E, we are able to have a great impact together in bringing the market the information it needs to succeed in this dynamic sector.”

SBC will also leverage the expo hall at G2E by having a booth on the show floor (booth # 5925). The booth will allow show attendees to interact with SBC staff and will be the distribution center for the wristbands which grant access to the Vegas Baby party. 

Following the success of its inaugural Betting on Sports America conference in New Jersey and the news website, SBC is focused on establishing itself as a major information provider in the fast-growing North American sports betting market.

SBC has already announced the launch of Betting on Sports America 2020 which is being held at Meadowlands Exposition Center, New Jersey from April 28-30. The conference and exhibition will see 2,500 senior executives from operators, regulators, affiliates, suppliers, payment companies and sports organisations gather for a program of insightful panels and high-level networking opportunities. The 2020 line-up will be even more extensive with 200 industry experts due to share their knowledge and experience.

Check out the official video from #boasmerica 2019

In addition to activity in North America itself, the region’s growing sports betting market will be featured prominently at SBC’s flagship international Betting on Sports 2019 event in London from September 17-20, with a U.S. In Focus conference track among the options for the 3,500 delegates. 

Check out the Betting on Sports website for more info on the upcoming London event.

Find more info on the 2020 US event on the Betting on Sports America website.

For news, interviews and features on the American markets visit

The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

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