When you’ve been in the events business as long as SBC has, one thing becomes pretty clear: no two events are ever the same.
From navigating the best travel options to get to the venue to timing your ticket purchase to secure the best deals – each event presents unique features, nuances, and opportunities.
As we count down to SBC Summit Americas – now less than four months away – we’ve put together a nifty guide to answer some of the most frequently asked questions surrounding the event.
With your burning questions resolved, you can focus on what truly matters: crafting your event strategy and maybe even checking the Inter Miami fixtures while you’re at it!
What is SBC Summit Americas?
SBC Summit Americas is an exciting event for sports betting and iGaming professionals looking to grow or get started in the North and Latin American markets.
After outgrowing the venues for our previous region-specific events – SBC Summit North America and SBC Summit Latinoamérica – SBC took the chance to answer the industry’s call for a unified Americas event.
The result? A fresh, combined event that brings together industry leaders and innovators for networking, expert-led sessions, and an exhibition showing off the latest in the industry.
When is the best time to buy tickets?
The old saying goes “The early bird gets the worm,” and although you can purchase your ticket for SBC Summit Americas right up until the event commences, securing your spot early ensures you can save some pretty pennies!
Take advantage of our limited-time ‘Early Bird’ ticket special and secure your spot for just $400! This exclusive offer grants you access to all networking opportunities, the exhibition floor, and our full lineup of conference content—saving you $300 in the process!
If you’re bringing your entire team, we still recommend grabbing the Early Bird ticket for the best discount. However, if you miss your chance, make sure to keep an eye out for our ‘Group Pass’ ticket. This will provide groups of three or more, access to the event for the discounted price of $500 per person.
If evening networking parties aren’t your thing, take advantage of our Expo+ Pass – priced at $95. This ticket gives you access to the exhibition floor and conference content across the two core days, however, this pass excludes access to ALL evening networking events and complimentary food and drink.
Note: Once the Early Bird offer ends, the full event pass price will apply for anyone attending with fewer than three people from their company.
To recap, here is a full breakdown of our ticket selection:
- Early Bird: $400
- Group Pass (3+): $500 (per person)
- Full Event Pass: $700
- Expo+ Pass: $95
Purchase your tickets here.
Are there special ticket offers for Affiliates and Operators?
Absolutely, there is!
Here at SBC, we really appreciate the amazing work operators and affiliates do—you’re the backbone of the industry, and we want to show our thanks.
That’s why we offer complimentary tickets for operators and affiliates at all our events! The best part? It’s super easy to claim your free ticket—just fill out a quick form, get approved and you’re all set!
Operators can apply for a complimentary pass here. Affiliates can apply for a complimentary pass here.
Who is the event for?
SBC Summit Americas is the ultimate gathering for anyone operating or seeking to establish themselves in the North American and Latin American markets.
For those who are after educational opportunities, the event will feature a two-day conference program, spanning every major industry vertical. Hear from over 250 experts as they delve into the most pressing topics impacting sports betting, iGaming, and technology, as well as dedicated summits on payments and affiliation.
On the networking side, you will have the chance to engage with 10,000 industry professionals across the exhibition floor, industry meet-ups, and evening networking events. Among the attendees, 43% will be key decision-makers (think C-level executives, founders, and directors), 4,000 will be representatives from leading operators and 1,000 from affiliate companies.
The event features two additional summits: The Affiliate Leaders Summit and the Payment Expert Summit. Are these included in the main ticket price, or is there an additional cost to attend them?
When you secure your spot for SBC Summit Americas, you gain access to everything the event has to offer—including the Affiliate Leaders Summit and Payment Expert Summit.
Curious about these two summits? It’s simple: recognizing the pivotal role payments and affiliate marketing play in our industry, SBC elevated two of its standout initiatives—The Affiliate Leaders community and the Payment Expert News portal—into fully-fledged summits. Each side summit will feature dedicated conference tracks, exhibition areas, and exclusive networking opportunities.
Following a highly successful debut at SBC Summit Lisbon in 2024, SBC is proud to bring these specialized summits to the Americas event for the very first time. So make sure you don’t miss out —they’re essentially free!
I want to book a hotel. Do you provide special rates for hotels?
We know attending industry events can be stressful at the best of times, so we’ve partnered with Connections Housing to help take the hassle out of booking your accommodation.
Together we have negotiated guaranteed lowest rates for all SBC Summit Americas attendees, with hotel rates starting at just $159 a night!
Secure your hotel today for SBC Summit Americas 2025 by clicking here. Need help or prefer to book over the phone? The team is happy to assist—just give them a call at 702-551-6004 (Monday–Friday, 6 AM–3 PM PST).
Group Hotel Booking Requests: If you’re bringing a team and need 10 or more rooms, we’ve got you covered! Fill out the Group Booking Request form here or email Connections Housing at [email protected] to get the best deal for your group.
For more information on accommodation, click here.
Is it easy to get to Fort Lauderdale from the airport?
Getting to the Broward County Convention Center is pretty straightforward.
Flying into Fort Lauderdale-Hollywood International Airport? You’re just a quick 15-minute Uber ride from the convention center. Coming from Miami International Airport (MIA)? It’s slightly further, but still only a 40-minute drive to the venue.
If you prefer to drive, the convention center offers 1,500 parking spaces, including ADA-compliant options. If you’re arriving by car or rideshare, just punch this address into your GPS for smooth travel: 1950 Eisenhower Blvd, Fort Lauderdale, FL 33316.
What’s on offer on the “networking” front?
In true SBC Fashion, we’ve made networking a top priority at SBC Summit Americas.
From dedicated spaces on the show floor like the BetConstruct Bar and the Pay4Fun Refreshments Lounge to exclusive industry meet-ups (stay tuned for announcements!), there are countless opportunities to connect.
And of course, there are our evening networking events! Start the summit with the ‘Official Opening Party’ on Tuesday evening and end the event in style at the ‘INFINITY Florida Closing Party,’ -one of the biggest industry parties of the year!
To further explore the range of daytime networking facilities on offer, click here. To find out more about the evening networking events, click here.
Pro Tip: Use the official event app SBC Connect to look for attending companies and people – you can even reach out to them and schedule a meeting ahead of the event. The app will become available a month before the event.
Pro Tip 2: You can also check the list of companies you can expect to meet at the event here.
Is this the right event for someone who’s looking to gear up on the product side of things?
SBC Summit Americas’ show floor will cover 250,000 square feet, hosting one of the largest gatherings of exhibitors in North and Latin America.
The show floor is the perfect place to discover the latest innovations and offerings from over 400 exhibitors and sponsors. The show floor provides a platform for leading operators, affiliates, payment providers, sportsbook platforms, iGaming brands, fintech companies, game studios, and more—ensuring there’s something for everyone!
Some of the standout brands already confirmed include Amusnet, bet365, BetConstruct, BetMGM, Clever Advertising, Digitain, DraftKings, Kaizen Gaming, KeyAffiliates, Optimove, Pragmatic Play, and Sportingtech, to name just a few!
You can view the full floor plan here.
Are there still opportunities to sponsor or exhibit?
At SBC Summit Americas, sponsorship means real influence – and thankfully we still have a limited number of sponsorship packages available, as well as some stands on the show floor.
Whether you go big as a Headline Sponsor, choose a Premium package, or pick a custom option, SBC Summit Americas lets you tailor your sponsorship to fit your budget.
Interested in sponsoring? Click here.
What about food and drink options?
Ever been to an industry event where you spent 45 minutes in line for an overpriced sandwich—only to end up late for your next meeting?
Not at SBC Summit Americas! All delegates with a ‘Full Event’ pass will enjoy complimentary food and drink throughout the two core days of the event.
But we didn’t stop there. Instead of simply adding a few more food vendors, we’ve curated an entire food festival to ensure you have access to a wide variety of delicious options, minimal wait times, and the high-quality meals needed to conduct important business.
Want to scope out your favorite food ahead of the event? View the floor plan here.
Is there a mobile app to assist me during SBC Summit Americas?
SBC Connect is your personalized companion for SBC Summit Americas. Available for both Android and iOS users, this digital Swiss Army knife for full event pass holders includes a range of features to enhance your experience. These include:
- Navigating the venue effortlessly with the interactive floor map
- Favorite notable educational sessions
- Schedule meetings with other delegates ahead of the event
- Access a full list of exhibitors
- Stay in the loop with real-time notifications during the event
- Enjoy on-demand access to all conference sessions.
How can I stay updated on event news?
Keeping up with the latest developments for SBC Summit Americas is easier than ever, thanks to our dedicated social media channels, event newsletters, news media outlets, and more!
- Daily Updates: Follow our SBC Summit Americas LinkedIn Page for regular updates and insights.
- Biweekly Recap: Prefer a concise breakdown of event updates? Subscribe to our SBC Summit Americas LinkedIn Newsletter for biweekly highlights.
- Major Announcements: Stay informed about key developments by keeping an eye on our SBC Summit Americas news page.
With so many ways to stay in the loop, you won’t miss a thing!