At SBC, we understand that every attendee will come to SBC Summit with their own unique goals and business objectives.
Some may be focused on exploring the latest innovations and forging connections on the event’s 135,000m² show floor.
Others may come with a sharp focus on educational content, eager to soak up insights from our world-class conference programme.
And of course, many will want to experience everything SBC Summit has to offer.
That’s why we offer a range of ticket options designed to give you the freedom to tailor your experience to suit your needs.
To help you choose the right pass for your specific goals, we’ve put together the ultimate ticket guide—showcasing the different access levels of each ticket type, who they are best suited for and how to get the biggest discounts!
THE FULL EXPERIENCE: VIP EVENT PASS
Now, when it comes to exploring SBC Summit’s various ticket options, it only makes sense to start with the most comprehensive ticket option—the VIP Event Pass.
This is your golden ticket (literally) to experience everything—and we mean everything—SBC Summit, Affiliate Leaders Summit and Payment Expert Summit has to offer.
With a VIP Event Pass, you’ll get access to:
- All educational content, including conference sessions, workshops, and headline keynotes on the Super Stage at the MEO Arena, running across the three core event days (Tuesday, Wednesday, and Thursday).
- Evening networking parties, including the SBC Summit Opening Party on Tuesday, September 16, and the INFINITY Lisbon Closing Party on Thursday, September 18.
- The exhibition floor featuring 700+ exhibitors and sponsors across the three core event days.
- Event side summits, such as the Payment Expert Summit and Affiliate Leaders Summit—covering both conference sessions and their dedicated exhibition spaces.
- Complimentary food & drinks, including breakfast, lunch, and all-day refreshments, provided via your pre-loaded VIP Event Pass wristband.
- The official event app (SBC Connect), allowing you to browse exhibitors, connect with leads, and schedule meetings with fellow attendees.
- On-Demand Educational Content after the event, accessible via the SBC Connect app.
When Should You Secure Your Spot?
Typically, the VIP Event Pass goes through two pricing stages —and strategically timing your ticket purchase can have a dramatic impact on cost.
Early Bird Stage: Right now, we’re in the Early Bird stage, which means you have the chance to grab the VIP Event Pass at the best-discounted rate. To put it into perspective, right now the Early Bird rate is just €400, saving you an impressive €200 off the regular price. So seize the opportunity to experience EVERYTHING SBC Summit has to offer whilst saving big, as this deal is only available until June 27th!
Group Pass Stage (3+): After the Early Bird offer, the Group Pass stage unlocks another round of discounted VIP Event Passes. Available for groups of three or more, this deal lets each attendee pay just €400 instead of €600, meaning a group of three pays €1,200 instead of €1,800.
If you’re planning to send multiple people to the event, make sure to register them at the same time to benefit from the discount. The Group Pass discount is available right up until the event starts.
If you’re choosing to fly solo at the event or only bringing two members of your team, the price will remain at €600 after the Early Bird deal ends. This is why we recommend making decisions early to ensure you get the best deal!
Just a heads-up: the Group Pass becomes available as soon as the Early Bird Discount ends (June 27th).
Important Info
If you are an exhibitor or sponsor, our team assigns a specific number of passes to you. If your team needs additional passes beyond the allocated number, you have the option to purchase more. Keep in mind that your team might assign you an Expo+ Pass or Expo Only Pass instead, so please double-check with the designated contact on your team to confirm which pass you’ve been registered under for the event.
Exhibitors can also register personnel who will assist at their booth. It’s essential to inform the SBC team in advance to ensure all personnel are registered correctly.
Introducing Our Newest Ticket Option: The Expo Only Pass
For this year’s SBC Summit—featuring the Affiliate Leaders Summit and Payment Expert Summit—we made a strategic move to introduce a brand-new ticket option: the Expo Only Pass. And believe us when we say—it’s hands down the easiest, cheapest and smartest way to get your entire team to the event.
Why? Because it’s completely FREE.
That’s right—this means you can bring your team without the budget headaches, and no complicated approvals—just register and go!
As the name suggests, the Expo Only Pass gives you full access to the exhibition floor, where you’ll find:
- 700+ exhibitors and sponsors ready to showcase their latest products and services.
- Access to the Payment Expert Summit and Affiliate Leaders Summit expo areas.
- Dedicated networking spaces on the expo floor, where you can engage in meaningful conversations and secure valuable partnerships in a relaxed and comfortable setting.
- The official event app (SBC Connect), allowing you to browse exhibitors, connect with leads, and schedule meetings with fellow attendees. Please note: the Expo Only Pass does not grant access to on-demand content post-event.
Now, while this pass won’t grant you entry to conference sessions or evening parties, it still gives you a front-row seat to the heart of the action—for absolutely nothing.
What’s NOT Included in the Expo Only Pass?
- Access to Educational content, including conference sessions, workshops, and headline keynotes on the Super Stage at the MEO Arena, running across the three core event days (Tuesday, Wednesday, and Thursday.)
- Access to Evening Networking Parties, including the SBC Summit Opening Party on Tuesday, September 16, and the INFINITY Closing Party on Thursday, September 18.
- Complimentary Food, including breakfast, lunch and hot/cold refreshments, via a pre-loaded VIPEvent Pass wristband.
- Access to on-demand educational content after the event via the SBC Connect app.
Who’s the Expo Only Pass For?
The Expo Only Pass is ideal for anyone with an interest in the global gaming and sports betting industry.
Whether you’re part of a well-established company or just getting started, this pass opens the door to explore the industry’s biggest players, rising stars, and cutting-edge innovations—all for free.
It’s a fantastic opportunity for:
- Companies looking to bring their entire team to explore new tech, products, and services without breaking the budget
- Industry newcomers who want to get a feel for the landscape and connect with key players
- Anyone curious about the future of gaming and betting, from game developers to payment providers and beyond!
Purchase your Expo Only Pass Here.
The Goldilocks of Ticket Options: the Expo+ Pass
Just like the Expo Only Pass, the Expo+ Pass gives you full access to the buzzing show floor—featuring 700+ brands from across the global gaming and betting industry—as well as entry to the Affiliate Leaders Summit and Payment Expert Summit across all three core days of the event.
But what about the ‘+’?
Well, this is where things get a little juicier.
The ‘+’ unlocks access to our extensive conference programme—a major advantage for any attendee looking to stay on top of the latest industry developments. With the Expo + Pass you can attend all conference sessions across the event’s six-stage programme, watch influential keynotes on the ‘Super Stage’ and engage in interactive workshops.
Think of it as the Goldilocks of ticket offers — not too expensive, not too restrictive, just right for industry stakeholders ready to dive in. It’s truly the perfect combination of exhibition, industry collaboration and the chance to hear from powerhouse names across the industry.
Added bonus: Expo+ Pass holders will have access to the official event app—SBC Connect—allowing you to browse exhibitors, connect with leads, schedule meetings with fellow attendees and access on-demand content after the event.
What’s Not Included in the Expo+ Pass?
Evening Networking Events
These are a key part of the SBC experience, but they’re not included with the Expo+ Pass. That means no access to the SBC Summit Opening Party on Tuesday, September 16, and the INFINITY Lisbon Closing Party on Thursday, September 18.
So, if networking over complimentary drinks and dancing the night away to incredible beats at the INFINITY Lisbon party is on your agenda, you’ll want to upgrade to a VIP Event Pass.
Complimentary Food and Drink
Expo+ Pass holders won’t have access to the complimentary food and drink offerings at the event—including breakfast, lunch, and hot/cold refreshments—which are only available via the pre-loaded VIP Event Pass wristband.
So, if you were hoping to indulge in all the tasty treats on offer for free… consider this your heads-up!
Who’s the Expo+ Pass For?
The Expo+ Pass is ideal for those who are primarily interested in exploring the expo and attending the conference sessions. It’s also a great option if you’re on a budget or simply not into evening networking events.
Priced at €195, it offers incredible value. That said, if you ask us, the evening networking events are where the best deals often happen, so you have been warned! You might be missing out!
P.S. The Expo+ Pass will be available right up until the event starts.
Purchase your Expo+ Pass here.
Operator Pass and Affiliate Pass: Complimentary VIP Treatment
If you’re an operator or affiliate, you can go ahead and ignore everything above—because you qualify for a COMPLIMENTARY VIP Event Pass to SBC Summit, Including access to the Affiliate Leaders Summit and Payment Expert Summit.
Referred to as the Operator Pass or Affiliate Pass, this ticket is essentially a free version of the VIP Event Pass—meaning you’ll get complete access to:
- Educational content, including conference sessions, workshops, and headline keynotes on the Super Stage at the MEO Arena, running across the three core event days (Tuesday, Wednesday, and Thursday).
- Evening networking parties, including the SBC Summit Opening Party on Tuesday, September 16, and the INFINITY Closing Party on Thursday, September 18.
- The exhibition floor, which will host 700+ exhibitors and sponsors across the three core days of the event (Tuesday, Wednesday & Thursday).
- Event side summits, such as the Payment Expert Summit and Affiliate Leaders Summit including conference content and exhibition area.
- Complimentary Food, including breakfast, lunch and hot/cold refreshments, via a pre-loaded VIP Event Pass wristband.
- The Official Event App (SBC Connect), allowing you to browse exhibitors, connect with leads, and schedule meetings with fellow attendees.
- On-Demand Educational Content after the event, accessible via the SBC Connect app.
How to Apply?
All you need to do to claim your OPERATOR or AFFILIATE pass is submit the relevant form and wait for a member of our team to register you (after confirming that you do indeed represent an operator or affiliate).
Operators can apply here.
Affiliates can apply here.
Additional Insights
- It typically takes our team up to three working days to process your form. If you have applied for a ticket and have not received an email with your ticket after 3-5 working days, please feel free to reach out to us at [email protected].
- If our relationship team has any questions about your application, they will contact you to request clarifications.
Additional Ticket Options
Sales Team Discount: You might receive a special discount from our sales team to attend the event. This sales team discount offers 50% off the price of the VIP Event Pass and is available to SBC’s valued friends and clients. Reach out to your sales manager to inquire. Please note that the pass you receive through this offer is a VIP EVENT PASS. This discount is only relevant for suppliers, as operators and affiliates can apply for complimentary passes.
Press Pass: You might also receive a special discount from our MEDIA PARTNERS. These discounts become available after the EARLY BIRD deal expires and also provide a 50% discount on the VIP Event Pass. Media partners share these discounts privately with their network, typically through email communications or personal correspondence. Please note: A Press Pass will not gain you access to evening networking events or complimentary food and drink.
Media and strategic partners receive full complimentary access to the event with a PARTNER PASS (which is essentially a VIP Event Pass). If you’re a partner, reach out to [email protected] to claim your pass.
Top Tips From SBC
Finding the perfect ticket for your event needs, whilst securing the best discounted rates is obviously a major part of the ticket purchasing process. But whether you opt for our free Expo Only Pass, or go all in for our VIP Event Pass, registering your ticket early can further elevate your game.
By registering early, you can:
- Make provisions for travel and accommodation well in advance.
- Promote your participation at the event early, increasing visibility and generating interest.
- Plan ahead for speaking opportunities, identify key meetings, and strategise your involvement.
- Give SBC the opportunity to promote your participation in the event early on.
Even if you’re an operator or affiliate, register early! You might even see your company logo featured in our social media posts or emails sent to the SBC database. There’s no need to postpone!