SBC has moved to further strengthen its close associations with the worldβs leading sports betting and igaming operators with the appointment ofΒ Kelly KehnΒ to the key role of Global Relationships Director.
Kehn is highly-regarded in the gaming industry, holding a number of senior positions over the last eight years, most recently as the Co-Founder of All-In Diversity Project, the not-for-profit initiative driving diversity, equality and inclusion in the sector.
An MBA graduate of NYUβs Stern School of Business, her career has included leadership roles in marketing, operations, management and sales in the US, Canada and UK, during which she has designed and successfully delivered multiple projects for major operators.
Kehnβs new position will see her play a leading role in deepening SBCβs working relationships with operators, helping to ensure that their changing requirements continue to be met by SBCβs market-leading events portfolio and media offerings.
Rasmus Sojmark, CEO and Founder of SBC, said: βWeβre delighted to welcome Kelly to the company and excited about the prospect of what she can achieve in this newly-created role.
βSports betting and igaming operators are at the heart of everything we do, so it was crucial that we appointed the right person to continue to develop our relationships with them.
βWith Kellyβs exceptional skill set and in-depth knowledge of the industry, we have certainly done that.β
Kelly KehnΒ said: βHaving had the pleasure of working in partnership with SBC before and seeing their innovative, professional approach up close, I was thrilled to be offered the opportunity to join their team.
βThe Global Relationships Director position is a particularly attractive one to me, as it means Iβll be working closely with the major operators at the centre of the gaming ecosystem to ensure that SBC stays up to date with their most cutting edge requirements and continues to deliver events and media offerings that meet those needs.β
SBC is the organiser of the leading industry events for the sports betting and igaming sector. Its 2020 schedule includesΒ CasinoBeats MaltaΒ on 24-26 March,Β Betting on Sports AmericaΒ at New Jerseyβs Meadowlands Exposition Center on 28-30 April, andΒ Betting on Sports EuropeΒ at Stamford Bridge, London on 2-4 June.
Those events will be followed by the inauguralΒ SBC SummitΒ at Fira de Barcelona on 8-11 September, which will feature 14 full-day content tracks covering sports betting, online casino, payments, safer gambling, technology, lottery and sponsorship, along with an 18,000 sqm exhibition and extensive networking opportunities.
SBC also has an extensive media network serving the gaming and sports industries, which includesΒ SBC News,Β CasinoBeats,Β SBC Americas,Β SBC Noticias,Β Payment ExpertΒ andΒ Insider Sport.