With SBC Digital Summit CIS scheduled for next week, we’ve been continuing to speak with our event sponsors to find out what they’re expecting from the virtual event.
We caught up with Luka Namoradze, CMO of SmartSoft Gaming, as he discussed ways to mitigate the impact of COVID, what’s stood out for him in the past 12 months and what SmartSoft Gaming will be promoting at the digital event.
What are you looking forward to at the SBC Digital Summit CIS?
We aim to find new long-term partners and we think this Summit is the best opportunity to reach the executives from our priority target market – CIS and propose to them high quality gaming content.
What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?
Just keep going forward, tackle the challenges the pandemic brought to us and grasp the opportunities the virus has also created for our industry.
What are you promoting at SBC Digital Summit CIS?
We are promoting our Brand – SmartSoft Gaming and for sure our flagship game – JetX, which in a short time became very popular not only in Georgia, but also in several CIS countries.
What industry innovation will capture the most attention in 2020?
The technologies are developing very rapidly and it’s very difficult to highlight the one which will have the biggest impact. So, we would opt to preserve this bet for us and observe the brave and innovative world 🙂
Which operator has impressed you the most in 2020?
We have recently become partners with Parimatch and 1Xbet, these companies have had a huge influence on the gaming market in CIS. From the point of view of their partner they are making very hard work to develop not only their but the capabilities of the whole industry.
What partnership has stood out in the past 12 months?
Our company has just started to become a member of a huge worldwide industry of Gambling, so all ties we have bounded with our partners are very valuable for us. We are looking forward to new opportunities and also to the great challenges.
Which parts of the conference agenda have caught your eye?
All the blocks are very interesting for us and we would like to thank SBC for such a nice show.
