Spotlight Sports Group: The US presents new opportunities for in-play betting

The countdown is well and truly underway for Betting on Sports America – Digital, and our sponsors are giving us some sneak peaks on what we can expect from the event.

Speaking to Rob Black, Head of B2B Content Sales at Spotlight Sports Group, he disclosed that as more and more states begin to open their doors to a legalised betting industry, the possibilities for in-play betting will increase in demand.

What are you looking forward to at the Betting on Sports America – Digital?

Networking sessions

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

Be flexible in your ways of work and adapt to customer demands and partnership opportunity

What are you promoting at Betting on Sports America – Digital?

Integrated Content Feeds- In-play and Pre-Play content for all Big Four Sports as well as Racing Post content for US racetracks

What industry innovation will capture the most attention in 2020?

As the market matures, the demand for valuable In-play Betting Content will increase

Which operator has impressed you the most in 2020?

Barstool Sportsbook for their unique take on content and marketing, leveraging a great brand into a new space

What partnership has stood out in the past 12 months?

The ESPN partnerships with both Caesars and DraftKings will be fascinating to see develop. Three titans of sport and betting!

Which parts of the conference agenda have caught your eye?

The session on College Sports adaptation to sports betting. Obviously, I’m also excited to see my colleague Will Fyler talk on In-play Betting.

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