synot games

“A fantastic opportunity to connect with partners” – Andrea Kolarčík Macháčková, SYNOT Games

“A fantastic opportunity to connect with partners” – Andrea Kolarčík Macháčková, SYNOT Games

Andrea Kolarčík Macháčková, Chief Marketing Officer, SYNOT Games, talks about their involvement in next month’s CasinoBeats Summit.

What are you looking forward to at CasinoBeats Summit?

We want to help CasinoBeats fulfil their promise of a key international event with our Coffee bar & Lounge sponsorship. While there, we are looking forward to attending some of the many excellent sessions and insightful speeches. This is also a fantastic opportunity to connect with partners and pursue new business ventures through several networking events. 

On top of that, we would be lying if we said we don’t entertain the notion of taking home a Games Developer Award 😊. We filled the nomination form for our Fruity Gold 81 in the Game Retro-Style category, so fingers crossed! 

What industry innovation will capture the most attention in the next 12 months?

It is really exciting to see newer and more engaging solutions promoted every day to satisfy growing player demands. Be it game mechanics or usability improvements, game providers are in a race to introduce the best, most innovative solution that will capture the online player’s attention. Trends are so diverse and dynamic that it is hard to make a prediction.”

What casino partnership has stood out in the past 12 months?

For the past 12 months, we have been constantly growing in regulated markets, and deals with leading platforms and operators were important steps for our strategy of growth. 

In 2022 we will continue this strategy by furthering our games offering to Bulgaria and Switzerland and expanding our reach with long-standing brands as well as newer entrants to satisfy a huge appetite for high-quality gaming content. 

As far as our current partnerships are concerned, it’s difficult to choose just one that has stood out for me. We have good working relations with our operators, but each is unique in its own way. And we’re talking about growing our business; no matter if big or small, each operator is valuable to us.

What are you hoping to learn from the conference at CasinoBeats Summit 2022?

I think there is something for everybody who will attend CasinoBeats Malta. I am especially excited about topics by inspirational speakers and industry thought leaders with a marketing focus. I’m also looking forward to topics on regional regulations and trends in games.

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