SYNOT Games: Retention is key to maintaining a stable market position

With a week to go until some of the industry’s key figures come together for the CasinoBeats Malta Digital event, we’ve been having a chat with some of our event sponsors to find out what they’re planning to showcase at the event.

Martina Hrabinska, CCO of SYNOT Games, told us that CasinoBeats Malta Digital will allow them to promote their new online slot games which were developed earlier this year.

What are you looking forward to at CasinoBeats Malta Digital 2020?

I am excited to exhibit for the first time at a digital expo. I find the solution from Casino Beats very attractive and for the first time all of my colleagues can be part of it and not just a small group who is usually travelling for events 🙂 So looking forward to this new experience!

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

We as SYNOT Group are online and also land-based and when this crisis hit our land-based operation we tried to allocate our developers from the land-based into an online project which was very successful. But I guess it depends on your resources and offering of your company. The biggest advice will be to try to allocate people for online projects instead of losing them 🙂

What are you promoting at CasinoBeats Malta Digital?

We are promoting our new online slot games which we develop in the first half of year 2020. And also our future development so our current and future clients will know what to expect from cooperation with us. 

What industry innovation will capture the most attention in 2020?

I guess new retention tools on the market. For providers just to develop games is not enough anymore, especially if you want to have a stable position on the market and to interest the players. The competition is huge and we need to stand out.  

Which operator has impressed you the most in 2020?

Hmm it depends on the market – for the Czech market for example, it would have to be the operator Sazka with their innovative marketing approach. I really like to cooperate with them for example but we have many more innovative operators in our portfolio. It is hard to choose 🙂 

What partnership has stood out in the past 12 months?

So far I would say our partnership with isoftbet which I find very organized and adaptable to changes. But many new partnerships are coming this year so we will see who will surprise us. 

Which parts of the conference agenda have caught your eye?

I am always curious about regulation topics as in this industry you need to be always prepared for some changes there. 

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate...
28 Mar | CasinoBeats Summit | Ellis Davis
'Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming...
Read more
Sasha Boerma, Coastline Gaming: the ‘non-negotiables’ of affiliate marketing
28 Mar | CasinoBeats Summit | Ellis Davis
'With marketing being a crucial tool for any company looking to unlock new engagement in the...
Read more
Maksim Gorbach, Enlabs: how streamers are expanding poker to new players
28 Mar | CasinoBeats Summit | Maria Tsnompilantze
'Online poker is an undeniably huge contributor to the success of the igaming industry, pulling in...
Read more
Gator Wagers Talks Alliances, Golf, and DFS values
27 Mar | Events | Maria Tsnompilantze
'We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as...
Read more
SBC Summit 2024 Unveils Trio of Targeted Vertical Summits for Industry Leaders
27 Mar | Events | Maria Tsnompilantze
'Following a groundbreaking year that saw SBC Summit Barcelona 2023 shatter attendance records with an impressive...
Read more
Honoring Legends: SBC Announces Six 2024 Sports Betting Hall of Fame Inductees
27 Mar | Events | Maria Tsnompilantze
'SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports...
Read more
Alexandru Ababei, Betsson: future is bright for igaming personalisation
26 Mar | CasinoBeats Summit | Ellis Davis
'As the competitiveness of the gaming market intensifies, the importance of CRM continues to evolve and...
Read more
Insights from Prague Gaming & TECH Summit 2024 Speakers (pre-event)
25 Mar | Events | Jamie Gough
'As we approach the Prague Gaming & TECH Summit, we've engaged with some of the event's...
Read more