Trustly Group AB – Industry disrupting innovations

SBC is continuing to look forward to Betting on Sports. With the event now only four weeks away, we caught up with Trustly Group AB , where their Director of Gaming Accounts, Vasilije Lekovic spoke about a brand new introduction.

He told SBC ahead of #boscon about how their new product ‘has taken the gaming industry by storm’.

What are you looking forward to at Betting on Sports?

As always, Betting on Sports is a great place to network, meet your clients and partners and learn more about the current industry trends. I am also looking forward to having a great time at the event and various social gatherings that are a part of it.

What are you promoting at Betting on Sports?

The main two products and features we will be promoting at Betting On Sports are Pay N Play® and In-Banner Pay N Play® . Trustly’s Pay N Play® has taken the gaming industry by storm. 

Pay N Play® lets players on online gaming sites essentially skip the sign-up process and start playing games instantly while ensuring operators stay compliant. Pay N Play® helps operators boost ROI on acquisition and reactivation, build loyalty through instant withdrawals, and fulfill KYC regulatory requirements. 

While Pay N Play® is already disrupting the industry, we are now further innovating our product with In-Banner Pay N Play®. This makes it possible for players place a bet from within a banner or betting slip on an affiliate site, without having ever visited the betting site. In-Banner Pay N Play® is attracting massive interest from operators and players alike and setting a new standard for gaming.

What industry innovation will capture the most attention in 2019?

I believe that the use of AI in sports betting, the development of eSports and the innovative solutions, such as in-banner betting will capture a lot of attention this year.

Which sports betting operator has impressed you the most in 2019?

William Hill. I am always impressed with the quality and variety of options they offer.

What sports betting partnership has stood out in the past 12 months?

There were several interesting partnership announcements made over the last 12 months, including the recent partnership between Liverpool FC and 1xBet.

If you could attend one sporting event, what would it be?

Being a big boxing and MMA fan, I would definitely love to watch Wilder-Fury 2 or a big UFC event.

Which parts of the conference agenda have caught your eye?

Definitely the Payment Forum, taking into account that I come from the payments industry.

#boscon, held 17-20 September at Olympia London, is the world’s leading sports betting industry event, with this year’s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products. 

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of London’s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website.  

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