TVBET: LatAm is highly important for business development

With the inaugural SBC Digital Summit Latinoamérica fast approaching, our event sponsors are ramping up their preparations to display their innovative products and discuss some of the hot topics from across the LatAm market.

Speaking to Peter Korpusenko, CEO of TVBET, he explained that the Latin American market is key for their overall business development, and that the upcoming event will allow them to show the full potential of TVBET’s lottery games.

What are you looking forward to at the SBC Digital Summit Latinoamérica?

In the present situation, the event organized by SBC is the only place where LatAm audiences can gather. This virtual area will facilitate the sharing of experience, projects, and other information. 

TVBET would, in turn, present its products to all potential partners. The region is highly important for the development of our business, and here our TV games are in high demand among players.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

To diversify the product line and be flexible and open to future changes. Currently, for the most part, it’s the sports cancellation that has had an impact on the whole industry. And that’s why alternative options should be developed at the appropriate level to respond to negative effects.

What are you promoting at SBC Digital Summit Latinoamérica?

This time in a digital format, we’re going to show the full potential of our lottery games, as well as to explain the benefits of our in-house promotion services for existing partners. Moreover, we plan to announce our new exclusive game there, based on the mixed mechanics of lottery and racing. It will be very interesting.

What industry innovation will capture the most attention in 2020?

Since the iGaming market is functioning in a highly competitive environment, special attention should be paid to cases, which deal with the management of consumer preferences. Such technologies would help to achieve the maximum results of any market player activity.

Which operator has impressed you the most in 2020?

Historically, most of our team members are from CIS, Eastern and Central Europe, and which is why I’d like to highlight the well-done work of Parimatch. The recent activities have allowed the company to reach complex offline and online coverage in this region. And their collaboration with brand ambassadors has not gone unnoticed.

What partnership has stood out in the past 12 months?

We can emphasize such gaming companies, as Betconstruct, Digitain, Apuesta Total, Logrand Group, Universal Soft, App7 Sistemas,  Betby, UltraPlay, and others.

Which parts of the conference agenda have caught your eye?

The attention can be paid to newcomers to the industry.

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