TVBet: Special attention should be paid to management of consumer preferences

The countdown is on for next week’s CasinoBeats Malta Digital, and with only four days to go until the event, our event sponsors have been giving us the rundown on what to expect from them.

TVBet’s CEO Peter Korpusenko revealed that they are planning to promote their live games to a wider audience, explaining that TV Games offer an ‘excellent alternative’ for clients.

What are you looking forward to at CasinoBeats Malta Digital 2020?

CasinoBeats Malta gives us a great opportunity to showcase TV games by TVBET to the experts of the gaming market. Despite the virtual format, we’re expecting to get positive online networking, learn about market trends, newcomers.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

This experience taught us all that mono- businesses who have difficulty in adapting to external changes, face problems at challenging times, like sports suspension. From this, a conclusion follows that the product portfolio must be diversified. And TV games are an excellent alternative with similar betting mechanics for clients.

What are you promoting at CasinoBeats Malta Digital?

This time we’re going to present the potential of live games to a wider audience and such digital format of the event will allow us to involve a larger number of gaming market participants. Besides, our CMO Dmitriy Paliants will participate in panel discussions on the topic of live lotteries.

What industry innovation will capture the most attention in 2020?

Since the iGaming market is functioning in a highly competitive environment, special attention should be paid to cases which deal with the management of consumer preferences. Such technologies would help to achieve the maximum results of any market player activity.

Which operator has impressed you the most in 2020?

Our employees are mainly based in Eastern Europe, and therefore our special attention must be drawn to betting operator Parimatch. The team has made a qualitative leap forward and brand themselves in this region brilliantly.

What partnership has stood out in the past 12 months?

Regarding our cooperation activities we may say about Betconstruct, Digitain, Apuesta Total, Logrand Group, Universal Soft, App7 Sistemas, Betby, UltraPlay, and others.

Which parts of the conference agenda have caught your eye?

Of course, attention should be paid to the whole aspects, like licensing, payment solutions, gaming innovations. Besides, panels ‘Future of Gaming’ and ‘Technology & Innovations’ have also attracted my interest.

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