Gone are the days of one-size-fits-all agendas.
New for 2025, SBC Summit introduces two focused stages—Global Markets and Emerging Markets—designed to tackle the complexities of operating across diverse, rapidly evolving markets.
From mature, tightly regulated markets to early-stage, high-growth territories, these stages will deliver region-specific insights from the industry’s most trusted voices. Expect real talk on regulations, market entry, cultural localization, player behaviour, tech adoption, and more.
And it doesn’t stop at content.
Each day includes market-themed networking meet-ups right next to the stages. So when a panel ends, your conversation doesn’t have to.
With delegates from 134 countries and over 25,000 attendees at last year’s SBC Summit, the event is already one of the most globally diverse in the industry.
For 2025, that number is projected to exceed 30,000 participants, as SBC Summit becomes a true epicentre for global strategy, expansion, and innovation.
Audience insights from 2024 showed:
- Latin America & Caribbean attendance grew by 126%
- Asia increased by 80%, with delegates from 30 countries
- Africa up 45%, with 29 nations represented
- North America surged by 127%
This rapid international growth has shaped the new format. The agenda now mirrors what attendees actually need:
- Localised insights
- Focused networking
- Actionable, market-specific content
Why the New Format Works
- Targeted Strategy: No more one-size-fits-all agendas. Every session is crafted for a specific market’s reality.
- Smarter Networking: Market-specific lounges mean you connect with people who share your regional goals.
- Real Conversations: From regulation to localisation, learn from those doing the work on the ground.
- Actionable Knowledge: Understand where to focus, what to avoid, and how to succeed—region by region.
Stage 1: Emerging Markets – Where the Future Is Forming
Africa
- Spotlight: South Africa, Nigeria, Kenya, Ghana, Tanzania — and broader Sub-Saharan opportunities.
- Focus Areas:
- Market entry and stakeholder engagement strategies
- Mobile-first sportsbook technology and innovation
- Payment ecosystems: mobile money, blockchain integration
- Cultural localisation and regional marketing best practices
- Responsible gambling and regulatory compliance
Why it matters: Africa’s mobile-first betting culture, smartphone penetration, and payment innovation make it a dynamic growth frontier. With increased regulatory momentum and investor interest, this track will guide attendees on how to enter and thrive in the region responsibly and effectively.
Featured panels:
- Africa Leaders Panel: An ever-expanding horizon
- A Continent on the Move: Sportsbook Technology in Africa
- Marketing to Africa: no more one-size-fits-all
- Unlocking Africa’s iGaming Potential – Beyond Nigeria’s Dominance
- Regulating Africa: putting the player first
Eurasia & Middle East
- Spotlight: Georgia, Armenia, Uzbekistan, UAE (and wider opportunities across the Caucasus, Central Asia, and the MENA region).
- Focus Areas:
- Regulatory developments and licensing opportunities
- Cryptocurrency adoption and Telegram-based casino ecosystems
- Political and legal hurdles to regional growth
- Market infrastructure, workforce development, localisation
- Strategic positioning for long-term success
Why it matters: Eurasia and the Middle East represent an intersection of tradition and transformation. From Telegram-based crypto models to formalised regulatory regimes in places like the UAE, this region is both risky and ripe with reward. Learn to navigate it with cultural nuance and regional expertise.
Featured panels:
- Eurasia Leaders Panel: Expansion or contraction – which way will the bridge between continents swing?
- Making it in MENA: will the UAE and others join the fray?
- Cryptocasinos & Emerging Markets – The Boom Continues
- Georgia & Armenia lead the way
- Telegram Casinos: Simplified Access, Crypto Payments, and the Balance Between Regulation and Growth
- Gambling’s Silk Road: Focus on Uzbekistan
Asia
- Spotlight: India, Philippines, Macau and fast-evolving opportunities across South and Southeast Asia.
- Focus Areas:
Entry strategies for highly diverse regulatory landscapes
From POGOs to IGLs: the Philippines’ shift toward regulated online gaming
Games of skill vs. games of chance in India
Macau’s transformation: beyond land-based dependency
Grey markets, cross-border risks, and localised innovation
Why it matters: Asia represents both the most populous continent and one of the most complex gaming landscapes in the world. From India’s fragmented regulations to Macau’s recalibration of its casino-led economy, the region offers a mix of immense scale, cultural diversity, and shifting legal frameworks. Understanding Asia means embracing nuance, speed, and unpredictability and unlocking long-term growth across jurisdictions where risk and reward coexist.
Featured panels:
- Asia Leaders Panel
- Indian Regulatory Roadmap: The Next Decade for Gaming in the Subcontinent
- The Philippines: Life After POGOs
- Macau and the Future
Stage 2: Global Markets – Navigating Complexity at Scale
Latin America & Brazil
- Spotlight: Brazil, Argentina, Colombia, Mexico, Peru, Chile, Uruguay
- Focus Areas:
- Local vs. international operator dynamics
- Tax policy and political volatility
- Influencer and community-led marketing strategies
- Payments and black-market competition
- Casino evolution and omnichannel development
Why it matters: LATAM is diverse, dynamic, and decentralised. Brazil’s massive launch may lead headlines, but regional success depends on knowing the difference between Peru and Colombia, between land-based legacy and mobile innovation. This track makes sure you do.
Featured panels:
- Brasil Leaders: The bubble that just won’t burst – looking back at the launch of sports betting
- LATAM Leaders: Latin America First – the home-grown operators reinventing the game
- Casino in Latin America: from Land-Based to Mobile
- Mexico: Reaching Market Maturity, or More to Go?
- Colombia’s betting market in the balance: taxation vs innovation
- Peru and the impact of ISC: all eyes on the Andes
Western Europe
- Spotlight: UK, Italy, Finland, Nordics
- Focus Areas:
- Evolving regulation, compliance and media scrutiny
- Retention in mature, competitive markets
- Licensing reform and policy frameworks
- Lottery’s digital future
- Cross-border harmonisation and consumer protection
Why it matters: As one of the most established regions in gaming, Western Europe now faces an identity shift. Striking the balance between innovation and regulation, growth and protection, has never been more crucial.
Featured panels:
- European Leaders Panel: Old World, new way forward – how the most established brands are rethinking regulation and retention
- Italy’s New Online Gambling Regime: A Game-Changer for the Industry
- European Regulator Panel: Building a framework for communication
- Over the Finnish Line: Regulation in the Nordics
- Lottery Leaders Panel: Relevance and Regulation
- UK Leaders Panel: Uncharted waters
North America
- Spotlight: United States
- Focus Areas:
- Regulatory stagnation vs. product evolution
- Rise of sweepstakes and alternative betting models
- Gamification, social betting, and P2P mechanics
- Female and Gen Z demographic trends
- Microbetting, UX, and real-time engagement
- Navigating fragmentation across states
Why it matters: The U.S. market is maturing—but far from plateauing. As operators adapt to shifting priorities and innovate outside of traditional sportsbook launches, this track showcases what’s next and what’s sustainable.
Featured panels:
- US Leaders: Sweeping the states – the rise of alternative betting
- Sweepstakes Boom – Sustainable Growth or Short-Lived Trend?
- The Social Side of Betting – Peer-to-Peer, Gamification & Community
- UX & the Betting Interface: How Microbetting’s Simplicity Could Attract a New Wave of Female and Younger Players
From Stage to Strategy: Market Lounges That Work
What makes SBC Summit 2025 different? The stages are connected to live networking spaces.
So instead of writing notes and hoping to follow up later, you can walk straight out of a session and into the market-specific lounge next door. There, you’ll find:
- Local operators
- Suppliers eyeing the region
- Regulators, affiliates, and investors
- Ongoing conversations from the panel that just ended
It’s learning + action. Content + connection.
Why You Can’t Miss This
- Operate in multiple markets? These tracks help you prioritise where and how to grow.
- Expanding into new regions? Learn from those who’ve already done it.
- Investing globally? Understand risk, regulation, and player behaviour by region.
- Building partnerships? Meet the right people in the right place, at the right time.
SBC Summit 2025 gives you what no other event does: a structured, strategic, region-first format that turns knowledge into growth.
📅 Stage Schedule by Day
Monday, 23 September
- Emerging Markets Stage: Africa
- Global Markets Stage: Latin America & Brazil
Tuesday, 24 September
- Emerging Markets Stage: Eurasia & Middle East
- Global Markets Stage: Western Europe
Wednesday, 25 September
- Emerging Markets Stage: Asia
- Global Markets Stage: North America
Ready to Join the Global Conversation?
Whether you’re laser-focused on one market or expanding across continents, SBC Summit 2025 gives you the insights, contacts, and competitive edge to move with confidence. And with ticket options designed for every type of attendee — from operators and affiliates to suppliers and media — it’s never been easier to be part of the industry’s most international event.
✅ Free (VIP) passes available for affiliates and operators.
🚀 VIP passes for complete conference and networking access (currently available at €400
💼 Expo+ Pass for teams interested in everything BUT evening networking
Don’t wait. Secure your pass today and take the next step in your international growth strategy.
