VSoftCo is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to VSoftCo Sales Director Simon Westbury about what he is looking forward to at #boscon2017, his perfect sporting event, and which sports betting partnership has stood out over the last 12 months.
SBC: What are you looking forward to at Betting on Sports?
SW: I am really looking forward to building on the success of Betting on Sports in 2016. VSoftCo sponsored the event for the first time and we are delighted to be back sponsoring again in 2017.
SBC: What are you promoting at Betting on Sports?
SW: VSoftCo will be promoting our brand and sharing the excellent success story that we have enjoyed over the last twelve months. VSoftCo has really been on a journey stepping from the shadows of our partners and delivering our messages direct to the market place.
Its been a roller coaster twelve months, combining the delivering of development projects and signing deals but we are getting there. We have recently launched our league product in Italy, have signed sevenย direct deals and have also launched in Argentina.
It has been great to be part of the development of VSoftCo and we are continuing to reinforce our brand to market place as a whole. We truly believe in our technology as the only true fully time real time rendered product on the market, which allows the punter to experience a virtual experience of actually attending a football match for real rather than simply watching a cobbled together sequence of highlights.
We have continued to explore and develop our USP to include new sequences and ensure diversity of our product in an increasingly competitive virtual football market place.
Finally, as VSoftCo expands we are looking to become the home of all things football in the gaming space, so we will be demonstrating some new and exciting products such as our Spot the Ball product which will allow operators to cross sell to their customers from sportsbook to casino and vice versa.
SBC: What sports betting partnership has stood out in the past 12 months?
SW: For me, and I am honestly not just saying this as I am speaking to you at SBC, but the partnership that has stood out is the development of both Betting on Sports and Betting on Football as conferences where both the gaming and sports/football industries have been able to come together in a symposium to exchange ideas and market experience in both a more formal conference setting and a more relaxed networking environment to exchange ideas, learning and of course do business.
For VSoftCo, both Betting on Sports and Betting on Football have been exciting events to be part of. We have been able to expand our brand, nurture business relationships directly with gaming operators that have led to signed deals and finally we are working on some exciting projects with the governing bodies of different sports to develop our products in line with their requirements.
So in short, the team at SBC have done an excellent job in developing relationships not with just the B2C gaming operators but also the governing bodies of different sports and also leading sports brands being football clubs or leading sports personalities such as David Haye, Ricky Hatton and David James.
SBC: Describe your perfect sporting event
SW: My perfect sporting event occurred recently; it was the final game at White Hart Lane. Although a sad day as it was the final ever match at the stadium, the result and atmosphere were amazing. I suspect we are all lucky enough to have enjoyed corporate entertainment at sporting events, but for me the perfect environment to enjoy a sporting event is with the fans.
I have been lucky enough to have a season ticket at White Hart Lane in the famous shelf and on match days the atmosphere and terrace humour is simply amazing. Recently, I have been lucky enough to work in and around Sheffield United, and I enjoy being in with the fans at the back of the Kop; belting out the famous greasy chip butty anthem it really is something to behold.
The recent night of World boxing at Bramall Lane was also an amazing experience. Although, the result did not sadly go Kell’s way the atmosphere in the stadium that night was simply immense, when Sweet Caroline came on the whole of the ground was bouncing and the spectacle of Kell’s ring walk will live long in the memory.
So in a nutshell, a perfect sporting event is about, for want of a better phrase, getting stuck in and involved with the fans and enjoying some good old terrace atmosphere and humour.