YGAM: Companies must continue to be responsible, particularly around advertising

As the SBC Digital Summit draws closer, the event sponsors have been letting us know what they expect from the digital event, and offering their advice to betting and gaming businesses trying to mitigate the impact of COVID-19.

SBC caught up with Lee Willows, Founder & Chief Executive of YGAM, who emphasised that companies must prioritise responsibility, especially when it comes to advertising during the ongoing lockdown.

What are you looking forward to at the SBC Digital Summit?

Networking, learning from delegates and sharing news on YGAM and our progress. Also we’ll be at the Summit with Betknowmore UK, so we’re keen to chat about training for operators which we can deliver together. 

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

Continue to be responsible, particularly around advertising.

What are you promoting at SBC Digital Summit?

Operator training, RET dentations and how we can work collaboratively together to safeguard customers.

What industry innovation will capture the most attention in 2020?

Artificial intelligence and how it can help with safer gambling.

Which operator has impressed you the most in 2020?

Many operators who work hard on safer gambling

What sports betting partnership has stood out in the past 12 months?

EFL’s work with Sky Betting & Gaming.

Which parts of the conference agenda have caught your eye?

US Sports market.

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