Your Guide to the Top LATAM Panels at SBC Summit Americas

Latin America is one of the most dynamic and fast-evolving regions in the industry. 

But with ever-changing regulations, shifting player behaviours, and new opportunities emerging, staying ahead requires more than just surface-level knowledge.

That’s where SBC Summit Americas comes in.

Taking place May 13-15 in Fort Lauderdale, Florida, this event brings together 10,000 professionals for three days of learning, networking, and deal-making—all with a strong focus on the North and Latin American markets.

This blog cuts straight to the must-attend panels that will give you a competitive edge in Latin America. From regulatory deep dives to insights on player trends, we’ll walk you through the discussions that will shape the industry’s future and help you make the most of your time at the event.

Let’s dive in.

Brazil 2025: A surge in licensing and lessons so far

🕒 Time: 11.00 – 11.45

📅 Date: Wednesday, May 14th, 2025

📍 Location: Conference Room 4 (LATAM Conference Track)

This panel will provide a comprehensive overview of Brazil’s licensing landscape. For brands seeking to operate in the newly regulated market, this is a great opportunity to understand Brazil’s complex licensing framework, avoid common pitfalls, and establish themselves as key players ahead of their competitors.

Key Questions This Panel Will Tackle:

• How can operators navigate Brazil’s complex legal landscape? A breakdown of the country’s licensing framework and what businesses need to know.
• How fast is fast enough? Strategies to move quickly and seize this high-growth opportunity ahead of your competition.
• What does success look like? Firsthand insights from companies that have already secured their licenses and what they’ve learned along the way.
  

Interested in exploring Latin American markets? Consider these panels:

• All Eyes on the Andes: What Is to Come?

• Gateway to LATAM: Lessons from Caribbean Licensing Markets

• Peru’s Evolving Betting Market: The Impact of Licensing

• Player Protection in Brazil: Responsible Gaming in a New Landscape

LATAM LEADERS – Beyond Brazil: Balancing Growth Across LATAM’s Other Markets

🕒 Time: 1:15-2:00

📅 Date: Wednesday, May 14th, 2025

📍 Location: Conference Room 1 (Leaders Conference Track)

This panel will bring together industry leaders from across the region to explore the untapped potential of Latin American markets beyond Brazil. While acknowledging the rise of the formerly dubbed sleeping giant, the discussion will also highlight other emerging markets in the region that deserve your attention.

Key Questions This Panel Will Tackle:

• How can operators utilize the potential of smaller Latin American markets? Strategies to balance investment and maintain engagement across the region.
• Which emerging Latin American markets offer the best opportunities?  A look at high-potential regions and what makes them attractive.
• How can stakeholders leverage Brazil’s momentum to drive growth across LATAM? Practical approaches to using Brazil’s success as a springboard for wider regional expansion.

Want to learn from the industry’s biggest players and apply those insights to your LATAM operations? Consider these panels:

• Sports Betting Leaders Panel: AI vs Sportsbooks – What Are the Odds?

• In Conversation with FanDuel’s Founder on the Crypto Sports Betting Opportunity

• iGaming Leaders Panel: Omnichannel Strategy for Enhanced Customer Experience

• Payments Leaders Panel: Blocking Bad Customers While Streamlining Good Transactions

• Affiliate Leaders Panel: UX, Marketing, and Retention in the War for the Next Five Years

Entering The Gaming Affiliate Market In Latin America

🕒 Time: 16.15 – 17.00

📅 Date: Wednesday, May 14th, 2025

📍 Location: Conference Room 5 (Affiliate Leaders Summit)

For affiliate marketers, Latin America is a goldmine of opportunity, with diverse markets and passionate bettors. But breaking in isn’t always easy, especially when faced with cultural preferences, complex regulations, and localized marketing channels. 

Perfect for affiliates seeking to establish their presence in Latin America, this panel brings together top affiliate experts from across the region to share practical tips, proven strategies for market entry, and the key lessons learned from other countries. 

Key Questions This Panel Will Tackle:

• How can I break into the Latin American affiliate landscape? Key steps to establishing a strong presence and building valuable partnerships.
• How can I successfully navigate the region’s complex regulatory frameworks? Strategies for staying compliant and adapting to evolving regulations.
• What lessons can be learned from other markets? Insights from established regional affiliates and how they apply to you.

Are you an affiliate seeking to enhance your reach in Latin America? Consider these panels:

• SEO for Affiliates: The New Bag of Tricks

• The Regulation of Social Media & Influencers in Betting: Is Prevention Possible?

• Attracting Players: Strategies for Driving Traffic Acquisition in LATAM

• Data-Driven Strategies: Empowering Affiliates & Operators to Understand Customers Across Channels

Navigating Cross-Border Challenges: The Impact of Regional Fragmentation and Innovative Payment Systems

🕒 Time: 11.00 – 11.45

📅 Date: Thursday, May 15th, 2025

📍 Location: Conference Room 3 (Payment Expert Summit)

Latin America’s dynamic payment landscape will take center stage in this session, featuring top payment experts from across the Americas!

A must-attend for operator payment teams and payment service providers, the panel will explore the key strategies and essential tools for seamless cross-border transactions. Gain insights into the latest legal frameworks, evolving regulatory challenges, and innovative payment technologies shaping the future of payments across Latin American markets.

Key Questions This Panel Will Tackle:

• How can my company make cross-border payments smoother? Tips for simplifying transactions in Latin America.
• What legal and regulatory factors should be taken into account for cross-border payments? A breakdown of the key rules that make cross-border payments easier (or more complex).
• What are the most innovative payment solutions in Latin America right now? A look at the game-changing services local providers are using.

Are you operating in Latin America and looking to optimise your payment processes, strategies, and tools? Consider these panels:

• What Happens When Lawmakers Change the Rules?

• Strategies for Growth and Cost Reduction in Digital Transactions

• Advanced Omnichannel Payments

• Cyber & Regulation: Safeguarding Gaming Integrity

Safeguarding the Next Generation: Addressing Underage Gambling Risks

🕒 Time: 15.00 – 15.45

📅 Date: Wednesday, May 14th, 2025

📍 Location: Conference Room 6 (Player Protection Symposium)

In Latin America, the increase in access to online platforms and the rise in video game microtransactions have meant underage gambling is a growing concern for the region—with many fearing the long-term risks of addiction and financial instability for the next generation. 

This panel can be considered essential for ANY brand operating across Latin America. It will explore how stricter regulations and emerging technology can help tackle underage gambling while also examining the role of companies and policymakers in addressing problem gambling.

Key Questions This Panel Will Tackle:

• What technology can help safeguard underage players? A look at the latest technology and services available to help prevent underage gambling.
• Are we doing enough to protect younger players? Discussions around the role of gambling companies in safeguarding players. 
• What strategies actually work to curb underage gambling? Practical solutions that operators can implement right now!

Interested in enhancing your player protection initiatives? Consider these panels:

• Player Protection in Brazil: Responsible Gaming in a New Landscape

• From Obligation to Opportunity: Driving Success Through Responsible Gambling

• Financial Risk Checks – An Essential Tool for Player Safety or the Black Market’s New Best Friend?

Final Thoughts

Although SBC Summit Americas features a dedicated Latin America conference track, the focus on the flourishing region far exceeds just one stage.

Across the summit’s two core days, attendees will have the opportunity to gain actionable insights into the world of Latin America through sessions on payments, affiliation, leadership, and player protection.

If you are a member of the industry intent on bolstering your knowledge around one of the world’s most exciting and dynamic regions—and let’s face it, who isn’t?—then SBC Summit Americas is the event for you. 

Get Your Ticket to SBC Summit Americas: 

Early Bird Deal (Full Event Pass): Gain access to all conference sessions, the expo floor, networking events, and evening parties. Get your Full Event Pass with an Early Bird deal at $400 (ends March 17).

Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.

Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.