Nomination Page
Welcome to the SBC Awards 2018 submission page!Β You are invited to nominate your company for one of the 38 exciting categories, which have been split into Operator/Affiliate, CasinoBeats awards and Supplier awards, for the 12 months between 1st August 2017 – 31st July 2018.Β
SUBMIT YOUR ENTRY NOW for a chance to win one of the coveted awards in front of an expected 500+ senior attendees from the industry.
PLEASE NOTE – DEADLINE FOR ENTRIES HAS BEEN EXTENDED TO: 28 September 2018
Who is eligible?
TheΒ Operator/AffiliateΒ AwardsΒ have been designed withΒ operatorsΒ andΒ affiliatesΒ in mind. The operator & affiliate categories are voted for by the attendees of this yearβs Betting on Football and Betting on Sports Conferences.Β Β IndustryΒ suppliersΒ andΒ agenciesΒ are invited to apply for ourΒ SupplierΒ Awards, either on their own or with a partner. The winners of the supplier categories are decided by our expert panel of judges. The CasinoBeats Awards have been added this year, especially for the casino industry and the voting process on the specific categories is the same as for the Operator/Affiliate awards and Supplier Awards respectively.
Companies may apply in more than one category.Β Β DEADLINE FOR ENTRIES HAS BEEN EXTENDED TO: 28 September 2018
Criteria – Operator/Affiliate Awards
Bookmaker of the Year
This award recognises the best overall bookmaker of 2018.
The category will be awarded to the bookmaker that has been the most innovative and successful in its activities in 2018. Particular emphasis will be placed on growth, new market penetration, quality, differentiation of operations and strength of brand.
Rising Star in Sports Betting
This award has been created to recognise the most impressive emerging company in sports betting 2018.
The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.
Leader of the Year
This award singles out one of the outstanding leaders working in the sports betting industry who has shown exceptional Β achievement, creativity and professional growth during 2018. Key to success is the nomineeβs ability to demonstrate excellence, innovation and leadership. Β Β Β Β Β Β
Football Bookmaker of the Year
This award has been created to recognise the best football bookmaker of 2018.
The category will be awarded to the bookmaker that has been the most innovative and successful in its activities in 2018 around the sport of football. Particular emphasis will be placed on growth, new market penetration, quality and differentiation of operations and interaction with the sport of football.
Racing Bookmaker of the Year
This award is created to recognise the best racing bookmaker of 2018.
The category will be awarded to the bookmaker that has been the most innovative and successful in its activities in 2018 with regards to horseracing. Particular emphasis will be placed on growth, new market penetration, quality and differentiation of operations and interaction with the sport of racing.
Retail Bookmaker of the Year
Despite tough economic and market conditions, bookmakers continue to provide innovative products, services and improve customer support and experience. The Retail Bookmaker of the year will be awarded to the Bookmaker who has excelled across all or one of these areas.
Esports Bookmaker of the Year
This award recognises the best Esports Bookmaker of 2018.
The category will be awarded to the bookmaker that has been the most innovative and successful in its activities in 2018 in esports markets. Particular emphasis will be placed on market penetration, communication and overall quality of product and brand.
Socially Responsible Bookmaker of the Year
This award is created to recognise achievements in the battle against problem gambling.
The category will be awarded to the bookmaker that has been the most proactive and successful in its socially responsible activities in 2018. Particular emphasis will be placed on training, awareness campaigns and fundraising.
Marketing Campaign of the Year
This award recognises the company(ies) behind the most innovative, intelligent and creative Marketing Campaign of 2018. Award is open to operator/affiliate or agency working on behalf of an operator/affiliate.
Particular emphasis will be placed on the creativity, success and originality of the campaign.
Sponsorship of the Year
This award has been created to recognise the company who has engaged in the best Sponsorship of the last 12 months. The sponsorship can be across league, club, individual, ambassadorial or TV sponsorship.
Particular emphasis will be placed on scale, activation, differentiation, commercial success and innovation.
Affiliate of the Year
This award has recognises the best overall sports betting affiliate of 2018.
The category will be awarded to the affiliate that has been the most innovative and successful in its activities in 2018. Particular emphasis will be placed on quality and scale of traffic generated, overall growth, differentiation and innovation.
Best Affiliate Product Innovation
This award recognises the best product innovation in the sports betting affiliate sector.
The category will be awarded to the affiliate that has created the most innovative and successful affiliate product in 2018. Particular emphasis will be placed on market penetration, growth, differentiation and innovation.
Best Affiliate Partner Scheme
This award has been created to recognise the best affiliate partner scheme of 2018.
The category will be awarded to the operator that has developed and offered the most popular and successful affiliate scheme this year. Particular emphasis will be placed on popularity, overall growth, differentiation, customer service and relationship management.
Criteria – Supplier Awards
White Label Supplier of the Year
This award has been created to recognise the best white label supplier of 2018.
Candidates should be as candid as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on the success, scale, stability, flexibility and geographical reach.
Sportsbook Supplier of the Year
This award has been created to recognise the company providing the best sportsbook product in 2018.
Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.
Standalone Platform Provider of the Year
This award has been created to recognise the best standalone platform provider of 2018, servicing the sports betting industry.
Candidates should be as candid as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on the success, stability, flexibility and geographical reach.
Marketing Agency of the Year
This award has been created to recognise the company providing the best marketing service of 2018.
Particular emphasis will be placed around social media management, high level strategic thinking, creativity and innovation, raising awareness of clients brand, product launch and Public Relations.
Esports Supplier of the Year
This award has been created to recognise the best esports betting product suppliers of 2018.
Candidates should be as candid as possible in sharing KPIs and metrics without exposing any sensitive data. Particular emphasis will be placed on the success, scale, stability, flexibility and geographical reach.
Rising Star in Sports Betting Innovation
This award has been created to recognise the new company or companies behind the best innovation in sports betting software in 2018.
Particular emphasis will be placed on the creativity, differentiation, commercial success and impact of the innovation.
Best Live Betting Product
This award has been created to recognise the company behind the best live betting product of 2018.
Particular emphasis will be placed on the range of markets/sports, stability, commercial success, UX and innovation.
Best Live Streaming Product
This award has been created to recognise the company providing the best streaming product to the betting market in 2018.
Particular emphasis will be placed on the latency, user experience, range of sports and commercial success.
Best Sports Data Product
This award has been created to recognise the company supplying the best sports data product in 2018.
Particular emphasis will be placed on the speed, accuracy, scale, flexibility and robustness.
Payment Provider of the Year
This award has been created to recognise the company behind the best payment product of 2018.
Particular emphasis will be placed on customer experience, commercial success, security and geographical range.
Best Retail Betting Product
This award has been created to recognise the company behind the best Retail Betting product of 2018. This can be anything from machines to displays to screen systems – anything that adds to the bottom line in a retail environment.
Particular emphasis will be placed on the customer engagement, differentiation, commercial success and impact.
Best Virtual Football Product
This award has been created to recognise the company behind the best virtual football product of 2018.
Particular emphasis will be placed on the creativity, commercial success, geographical range and user experience.
Best Virtual Sports Product
This award has been created to recognise the company behind the best virtual sports product (non football) of 2018.
Particular emphasis will be placed on the creativity, commercial success, geographical range and user experience.
Best DFS Product
This award has been created to recognise the company behind the best DFS product of 2018.
Particular emphasis will be placed on the success, market penetration, user engagement and impact of the product.
Best Multi-Channel Supplier
This award has been created to recognise the company providing the best service across multiple channels.
Particular emphasis will be placed on the robustness, connectivity, complexity, commercial success, customer experience and flexibility.
Best Virtual Sports Game Innovation
This award has been created to recognise the company behind the most exciting innovation in any kind of Virtual Sports.
Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation, and revenue growth.
Best Acquisition and Retention Partner
This award has been created to recognise the company providing the best possible activation and CRM services that enable operators to know their customers and respond to their needs the best.
Particular emphasis will be placed on the robustness, connectivity, analytical prowess, commercial success, and flexibility.
Best Service Provider
This award has been created to recognise the outstanding service provider.
Particular emphasis will be placed upon a combination of innovative products, services and support. The Best Service Provider will be a company that has helped its customers to meet their objectives and demonstrated outstanding customer service.
Innovation in Payment, Fraud & Compliance SolutionsΒ
This award has been created to recognise creativity in the arena of payments, fraud and compliance with regards to the gambling industry. Particular emphasis will be placed upon creative solutions, innovative approaches to regulatory problems and commercial success.
Innovation of the Year
This award has been created to celebrate the company who has provided the outstanding innovation of the year which has or has the potential to make a significant change to the Sports Betting Industry.
Criteria – CasinoBeats Awards
Casino Operator of the Year
This award recognises the best overall casino operator of 2018.
The category will be awarded to the operator that has been the most innovative and successful in its activities in 2018. Particular emphasis will be placed on growth, new market penetration, marketing, quality, differentiation of operations and strength of brand.
Rising Star in Gaming
This award has been created to recognise the most impressive emerging company in the gaming sector in 2018.
The category will be awarded to the company that has emerged most successfully as a new player in the industry over the last three years. Particular emphasis will be placed on growth, new market penetration and improvements in brand awareness and brand recognition.
Game / Slots Developer of the Year
This award has been created to recognise the best game developer of 2018.
Candidates should be as open as possible in sharing KPIs and metrics without breaching any data. Particular emphasis will be placed on those developers daring to be different, in terms of technical innovation, scale, flexibility and geographical reach.
Best Gaming Innovation | Innovation in RNG Casino | Innovation in Gaming
This award has been created to recognise the company behind the most exciting innovation in the gaming sector (except for Live Casino – see below).
Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation and revenue growth.
Innovation in Live Casino
This award has been created to recognise the company behind the most exciting innovation for the Live Casino product.
Particular emphasis will be on technology innovations and their impact on customer experience, operations performance, product creation and revenue growth.