SBC is announcing the eagerly awaited SBC Summit Tbilisi 2026 in collaboration with SMH Global, scheduled for July 15–16 at the Sheraton Grand Tbilisi Metechi Palace.
Following the success of the 2025 edition, which attracted more than 2,000 delegates from 44 countries, the 2026 event is aiming to exceed 2,500 attendees and further strengthen its position in Eastern Europe and Central Asia.
The summit will feature over 70 world-class speakers discussing key industry topics such as regulations, operations, technology, affiliate marketing, and cross-industry partnerships. Sports will again play a key role in this year’s agenda, with dedicated discussions on fan engagement, sponsorship opportunities, media partnerships, and the growing relationship between sports organizations and betting operators.
A central highlight will be the SBC Regulators Summit, bringing together regulatory leaders from Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia to focus on compliance, responsible gaming, and adapting regulatory frameworks to technological innovation.
Rasmus Sojmark, CEO & Founder of SBC, reinforced the excitement:
“Following 2025’s set benchmark, SBC Summit Tbilisi 2026 targets over 2,500 attendees and features over 70 renowned speakers diving into operations, technology, affiliate marketing, and synergies with sports and adjacent industries. The SBC Regulators Summit will be front and center, promoting strategic dialogues for progressive policies. And stay tuned – a special guest reveal is imminent, making this July event unmissable for anyone serious about iGaming’s future in the region.”
Lasha Machavariani, Founder of SMH, added:
“Sports will be one of the key pillars of SBC Summit Tbilisi 2026. Last year, we had the honor of welcoming football legend Alessandro Nesta, which created huge excitement and valuable discussions around leadership, performance, and the connection between sports and betting. In 2026, we are expanding the sports focus even further — with deeper conversations on fan engagement, sponsorship strategy, club partnerships, and the business side of sports. We are preparing another high-profile guest and look forward to delivering even more value for the region.”
Networking opportunities will include evening events at top venues across Tbilisi, alongside the SBC Connect App for business matchmaking and content access. The exhibition floor will provide direct access to operators, providers, affiliates, and technology companies.
Early bird registration will open soon, with organizers encouraging industry professionals to secure their participation in what promises to be one of the region’s leading iGaming and sports betting gatherings.
