With more than 800 exhibitors and sponsors spread across 135,000 square metres of exhibition space, SBC Summit offers attendees unrivalled access to the companies shaping the future of gaming.
But with so much happening across the show floor, knowing where to start can be a challenge.
That’s why SBC Summit 2026 has introduced Show Floor Tours as part of its curated networking programme. Designed with buyers in mind, the tours help attendees discover the suppliers, technologies, and innovations most relevant to their business objectives.
The tour topics include:
- AI in Gaming
- Casino Games
- Platform & Aggregators
- Sportsbooks
- Marketing Tech & CRM
- Fintech
- Compliance
- Crash Games
Each tour is hosted by the SBC team, guiding attendees to the exhibitors, products, and conversations most relevant to their role and business goals.
Who are our Show Floor Tours Designed For?
Show floor tours are designed to bring buyers and suppliers together, meaning we cater to both sides of the equation.
For Buyers
The Show Floor Tours offer you a curated introduction to the brands that can help you solve a business challenge. Whether that’s AI integration, adding new games to your catalogue, or building a new payment stack, our tours make introductions to new suppliers easy and effortless.
For Suppliers
Our tours can help put you in front of a highly motivated group of buyers actively searching for solutions in your area of expertise. By joining a relevant tour, you’ll have the opportunity to demonstrate your products, build relationships with decision-makers, and generate valuable new business opportunities.
Which Show Floor Tour is Right for you?
Whether you’re searching for new technology partners, evaluating payment solutions, exploring sportsbook platforms, or looking for the next big trend in casino gaming, SBC Summit’s Show Floor Tours have been designed to help you find the right exhibitors faster.
Here’s a closer look at each tour:
AI in Gaming Tour
Tuesday 29 September, 13:00 | SBC Stand B813
AI is no longer a future trend. It is already transforming the gaming industry. The challenge for operators is no longer whether to adopt AI, but how to deploy it effectively and turn the technology into a genuine competitive advantage.
This tour will help buyers connect with suppliers that can use AI to:
- Personalise player experiences and bonuses
- Optimise operations, fraud, compliance, and player protection
- Improve odds modelling and trading decisions
- Enhance CRM and customer retention strategies
- Recommend relevant games, products, and promotions to players
Who is the tour for?
- Technology and data leaders
- Product and sportsbook teams
- Marketing and CRM specialists
- Suppliers and technology providers
- Senior decision-makers and investors
Casino Games Tour
Tuesday 29 September, 14:00 | SBC Stand B813
With casino games accounting for at least 65% of operator revenue, ensuring your games catalogue is fresh, regularly updated, and engaging is essential. This tour will give attendees a first-hand look at the studios driving innovation across slots, live casino, and emerging formats, helping operators understand what could shape the next wave of player demand.
Who is the tour for?
- Casino managers and gaming executives
- Product, slots, and live casino teams
- CRM and retention specialists
- Suppliers and commercial teams
- C-suite decision-makers
Sign up for the tour here.
Platform & Aggregator Tour
Tuesday 29 September 15:00 | SBC Stand B813
For operators looking to enter new markets and scale efficiently, platforms and aggregators can provide a faster route to growth. This tour will introduce attendees to some of the industry’s leading platform and aggregation providers.
You’ll be able to compare solutions, explore integration options, and see what best-in-class technology looks like. Whether you’re evaluating a new platform or looking to expand your content offering through an aggregator, this tour puts the right conversations in front of you.
Who is the tour for?
- Technology and platform teams
- Product and operations leaders
- Integration and content managers
- Commercial and business development teams
- C-suite decision-makers
Sign up for the tour here.
Sportsbook Tour
Tuesday 29 September 16:00 | SBC Stand B813
Player expectations continue to evolve, with bettors demanding more engaging experiences, better odds, and innovative ways to interact with sports betting products.
The Sportsbook Tour will introduce attendees to the suppliers powering modern sportsbook operations, from odds and data providers to trading and engagement solutions. Along the way, you’ll be able to discover, compare, and connect with the companies helping operators improve their offering and stay competitive in a rapidly changing market.
Who is the tour for?
- Sportsbook and trading teams
- Product and data leaders
- Risk and operations specialists
- Commercial and business development teams
- C-suite decision-makers
Sign up for the tour here.
Marketing Tech & CRM Tour
Wednesday 30 September 11:00 | SBC Stand B813
As acquisition costs continue to rise, operators are increasingly turning to CRM and marketing technology to drive retention and maximise player value. This tour will connect attendees with the platforms and solutions helping operators acquire smarter, retain longer, and make better use of their customer data.
Who is the tour for?
- CRM and retention teams
- Marketing and acquisition specialists
- Customer experience and loyalty leaders
- Data and analytics professionals
- Commercial and C-suite decision-makers
Sign up for the tour here.
Fintech Tour
Wednesday 30 September 12:00 | SBC Stand B813
The ability for operators to offer fast, secure, and localised payment solutions has become a key differentiator, with players increasingly choosing platforms that support payment methods they know and trust. Our Fintech Tour helps operators connect directly with the payment platforms, payment service providers, and fintech innovators, helping businesses reduce friction, improve retention, and unlock growth across new and existing markets.
Who is the tour for?
- Payments and finance leaders
- Compliance and risk teams
- Product and technology specialists
- Suppliers and fintech providers
- Commercial and C-suite decision-makers
Sign up for the tour here.
Compliance Tour
Wednesday 30 September 13:00 | SBC Stand B813
Getting compliance right can be the difference between successfully expanding a new market and experiencing costly delays.
The Compliance Tour will introduce attendees to the KYC providers, licensing specialists, and responsible gambling solutions helping operators enter new markets faster, protect their players, and build sustainable operations.
Who is the tour for?
- Compliance and legal teams
- Licensing and regulatory specialists
- Responsible gambling and player protection leaders
- Fraud, risk, and KYC professionals
- Operations and C-suite decision-makers
Sign up for the tour here.
Crash Games Tour
Wednesday 30 September 14:00 | SBC Stand B813
Crash games have exploded in popularity in recent years, offering an enticing mix of simplicity, tension, and instant engagement that has made them particularly popular among streamers and video-first affiliates.
Increasingly, operators view crash games as an essential part of their casino offering, and this tour will help attendees connect directly with the studios and suppliers driving one of the industry’s fastest-growing product categories.
Who is the tour for?
- Casino and gaming leaders
- Product, slots, and content teams
- CRM and retention specialists
- Affiliates, streamers, and content creators
- Suppliers and commercial teams
Sign up for the tour here.
How to Take Part in a Tour
For Operators
Those wanting to take part in a show floor tour must have a VIP, Business, or Networking Pass.
Holders of these passes can sign up via this form or on SBC Connect from 24 August.
For Suppliers
Suppliers interested in having their booth highlighted as part of a Show Floor Tour can speak to their sales representative or email [email protected].
Part of a Wider Networking Programme
The Show Floor Tours form part of SBC Summit’s wider networking programme, designed to help attendees make more valuable connections throughout the event.
Alongside the tours, delegates can use SBC Connect to arrange meetings in advance, take part in Speed Networking sessions, join Regulatory Gaming Meet-Ups, and attend evening networking events such as the Opening Party and INFINITY Lisbon.
Whether you’re looking for a new supplier, exploring the latest technologies, or searching for opportunities to grow your business, the Show Floor Tours provide one of the most efficient ways to navigate the industry’s largest exhibition floor.
Check out the full range of networking opportunities on offer at SBC Summit here.
