Why Every Operator Should Attend SBC Summit Malta

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If you’ve been working in this industry for a while but have never attended an industry event, you’re not getting the full experience of working in iGaming. Period. Conferences are an integral part of this industry—for both professional and fun reasons.

Chances are, you’ve never been sent because your role isn’t considered “client-facing” enough by your management. “There’s nothing there for you, Karen.” No offense to Karens—I just really wanted to use the name.

Well, the truth is, that might have been the case years ago, but industry conferences have become increasingly inclusive, placing a stronger emphasis on a crucial element: EDUCATION. And beyond the conference itself—who said KYC analysts, for example, can’t benefit from networking? Probably just your company’s budget. But hear me out.

This blog post explores why different operator teams—beyond the typical client-facing roles or C-level executives—should absolutely attend SBC Summit Malta.

Duh. It’s Free (If You’re an Operator, That Is)

The easiest answer? Because tickets for operators are complimentary. Of course, you first need to apply, and we need to check if you qualify. But the process is fairly simple and quick—it won’t take you more than three minutes. To qualify, there’s really just one simple rule: you need to be working for an operator. It doesn’t matter what your job title or level is. Just one simple requirement.

For SBC Summit Malta, you can apply HERE.

Our relationship team reviews applications (typically within three days), and if you qualify, your ticket lands in your email inbox (or spam folder if you’re unlucky—so check that too).

Now, what does the FREE pass give you access to? EVERYTHING. Thank the day you chose to work for an operator.

You’ll get access to the show floor, the conference content, the food, the networking parties in the evening—everything. It’s basically like getting a VIP pass to a concert. More on this here.

Are You Based in Malta? Then Why Are We Even Discussing This?!

I get it. When travel is required, your company might be hesitant—even though the actual ticket is free. Travelling to events means airfare, hotel stays, daily allowances, and if you don’t directly generate revenue by closing deals, sending you abroad might simply not be a priority for your company.

However, for those of you based in Malta—and there’s a high likelihood that you are—this concern doesn’t even apply. So, I’d say your excuse for not joining is pretty weak.

Go ahead and tell your boss that you’ll need some time away from your desk on June 10-12 because there’s a lot to learn and plenty of connections to make. And for you, our Malta-based friend, it really is completely free.

This is the Ultimate Meeting Place for Europe’s iGaming Industry

SBC Summit Malta is where the entire European iGaming ecosystem comes together; over 5,500 industry professionals, from the biggest names in the business to rising stars making waves in the industry. If you’re an operator, this is where you’ll find the right people to connect with.

39% of last year’s audience were C-level executives and senior decision-makers. That means whether you’re looking to strike a deal, pitch a product, or simply get insider insights from industry leaders, you’ll be in the right place. You’ll also meet product specialists, game studios, payment providers, platform providers, regulators, and marketing minds—all under one roof, making this a relevant event for EVERY person in your company.

The best part? This event isn’t just for one corner of the industry. SBC Summit Malta attracts attendees from across Europe, making it a melting pot of ideas, innovation, and opportunity. Whether you’re here for new business, fresh perspectives, or just a damn good time networking in sunny Malta, you’ll leave with connections and a wealth of industry knowledge.

📍 Where? InterContinental Malta
👥 Who’s coming? 5,500+ attendees
🎟️ Operators: 2,000+ representatives
🛠️ Affiliates & streamers: 750+
🏢 Exhibitors: 75+
🎤 Speaker: 250+

Let’s Talk About All Those Educational Opportunities

SBC has always emphasised the educational aspect of events. Granted, people attend to close deals and make a name for themselves in the industry, but those who truly care about making a difference—and making it far—won’t overlook the conference side of things.

Our approach to creating conference programmes is actually quite elaborate. We strive to include a diverse range of tracks that cater to different disciplines and ensure that teams often underrepresented at events are also covered.

For instance, you don’t often see sessions on game design because that’s not traditionally the target audience for most events. But we make a conscious effort to ensure our conference offers value to every single team member—because we believe it matters.

Here’s a sneak preview of some sessions that various departments within operator teams could benefit from.

Explore How Affiliate Networks Drive Growth for Start-Up Affiliates and Operators. Read more.
Are Sweepstakes Casinos the Future of RMG? Balancing Player Engagement, Real Prizes, and Responsible Integration. Read more.
Player Retention and Loyalty: Data-Driven Strategies and Key Trends for 2025-2026. Read more.
Italy’s New Gambling Licence Regime. Read more.
Black, Grey, and New Regulated Markets: Navigating the Shifting Regulatory Landscape. Read more.
Germany’s Gambling Market Faces Channelisation Challenges Amid Regulatory Pressures. Read More.
Malta Gaming Authority 2025/2026: Building a Sustainable Gaming Future. Read more.
SEO – Trilogy (SEO for LLMs: Shaping Strategies for the AI-Driven Web – The Rise of Blackhat SEO and Negative SEO attacks: Trends, Tactics, and Defense Strategies for 2024-2025 – The New SEO Reality of 2025: Thriving in a Multichannel World.) Read more.
Workshop: VIP Acquisition, Retention, and Growth: Strategies to Navigate Regulations and Drive Marketing Success. Read more.
Redefining Fraud Prevention. Read more.
Workshop: Combatting Bonus Abuse: Strategies for Awareness, Planning, and Managing Promotions Effectively. Read more.
Responsible Gaming Learning From the Past: Historical Cases Shaping Responsible Gaming Practices. Read more.
Navigating Advertising Bans: Gambling Marketing Strategies in Heavily Regulated Markets. Read more.
The Art of the Sequel: Balancing Innovation, Success, and Influencer Impact on Gaming Audiences. Read more.
How to Create a More Unique Campaign with AI Content. Read more.
Workshop: Building Your Professional Brand: Strategies for Effective Content and Personal Impact. Read more.

And there’s more. You can explore the entire agenda here.

Do you represent an operator? Are you interested in speaking at the event? Apply here or reach out to our Senior Conference Producer, Natalie Lees at [email protected].

The Heart of SBC Summit Malta: The Show Floor

You can access what the show floor currently looks like here.

Here are some of the companies that have already confirmed that they’re exhibiting at the event:

Moreover, the show floor will feature a series of networking lounges, catering, and refreshment areas, all of which you are welcome to use as an operator. These can all be found on the show floor plan as well.

Pro Tip: All exhibitors and sponsors will have dedicated profiles on the official event app, SBC Connect, available one month before the event. We highly recommend downloading the app as soon as it’s live! Not only will you be able to connect with exhibitors, sponsors, and fellow attendees, but you’ll also have the opportunity to set up meetings with their representatives—ensuring you make the most of your time at the event. Plus, they’ll be able to find and reach out to you, making networking easier than ever.

You now have the chance to be part of the SBC Awards Europe ceremony

The CasinoBeats Summit once hosted the Game Developer Awards, celebrating the industry’s top game studios. However, with the event’s rebrand came a revamped awards ceremony, expanding beyond game studios to recognise a broader range of excellence.

Now, the awards feature more categories, honouring not just game developers but also suppliers, affiliates, and most importantly—operators like you.

The SBC Awards Europe will take place in Malta on the final day of SBC Summit Malta.

🌟 Date: 12th June 2025
⏰ Time: 7:00 PM – 12:00 AM
🎟️ Guests: 400
📍 Venue: Hilton Malta, San Ġiljan

The awards will include a variety of categories tailored specifically for operators. Here’s an overview of the ones relevant to you.

Casino Operator of the Year
Sportsbook Operator of the Year
Rising Star in Casino
Rising Star in Sports Betting
Marketing Campaign & Sponsorship of the Year
Sports Betting Innovation of the Year
Operator Innovation in Gaming
Best Affiliate Program
Best Exclusive Game Partnership
Leader of the Year
Manager of the Year
Employer of the Year
Socially Responsible Initiative of the Year

You can read the criteria for the awards in the category description and nominate your company here.

How does this work?

The final deadline for entries is Thursday, 3rd April 2025. Both individuals and organisations are welcome to self-nominate or nominate another organisation.

To submit your entry, simply register or log in by clicking the NOMINATE button of the relevant award category.

Once logged in, select your preferred category from the Awards platform and click ‘Process’. Entries can be edited up until submission, but only submitted entries will proceed to the judging stage. Participation in the awards is completely free, but if shortlisted, nominees must purchase at least one ticket at the full list price.

Make Every Connection Count: Networking Strategies for SBC Summit Malta

Networking at an industry event can take many forms.

Whether you’re exploring the show floor, engaging with speakers after a panel, or using the SBC Connect app to discover new leads, every interaction is an opportunity to grow your network.

At SBC, we go the extra mile to ensure you, as an attendee, have plenty of chances to connect with companies and industry leaders that matter to you. Beyond your own event prep, be sure to take advantage of our evening networking events, which are completely free for operator attendees. It’s the perfect way to build valuable relationships in a relaxed and social setting! Here’s what’s on offer (locations will be announced soon).

SBC Summit Malta Opening Party on Tuesday (Badge collection possible)
Official Networking Party on Wednesday, also known as THE INFINITY Malta
Official Closing Party

Want to make the best of this event? Here are some networking tips from us.

Plan Your Meetings in Advance – Identify key people and companies you want to connect with and reach out early to set up meetings. Don’t wait until the last minute!
Attend Evening Networking Events – These are free for operator attendees and offer the perfect setting to build relationships in a relaxed atmosphere.
Engage with Speakers & Panelists – Don’t just listen—ask questions, introduce yourself after their session.
Use the SBC Connect App – Download the app as soon as it’s available to browse attendees, exhibitors, and sponsors. Use it to schedule meetings in advance.
Join Side Events & Meetups – Many require an RSVP, so check the event schedule and register early to secure your spot.
Have a Clear Elevator Pitch – Be prepared to introduce yourself concisely—who you are, what you do, and why you’re attending.
Leverage LinkedIn – Before the event, connect with key attendees and share a post announcing that you’ll be attending. Use event hashtags to increase visibility.
Be Strategic on the Show Floor – Plan your booth visits, mark down key exhibitors, and ensure you maximise your time instead of wandering aimlessly.
Bring Business Cards (or Digital Contact Info) – Some people still prefer physical cards, but having a QR code to your LinkedIn or website is also a great way to share details quickly.
Follow Up After the Event – Don’t let good connections go to waste. Send a personal follow-up message to the people you met to keep the conversation going.

See You at SBC Summit Malta!

SBC Summit Malta is your chance to learn, network, and take your career to the next level. Whether you’re attending for the first time or you’re a seasoned eventgoer, this is where opportunities happen.

With free operator passes, exclusive networking events, and hundreds of industry leaders under one roof, there’s no reason to miss out. So, apply for your pass, plan your schedule, and get ready for business.