BtoBet – Attracting Attention

SBC continues catching up with the event sponsors as Betting On Sports is now only days away.

We sat down with BtoBet’s CEO, Alessandro Fried, who discussed the brands approach to deliver an optimal user experience. 

#boscon, held 17-20 September at Olympia London, is the world’s leading sports betting industry event, with this year’s conference set to boast 300 leading industry speakers across 50 sessions, with 120 exhibitors displaying their latest products. 

What are you looking forward to at Betting on Sports?

I consider Betting on Sports as the perfect event for all matters focusing or concerning the sports betting vertical. I look forward to meeting my peers under the same roof, see what the latest ideas regarding the industry are garnering the major interests, and explore new potential partnerships and collaborations. The panels are also obviously one of the major highlights of the event, with interesting insights from the industry’s leaders to take heed to.

What are you promoting at Betting on Sports?

Apart from the advanced technological features of the Neuron Sports platform, our approach to deliver an optimal user experience is attracting a lot of attention. When you compare the iGaming industry to other entertainment industries you realize that we are still lagging behind in this aspect. Whilst other industries are very much player-centric, the vast majority of operators are still providing a streamlined UX that is not tailored and personalized for each individual player.

For us at BtoBet this is very important. Our platform is one of the most advanced from this aspect, with the UX disconnected from the core platform technology, putting the operators in the ideal position to develop the betting experience in the way they seem fit for their target players. 

What industry innovation will capture the most attention in 2019?

In-play betting is highly popular and there is no doubt that it will remain so. So eventually all innovations under this aspect are capturing the most attention. However, one should also keep in mind the eSports vertical which is registering constant year-on-year growth and is popular especially with millennials.

Which sports betting operator has impressed you the most in 2019?

Being largely involved in Africa, I have been quite impressed in the way that PremierBet envision the growth of the sports betting vertical on the continent. One should keep in mind that Africa, unlike Europe and other mature markets, is still lagging behind from an infrastructural point of view. So for an operator to deliver an exceptional product to its players is something that surely needs to be taken into consideration.

What sports betting partnership has stood out in the past 12 months?

From a sponsorship point of view, I wouldn’t say that there was a particular one that stood out. However, it is interesting to see how operators are opting to sign lucrative sponsorship deals with renowned athletes to gain a marketing edge on the competition. 

If you could attend one sporting event, what would it be?

I would have to opt for the World Cup. It’s fascinating to see people travelling converging in one country to passionately support their country’s national team. It’s one of those rare occasions where sports is able to unify everyone under the same roof.

Which parts of the conference agenda have caught your eye?

I am always keen on attending panels that discuss the regulatory aspect of our industry. It’s always interesting to see and analyze which are the major regulatory issues that have to be tackled to keep our industry at the forefront of the entertainment industry. However, I am also very interested in all aspects that concern the technological and user experience aspects. As one of the speakers in the panel “UX – Revolutionizing the Customer Journey” I am obviously very much looking forward for this particular panel and discuss what the players expect in terms of their betting experience, and how the industry will address any shortfalls in this regard.

Delegates will be treated to world-class hospitality with plenty of business and networking opportunities at some of London’s most iconic venues including the Natural History Museum. For more information about the event, please visit the Betting on Sports website.

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