Ahead of SBC Summit Americas 2026, SBC spoke with Andrea Rossi, Commercial Director for LatAm of Betsson Group, a gold headline sponsor of the event.
Why is SBC Summit Americas such an important event for your brand, and what made headline sponsorship the right move for an event that bridges both North and Latin America?
For Betsson, SBC Summit Americas is a really big deal—it’s where all the key players from the region and beyond come together for an event that’s both high-profile and super valuable.
It’s a chance to exchange ideas, catch up on industry trends, and connect directly with regional experts. Plus, it’s the perfect event to build new relationships and strengthen existing ones across the whole industry.
SBC Americas is also a great opportunity to stay up to speed on what’s happening in this dynamic region, check out new innovations, and discover new opportunities.
What emerging trends or challenges do you believe will most influence the evolution of the gaming and betting ecosystem across the Americas in the next few years, and how is your company helping clients anticipate and adapt to these shifts?
Latin America is really stepping up for Betsson —it’s a super exciting region that’s growing fast, getting clearer regulations, and maturing quickly.
What makes a real difference here is tailoring stuff to what players want and embracing all the different cultures, just like Betsson does. Our in-house technology allows us to create personalized and engaging experiences. Plus, with a big focus on responsible gaming, we’re all about giving players what they’re looking for while making sure everything stays safe, fair, and totally transparent.
SBC Summit Americas brings together two markets that differ vastly in regulation, maturity, and player behaviour. How is your company adapting its strategy to navigate these distinctions and deliver meaningful impact across both Latin and North American markets?
Latin America isn’t just a fast-growing region for Betsson anymore—it’s now at the very heart of our group’s strategy.
Right now, we’re really focused on Latin America, rolling out a “local-first” approach to make sure we’re here for the long term and consolidating our leading position in the region. We’re all about localization, smooth user experience, and working towards making Betsson the destination of choice for LATAM players. Our way of expanding is to look for markets that have clear rules and are built for lasting success.
What key message or lasting impression do you want attendees to take away about your brand by the end of SBC Summit Americas, and how does your sponsorship help you communicate that vision?
What we really hope people remember after SBC Summit Americas is that Betsson is deeply invested in every LATAM market and partner that we work with.
This can be seen in the way we support local teams like Boca Juniors, Racing Club, Atletico Nacional, and the Peruvian Volleyball League. For us, it’s all about making a real difference by supporting local markets and working hand-in-hand with local stakeholders and authorities.
Being the Gold Headline Sponsor at SBC Summit Americas is our way of making sure that message gets out there—we want everyone to see that Betsson is right at the heart of Latin America and what’s happening in the industry.
SBC Summit Americas will take place from June 9 to 11, 2026, at the Broward County Convention Center in Fort Lauderdale, Florida.
Explore all SBC Summit Americas ticket options here.
Operators and affiliates may also qualify for a complimentary VIP Pass. Operators can apply here, while affiliates can apply here.
