The highly anticipated SBC Summit Americas is gearing up to host 10,000 industry professionals from across the Americas and beyond, offering a deep dive into the opportunities and challenges shaping the North and Latin American markets.
As SBC’s premier Pan-American event, the summit will serve as a central hub for strategic alignment, knowledge sharing, and cross-regional collaboration aimed at driving progress across the Americas. It will bring together influential voices from global and regional operators, affiliates, suppliers, regulators, tribal nations, media organizations, and national sports teams and leagues.
Taking place at the Broward County Convention Center from May 13-15, the event will offer three action-packed days of unmatched networking, an industry-spanning educational program, and a vibrant exhibition floor.
This year’s edition will also see the addition of two industry-focused side summits — the Affiliate Leaders Summit and the Payment Expert Summit. Each will feature a dedicated show floor and tailored conference track providing a vital platform for delegates to engage with the region’s leading affiliate and payment professionals.
Commenting on the upcoming event, Rasmus Sojmark, CEO & Founder of SBC, said: “Our previous America-focused events—SBC Summit North America and SBC Summit Latinoamérica—really helped us understand the market’s unique dynamics and the issues that matter most to delegates, laying a strong foundation for what’s ahead.
“With the addition of dedicated Affiliate and Payment Summits, a larger show floor, and an expanded conference agenda, there’s truly something for everyone, whatever your focus.”
Across the two core event days, delegates will have the chance to gain crucial insights and strategic guidance from 250 industry experts across a dynamic five-stage conference programe. Covering the full breadth of the Americas’ gaming landscape, the agenda includes dedicated tracks on leadership, payments, and affiliation, alongside two regionally focused stages covering the latest developments in North America and Latin America. Additionally, attendees can attend a specialized Player Protection Symposium.
The conference will host key industry figures such as Julie Brown (Vice Chair, Florida Gaming Control Commission), Lori Kalani (Chief Responsible Gaming Officer, DraftKings), Casey Hurbis (Chief Marketing Officer, BetMGM) and Ari Borod (Chief Business Officer, Fanatics Betting & Gaming), who will appear across keynote addresses and fireside chats tackling the industry’s most urgent topics.
In addition, the programme will also include appearances from notable leaders including Julio César Tamayo Betancur (President, Wplay), Stuart Simms (Group CEO, FairPlay Sports Media), Lee Terfloth (Chief Interactive Officer, Gaming, Delaware North), Manuel Stan (CEO, Catena Media), Kresimir Spajic (CEO & Chair, Betfred US), Gonzalo Pérez (CEO, Apuesta Total), and Katie Lever (Chief Legal Officer, Great Canadian Entertainment), among many others.
On the exhibition floor, delegates will have the chance to engage with hundreds of leading regional and global brands from across the industry, offering delegates the opportunity to discover the latest technological innovations, exciting new game releases, and industry-advancing products and services. Notable exhibitors include BetConstruct, BetMGM, Caesars Entertainment, Digitain, Flashscore, Optimove, Pay4Fun, Pragmatic Play, Trustly, and many more.
Networking will be at the heart of the SBC Summit Americas experience, with a range of tailored industry meet-ups taking place directly on the show floor. Highlights include the Global Gaming Women Breakfast Meetup and the African Americans in Gaming Meetup. Additionally, delegates can enjoy a scenic Water Taxi Happy Hour, running across both core event days.
Beyond the exhibition floor, ‘Full Event Pass’ holders can attend a series of evening networking events. The event kicks off on Tuesday, May 13, with the Opening Party at The Wharf, followed by the SBC Americas Awards (separate ticket required) on Wednesday, honoring the region’s top brands and leaders. The summit wraps up on Thursday, May 15, with the INFINITY Florida at the Seminole Hard Rock Hotel & Casino — a high-energy closing party headlined by EDM star Steve Aoki.
Get your SBC Summit Americas tickets—group discounts are available!
Source: SBC News
