Thinking about joining us in Florida from 9-11 June 2026?
SBC Summit Americas is the only event bringing the North, Central, and South American gaming markets together in one place. Delegates will be able to browse a show floor featuring over 400 exhibitors, hear from regulators and C-level executives on where the industry is headed, and attend exclusive evening networking events such as INFINITY Florida.
In this blog, we’ll break down exactly why SBC Summit Americas stands apart from any other event in the region, and what makes attending essential—whether you’re an operator, affiliate, supplier, or investor.
The Only Event Uniting North, Central, and South America
Last year marked the launch of SBC Summit Americas, created after our previous regional events – SBC Summit North America and SBC Summit Latinoamérica – outgrew their individual venues.
Combining the events allowed us to do something the industry hadn’t seen before: create a single meeting point where the entire American gaming landscape connects in one place.
Here’s why that’s a huge advantage for our attendees:
- It brings more than 10,000 delegates from the United States, Central America and Latin America into one room, creating opportunities for business deals and knowledge sharing.
- It replaces several separate trips with one focused week, streamlining meetings, education, and commercial conversations.
- It gives you a clear, side-by-side view of key regions, showing how Brazil operates differently from Colombia, how Mexico’s regulatory approach stacks up against the U.S., and where the strongest opportunities are emerging.
- It makes cross-border partnerships easier and faster, with decision-makers from every major jurisdiction in the same venue.
- It delivers unmatched access to operators, suppliers, affiliates and regulators, and across the hemisphere.
- With audiences from North and Latin America in one place, the event has naturally evolved into a summit where meaningful business conversations happen quickly and face-to-face.
A Strong Operator & Affiliate Presence
SBC Summit Americas brings together one of the strongest concentrations of operators and affiliates in the region.
With more than 4,000 operators and 1,000 affiliates expected in 2026, the event puts you in front of genuine decision-makers from every major market in the Americas, creating a room where real deals, brand exposure, and long-term opportunities are built.
To support this, eligible operators and affiliates can secure a complimentary VIP Event Pass, giving them full access to the show floor, the entire conference programme, and all evening networking events.
For operators and affiliates, it means:
- A cost-free way to explore solutions, compare platforms, and make new connections.
- Access to over 400 exhibitors in one place.
- The ability to benchmark, negotiate, and build relationships face-to-face
If you’re on the supplier side, that means you’ll benefit from:
- Over 5,000 buyers on the show floor are engaged in the North and Latin American market, looking to secure solutions that elevate their business.
- Easier access to multi-market operators looking for partners.
- A higher chance of meaningful, long-term commercial discussions.
- The chance to have conversations with new market entrants.
In other words, SBC Summit Americas is built to benefit both sides of the buyer-supplier relationship by concentrating decision-makers, lowering barriers to entry, and creating an environment where commercial conversations move forward faster.
Operators and affiliates can apply for their free VIP Passes here.
Perfect Timing for Business Success
Timing matters. Most major industry gatherings fall at the start or end of the year, which leaves a long stretch where teams are executing plans without the chance to reassess.
With SBC Summit Americas taking place from 9–11 June 2026, it lands at the exact point where businesses need space to review what’s working, adjust strategy, and set up the second half of their business pipeline going into Q3 and Q4.
By joining in June, you can:
- Review your first-half performance with enough time to adapt for Q3 and Q4.
- Identify partners and opportunities while plans are still flexible.
- Adjust product, marketing, or compliance strategies with fresh insight.
Set Up Your Strategy Before the World Cup Kicks Off
As any operator will know, the World Cup is the single biggest time for its sportsbook business. At the last tournament, Forbes estimated that $160 billion was wagered on the event.
The 2026 World Cup will be hosted across the US, Canada, and Mexico, creating a rare convergence where North and Latin America share the same spotlight. For gaming industries across both regions, it’s an unmissable opportunity to engage their football-obsessed player bases.
While the World Cup will kick off just a week after SBC Summit Americas, the conference programme gives you a final chance to prepare for football’s biggest moment.
Sessions like World Cup 2026: Turning the Global Stage into Long-Term Growth and The Future of Sports Betting in Latin America will explore how operators across North and Latin America can harness the surge in World Cup interest and convert it into lasting, long-term growth.
And for football fans attending the event, the timing is unbeatable. Miami Stadium will host Match 13 on Monday, 15 June — just four days after the summit ends — giving delegates a rare chance to extend their stay and experience the World Cup firsthand.
Two Dedicated Side Summits
SBC Summit Americas is built to serve the entire gaming ecosystem, and a major part of that is our two specialised side summits — the Affiliate Leaders Summit and the Payment Expert Summit.
These side summits create a dedicated space where payments and affiliates teams can connect directly with operators and suppliers and dive deeper into their own part of the industry through focused stages, targeted sessions and relevant networking.
Affiliate Leaders Summit
The Affiliate Leaders Summit brings together regional and global affiliates, operator affiliate managers, supplier-side marketing teams, media buyers, and creators in one dedicated environment, giving attendees a clear view of how acquisition strategies are evolving across the Americas.
With its own conference stage and show floor, the Affiliate Leaders Summit helps delegates understand how to drive sustainable acquisition through stronger optimisation, smarter content strategy, compliant cross-border campaigns, and better collaboration between affiliates and operators.
With its own show floor and conference stage, the Affiliate Leaders Summit offers:
- A focused show-floor to explore new tools, platforms, and affiliate-specific solutions.
- Panel sessions and workshops exploring the latest strategies and tools driving acquisition, retention and long-term player value in the region.
- Dedicated networking zones designed to spark connections between both peers and new business partners.
- A strong concentration of operator-affiliate programmes, allowing you to find new partnerships.
Payment Expert Summit
The Payment Expert Summit brings the region’s payments, fraud, risk, compliance and product teams into one dedicated environment, giving attendees a clear view of how transactional infrastructure is evolving across the Americas.
With its own conference stage and show floor, the Payment Expert Summit helps operators, suppliers and fintech providers understand how to build faster, safer and more compliant payment journeys across diverse regulatory environments.
This summit provides a focused space for:
- Deep dives into instant payments, open banking, digital wallets, PIX, biometrics and emerging fintech solutions.
- Practical discussions on fraud prevention, AML requirements, cybersecurity, data protection and compliance workflows.
- Insights into how payment preferences differ between North and Latin America — and what that means for onboarding, deposits, withdrawals and player trust.
A Place Where Decision Makers Gather
SBC Summit Americas brings the industry’s most influential figures into one place. For attendees, this means you interact with the people who set budgets, shape strategy and make the decisions that move the industry forward.
At the centre of this is the invitation-only SBC Leaders Summit Americas, which brings together 300 senior executives from across the hemisphere – C-level operators, affiliates, suppliers, regulators, investors and association heads. Attendance is carefully selected to ensure the room is filled with the people who influence policy, guide investment, and drive market-shaping decisions.
Industry leadership will also be found across panel debates, and exploring the exhibition floor at SBC Summit Americas. Their participation brings boardroom-level thinking into the broader conference environment, transforming the event into a space where strategic direction, market forecasting, and high-level operational insights are openly shared.
For exhibitors, sponsors, and delegates, this creates a uniquely high-value environment:
- Direct access to decision-makers who control budgets, partnerships, investment pipelines, and product rollouts.
- Faster pathways to deals, as conversations happen face-to-face with the individuals capable of signing off on commercial agreements.
- Visibility with leaders from multiple markets, helping companies position themselves as serious players in both North America and Latin America.
A Range of Ticket Options to Suit Your Needs and Budget
With a range of ticket options available, you might be wondering which ticket type is right for you. Here’s the lowdown:
VIP Pass
✅ Full access to the show floor.
✅ Access to all conference sessions.
✅ Complimentary food festival card.
✅ Access to our Opening Party.
✅ Access to our INFINITY Florida Closing Party.
✅ Unlimited messages and meeting requests on SBC Connect.
✅ Watch back all content on demand.
Our Early Bird deal means you can pick up a ticket for just $400 instead of the usual $700, but hurry, this deal ends on March 14.
Expo+ Pass
An Expo+ Pass gives you full access to the show floor and every conference session, but it doesn’t include evening networking events or the food festival.
Here’s what it gets you:
✅ Full access to the show floor.
✅ Access to all conference sessions.
✅ Limited messages and meeting requests on SBC Connect.
✅ Watch back all content on demand.
❌ Access to our Opening Party.
❌ Access to our INFINITY Florida Closing Party.
You can pick up an Expo+ Pass for just $95.
Expo Only
Our FREE option. This pass allows you to access the show floor only. It’s perfect for those that are either exploring the industry or on a budget.
✅ Full access to the show floor.
To find out which ticket is right for you in more detail, read our blog here.
Uniting the Online and Land-Based Sectors of the Americas
Most gaming events across the Americas lean heavily toward land-based. It makes sense — the US has the largest retail casino sector in the world. But for online operators, affiliates, suppliers and digital product teams, critical discussions are left on the sidelines.
SBC Summit Americas flips that balance.
Online gaming sits at the centre of the summit, anchored by a 22,000-square-metre show floor with dedicated zones for sports betting, iGaming, payments, casino tech, and affiliate marketing. It’s built for the teams driving digital growth, user acquisition, platform innovation and player engagement.
For online-focused exhibitors and delegates, that means:
- More online-first operators and decision-makers in the room — from regulated sportsbook and iGaming teams to digital acquisition, product, and technology leads.
- A show floor shaped around digital tools, including fintech, platform systems, identity verification, compliance tech, AI solutions and modern marketing products.
- Conference content that mirrors online priorities, covering multistate expansion, mobile-first LATAM markets, acquisition and retention strategies, personalisation and long-term digital growth.
At the same time, the summit attracts a strong mix of land-based and lottery operators exploring online expansion, giving digital businesses access to partners who are actively building omnichannel strategies.
In short, SBC Summit Americas delivers the most online-focused audience and commercial environment in the region — while still connecting you with the land-based stakeholders shaping regulation, market access and long-term omnichannel growth.
Deep, Multi-Market Learning Across Six Conference Stages
SBC Summit Americas’ educational agenda gives delegates a panoramic view of the regulatory shifts, technological innovation, and gaming trends shaping both the North and Latin American markets.
Across six stages, delegates will hear from leading voices on our Leadership, Sports Betting and Casino Innovation, Payments, Technology and Affiliate Marketing tracks. Each track runs over two days: one day dedicated to North America, and one day dedicated to Latin America, making it easy for delegates to follow the sessions that matter most to their region.
All sessions are built to be accessible to both English- and Spanish-speaking audiences, with live translation available throughout the agenda.
Here’s a taste of what will be covered on each stage:
- Leadership Across the Americas – Senior executives and regulators from both regions will unpack the forces shaping key markets. Expect leadership insights into the markets Brazil, Colombia and Mexico, and discussions over the future of US gaming.
- Regulatory Clarity on the Americas – Regulator-led updates on upcoming changes across Brazil, Mexico, Colombia, Argentina, Chile and key U.S. states, plus insight into black-market challenges and emerging models like prediction markets.
- Payments & Tech Innovation – LATAM sessions dive into PIX, digital wallets and rapid-payment systems, while North American experts focus on biometrics, open banking and the next wave of compliance innovation.
- Affiliate Success Across the Americas – Insight into successful acquisition and retention strategies in Latin and North America. Learn about brand building, creator-led content, performance models, and fast-growing channels, including Google Ads, TikTok, podcasts, and livestreaming.
- Responsible gaming and player protection: Unpack modern, data-led approaches to safer gambling in North and Latin America, including real-time interventions, personalised tools, and improved self-exclusion systems.
Key Panel Sessions to Look Out For:
- The Big Picture: Steering the Future of Gaming – US industry leaders will provide a holistic view of the market, highlighting regulatory change, new betting formats, and how operators can position themselves for the next wave of growth.
- Regulator Rumble: The future of LatAm – Latam regulators will discuss the roadmap for regulation across the region and what can be learned from the regulated markets of Brazil, Colombia, and, Mexico.
- Prediction markets: The Future of the States? – Prediction platforms like Kalshi and Polymarket are dominating the US, but will they last in their current form? Major US regulators and executives will give their thoughts.
- PIX: Instant Payments – Pix has reshaped how payments work in Brazil, with instant transfers, smoother onboarding, and stronger fraud controls. This panel will explore where Pix goes next and whether it can become a blueprint for gaming payments across LatAm.
- AI, Martech & the Player Journey: Redefining Engagement – A look at how AI and next-gen MarTech are reshaping acquisition and retention, with practical insight on smarter targeting, automated workflows, and how data-driven tools can boost loyalty across the Americas.
View the full conference agenda here.
Cross-Market Learning You Won’t Find Anywhere Else
Brininging together stakeholders across both regions creates a golden opportunity for cross-border collaboration, benchmarking and knowledge sharing.
Here’s how attendees from both sides of the hemisphere can benefit:
- See how different markets solve the same challenges, from compliance and payments to acquisition, retention, and omnichannel strategy.
- Learn how LATAM’s mobile-first, creator-led marketing can inspire fresh approaches for US and Canadian teams.
- Understand how North America’s mature regulatory frameworks and tech infrastructure can support LATAM operators scaling quickly.
- Benchmark your own strategy against two contrasting regions, gaining a clearer sense of what works, where, and why.
Together, these perspectives create a genuinely valuable learning environment. Rather than viewing regions in isolation, delegates can compare approaches, understand shared pressure points, and see the growth models shaping the wider market side by side.
Hospitality that Goes the Extra Mile
While business stands at the heart of what we do, we’re also in the business of creating experiences that our attendees remember.
Here are some of the features that allow us to do that:
A Dedicated Food Festival
Dozens of food trucks offering global cuisine without ever leaving the venue. What more could you ask for? Whether you’re after something healthy, indulgent, vegan, or pescatarian, there’s a choice for every preference.
VIP, operator, affiliate, exhibitor and sponsor pass holders receive a complimentary food card that covers breakfast, lunch and snacks throughout the day, making it easy to refuel without breaking the flow of meetings or missing key sessions.
Please note: Expo+ and Expo Only pass holders can also access the food festival, but their food will not be covered as part of the ticket and they’ll have to pay their own way.
Evening Networking Parties
VIP, Operator, Affiliate, Exhibitor, and Sponsor Pass holders are invited to our evening networking parties. These offer the chance for attendees to unwind, meet new contacts, deepen conversations from the show floor and build relationships that often turn into long-term partnerships.
Here’s a look at our evening networking parties in more detail:
- SBC Summit Americas Opening Party – Taking place at the Wharf in Fort Lauderdale, the opening party sets the tone for the week with great music, open-air views, and the perfect atmosphere for networking as the sun goes down.
- The INFINITY Florida, June 11 – Our INFINITY parties are a legendary way to wrap up SBC Events. Last year’s INFINITY Florida was headlined by Steve Aoki, and this year, we’re planning to go bigger and better. Keep your eyes peeled for an announcement!
Make the Most of the Event with Our Dedicated App
SBC Connect is our dedicated event app that supports every part of your experience, from planning your agenda to connecting with fellow attendees, navigating the venue, discovering exhibitors, and making the most of your time onsite.
Here’s what it can do:
- Send messages to fellow attendees: Browse the attendee list at a glance, and send messages to any attendees you want to connect with in Florida.
- Book meetings: After messaging fellow attendees, you’ll be able to book a meeting with them directly through the app to take place in the SBC Connect Lounge.
- Build your personal agenda: Save your favourite sessions and add them to your calendar, making sure you never miss a panel that matters.
- Stay updated: Receive live notifications, reminders and event updates so you’re always in the right place at the right moment.
- Rewatch key sessions: Missed a panel? Catch up with on-demand session recordings directly in the app.
SBC Summit Americas will launch on SBC Connect will launch on May 4, 2026. You can download it on the Apple App Store and Google Play.
Final Thoughts
SBC Summit Americas isn’t just another industry gathering. It’s the one moment in the year where the entire hemisphere comes together to share insight, shape strategy and build the relationships that move the market forward.
If you want a clearer view of the Americas, stronger commercial conversations, and the chance to learn directly from the people driving the industry, this is the week that matters.
