Industry events are crucial moments in the calendar. It’s where connections are made, new technology gets its first real audience, and the most important conversations happen.
But not everyone shows up for the same reason. Some come to explore the market. Some come to learn. Some come purely to build relationships. And some want all of it. A one-size-fits-all ticket has never really reflected that reality, so for 2026, we’ve stopped pretending it does.
For SBC Summit Americas 2026, we’ve introduced a range of new ticket options, giving you the choice to build your experience around what you actually want from it.
These include dedicated Expo, Conference, Networking, and Business passes, alongside our VIP Event Pass and Operator and Affiliate passes.
Below, we break down each ticket, what it includes, what it doesn’t, and who it’s genuinely built for.
The Expo Pass: For The Explorer
Price: $0
Whether you’re new to the industry or simply want to get a feel for what SBC Summit Americas is all about, this is where you start. And it won’t cost you a thing.
The Expo Pass is centred around the show floor. Across two days, you’ll have direct access to hundreds of brands from across North and Latin America, ranging from payment and tech providers to operators, game studios, and marketing specialists.
It’s one of the most concentrated views of the Americas’ betting and iGaming market you’ll find anywhere in 2026, and all you need to do is show up.
Adding to the value, you’ll also get access to our guided ‘Walk Around’ tours, themed floor tours designed to help you navigate the show with purpose. Additionally, you’ll get basic access to our event app, SBC Connect, so you can plan your schedule and manage any meeting requests that come your way.
Find out more and secure your Expo Pass here.
Conference Pass: For The Thinker
Price: $399
Want to deepen your understanding of the North American and Latin American sports betting and iGaming landscape? The Conference Pass is for you.
It unlocks full access to the ‘SBC Knowledge Vault’, our two-day educational program spanning six stages and more than 250 expert speakers. Each day shifts focus between North America and Latin America, with dedicated stages covering regulation and compliance, payments and technology, sports betting and casino, affiliation and marketing, leadership, player protection, and a dedicated Prediction Markets forum.
And the learning doesn’t stop when the session ends. The Conference Pass also includes access to the Inner Circle, exclusive post-session conversations with session speakers. Perfect for those who want to continue the conversation.
Additionally, Conference Pass Holders will benefit from a live translation service across English, Spanish, and Portuguese, as well as on-demand content via SBC Connect after the show.
Find out more and secure your Conference Pass here.
Networking Pass: For The Connector
Price: $399
For many attendees, networking is a crucial aspect of attending an event.
And while who you meet is important, it’s how you meet that makes the difference between a good conversation and a great business relationship.
The Networking Pass is built with exactly that in mind.
It’s designed around ‘SBC Connections’, our new networking program that brings people together by design, across five distinct formats built to suit different kinds of conversations:
- The Hive: 40-minute speed networking sessions built around industry topics
- The Exchange: relaxed, niche networking at the Official Bar & Lounge, perfect for lively discussions on the most pressing topics
- The Briefings: themed networking over meal breaks in the Gold Lounge
- The Walk Around: guided, themed show floor tours
- The Inner Circle: post-session conversations in the Media & Podcast Zone
And then there are the evenings. Networking Pass holders get access to both the SBC Summit Americas Opening Party (Tuesday, June 9th) and the INFINITY Florida party (Thursday, June 11th), events exclusive to Networking and VIP pass holders. That means the room is full of people who are there for exactly the same reasons you are.
You’ll also get advanced access to SBC Connect, giving you the ability to initiate meeting requests and send messages, not just receive them, and schedule meetings at the SBC Connect Lounge. When you’re trying to get in front of the right people, that’s a meaningful difference.
Find out more and secure your Networking Pass here.
Business Pass: For The Strategist
Price: $549
Most people come to events to either learn or connect. But the truth is, those two things work best together.
The sessions give you context for your conversations. The conversations give you a reason to act on what you heard in the sessions. The Business Pass brings both together, combining the best features of the Conference Pass with the Networking Pass.
With this pass, you’ll get access to the entire ‘SBC Knowledge Vault’ (conference stages, tracks, and sessions) and ‘SBC Connections’ (The Hive, The Exchange, The Briefings, and The Walk Around), plus advanced SBC Connect.
It’s the most complete daytime experience SBC Summit Americas has to offer. If you want to walk away with both new insight and new relationships, this is your pass.
Find out more and secure your Business Pass here.
VIP Event Pass: For the All-Rounder
Price: $799
The VIP Event Pass is straightforward: it’s everything the event has to offer, and we mean everything!
Every conference session. Every networking opportunity, daytime and evening. Full exhibition floor access. Complete access to SBC Connect.
But it also comes with exclusive additions that no other pass includes. Access to the Operator Platinum Lounge, a private, premium meeting space away from the show floor. And complimentary access to the Food Festival, where dozens of food and drink vendors are yours to explore throughout the week, free of charge.
The VIP Event Pass is about premium hospitality from start to finish. Once you’re through the doors, everything is taken care of.
Find out more and secure your VIP Event Pass here.
If you’re an Operator or an Affiliate, you can apply for a VIP Event Pass for free! Operators apply here. Affiliate apply here.
Final Thoughts
SBC Summit Americas is built around a simple recognition: no two attendees show up for the same reason. The right ticket isn’t about what you can do with it, it’s about what it frees you to do.
Whether you’re attending to brush up on your industry knowledge, looking to expand your network, or engage in everything the event has to offer, SBC Summit Americas will have the ticket option to suit your needs.
