Q. What links (almost) world-famous stars of film and television, an Ali G impersonator, WordPress integrations and localisation services? A. All-in Global’s imaginative new marketing video.
While most translation businesses choose a traditional corporate image, the betting and gaming specialists at All-in Global have opted for a very different – and much more eye-catching – approach for its Plug in with All-in marketing campaign.
The company, which counts Betsson, Betway, IGT, Kindred, Pinnacle and Playtech among its customer base, has made an entertaining set of interactive animated videos to promote its user-friendly localisation services.
With a little help from the vocal talents of Ali G impersonator Dani B, the videos feature four very familiar looking and sounding characters: Morgan Freewoman, Charlotta Johansson, Eric Smartman and Daniel Attenthorough.
The quirky animated characters act as unusual guides to four straightforward ways All-in Global’s igaming customers can arrange for their content to be localised:
- Drag-and-drop – share files for translation with All-in Global and receive the finished work back without any need for emails
- WordPress integration – connect a WordPress back-end to All-in Global’s translation system for simple management of localisation work
- CMS and API integration – integrate almost any website CMS with All-in Global’s translation system
- Phone interpretation – access an interpreter for almost any language on the phone
You can see all four guides, along with an animated version of All-in Global’s Tiago Aprigio, in action by clicking here.
