All-in Global localisation video

All-in Global gets animated about localisation

Q. What links (almost) world-famous stars of film and television, an Ali G impersonator, WordPress integrations and localisation services? A. All-in Global’s imaginative new marketing video. 

While most translation businesses choose a traditional corporate image, the betting and gaming specialists at All-in Global have opted for a very different – and much more eye-catching – approach for its Plug in with All-in marketing campaign. 

The company, which counts Betsson, Betway, IGT, Kindred, Pinnacle and Playtech among its customer base, has made an entertaining set of interactive animated videos to promote its user-friendly localisation services. 

With a little help from the vocal talents of Ali G impersonator Dani B, the videos feature four very familiar looking and sounding characters: Morgan Freewoman, Charlotta Johansson, Eric Smartman and Daniel Attenthorough.

The quirky animated characters act as unusual guides to four straightforward ways All-in Global’s igaming customers can arrange for their content to be localised: 

  • Drag-and-drop – share files for translation with All-in Global and receive the finished work back without any need for emails
  • WordPress integration – connect a WordPress back-end to All-in Global’s translation system for simple management of localisation work
  • CMS and API integration – integrate almost any website CMS with All-in Global’s translation system
  • Phone interpretation – access an interpreter for almost any language on the phone

You can see all four guides, along with an animated version of All-in Global’s Tiago Aprigio, in action by clicking here

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