BetConstruct: Biggest advice is to become a marketplace of games

With SBC Digital Summit CIS currently underway, we managed to catch up with BetConstruct’s Regional Sales Director, Dmitriy Paliants, during his busy event schedule.

Providing his advice, Paliants claimed that during the pandemic slots, live casino and virtual sports ‘showed great strength’ and expressed his biggest advice is to ‘become a marketplace of games’.

What are you looking forward to at the SBC Digital Summit CIS?

We are excited to take part in the first SBC Digital Summit, dedicated to CIS region as a Platinum sponsor. Our team is looking forward to meeting all top CIS operators, as well as experts at SBC conference.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

As we know, the result of COVID-19 and global lockdown came the closing of betting shops and land-based casinos, as well as decrease of household income. All these factors made a huge influence on operators’ income and GGR. Classical sportsbook operators lost up to 70% of their income, so their only option was product diversification. 

At the same time, slots, live casino and virtual sports showed great growth, so my biggest advice is to become a marketplace of games. This strategy will allow operators to diversify their income sources and stay profitable whatever happens. 

What are you promoting at SBC Digital Summit CIS?

For CIS countries, where sport betting is the most popular kind of entertainment, we will offer our odds feed solution with 120 kind of sports, sportsbook solution for land based and web operations, as well as live scout data for top operators, who is interested in delivery of high quality products to their players.

Also, we will promote our virtual and fantasy sports solutions to help operators diversify their product offering.

What industry innovation will capture the most attention in 2020?

AI and risk management tools for sportsbook operators are the most important innovations because they cause a huge effect on operators’ income and player satisfaction. Also, huge industry impact caused marketing activities of B2B providers, targeted to players. 

It’s a trend for B2B companies to promote their services among players, using operators’ promotional tools and social channels.

I need to mention the growing interest in VR casinos, demand for such games will form very fast in the upcoming years.

Which operator has impressed you the most in 2020?

VBet with their huge product offering. They have successfully integrated our complete Live Casino portfolio with 10+ games, all new promotional tools for the gaming products and Fashion TV gaming assortment. As for sports betting, VBet saw a rather increased demand in Esports, which became almost an overnight success in the industry amidst the lack of traditional sports.

What partnership has stood out in the past 12 months?

We signed lots of new agreements with operators and suppliers. While it’ll be hard to name all of them, among the latest are the extended cooperation with EveryMatrix and our new partner operators and BarrièreBet. 

On the product development side, we’ve worked on our live casino introducing more international games, virtual exhibition platform PandaMR and lots of other products which are already quite successful with our operators’ players.

Which parts of the conference agenda have caught your eye?

“Platform for success” is the topic that suits BetConstruct. We, as a platform provider, are proud that operators see in platforms their growth and success.

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