Market delivery and market understanding are two key technology obstacles that face operators when considering international expansion, explained BetConstruct, who believe that end to end solution provides a remedy to these ‘headaches’.
Prior to the company’s appearance at Betting on Sports Europe, which will be sponsored by BetConstruct, the company’s UK Regional Director Elliot Banks disclosed how the firm navigates these hurdles.
SBC – What makes Betting on Sports Europe stand out as an event?
EB – BOSE provides a concentrated list of visitors and speakers which enables learning and advanced project discussions.
SBC – How are you preparing for the upcoming World Cup?
EB – BetConstruct will be continuing to provide resources and tools for our partners to succeed in making the most of a competitive acquisition opportunity.
SBC – What industry innovation will capture the most attention in the next 12 months?
EB – I wouldn’t say one specific innovation is going to take the spotlight, as long as the industry continues to think of the player first and continues to offer gamification the industry will thrive.
SBC – What core challenges do you help solve for your customers/partners?
EB – Market delivery and market understanding – by being an end to end solution we can make access to a market quick and easy and remove the headaches surrounding technology and allow the partners to focus on branding, launch and success.
SBC – What are you hoping to learn from the conference at Betting on Sports Europe?
EB – I look forward to seeing industry colleagues express thoughts and opinions that ultimately shape the future of the market. I like seeing projected issues and how to solve them, emerging markets and best practices.
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ESA Gaming Thomas Smallwood – Marketing Manager
ESA Gaming: Why alternative content is key for targeting specific audiences
Resonating with new and unique audiences is a key challenge to any gaming industry player, and for ESA Gaming tailored content is the ideal method to address this.
Going into detail on the Betting on Sports Europe sponsor company’s EasySwipe product and audience engagement, ESA Gaming’s Marketing Manager Thomas Smallwood explained how operators can leverage curated content.
What makes Betting on Sports Europe stand out as an event?
It is the premier event for the sports betting side of the business and to put our unique content in front of such an audience of industry professionals is very valuable. It enables our games to hit home with the key decision makers and visionaries looking to add revenue and increase loyalty amongst their players.
How are you preparing for the upcoming World Cup?
As well as continuing to develop alternative lightweight games designed for sports bettors, we are launching a suite of Promotional Tools to help operators cross sell at lower cost, to new and existing audiences.
Our EasySwipe games are proven to boost revenue and boost loyalty, without disrupting the sports betting experience – now our Money Drops and Tournaments will make cross-selling even simpler.
What industry innovation will capture the most attention in the next 12 months?
Broadly speaking, I think alternative and curated content is the key and this is why we are developing new games which have the specific audiences in mind, rather than more generic, graphic-intensive slots for example.
However this innovation has to go hand in hand with the tools to enable operators to promote it, therefore an eye for the whole player experience and changing audience tastes are crucial to capturing people’s attention.
What core challenges do you help solve for your customers/partners?
Cross-selling is a big thing that we have greatly simplified. Our games are proven to do so at lower cost as well as helping to increase loyalty and consequently add sports betting revenue. But this is only one aspect – tastes are changing and players from different generations are looking for alternatives.
Our EasySwipe games provide a new vertical – mobile-first games that balance innovation and trusted themes to resonate with new audiences as well as old. Our production pipeline for 2022/23 is packed with new lightweight titles with simple and engaging gameplay from our immensely popular sports-themed Mine Games to a suite of new Crash Games.
Who have you especially enjoyed working with over the past year?
This is a tricky one! We are a relatively small company and the last eighteen months have seen rapid growth. We signed many agreements which has challenged us internally, we are licensed and certified in many major markets and each partner and indeed each market has its own idiosyncrasies.
It would be remiss of me not to turn this question around a bit and say; Our Team. We have faced a huge volume of work, certifying, licensing, growing sustainably, selling our products and implementing healthy working practices and processes.
What core challenges do you help solve for your customers/partners?
Amongst all of this nobody has lost focus on our core values of wanting to offer the best service and create something genuinely different. It has been a pleasure and an honour to be working with the ESA Gaming team!
What are you hoping to learn from the conference at Betting on Sports Europe?I am particularly interested to keep up to speed with how senior sports betting professionals see the sector evolving, and particularly how player acquisition trends will develop in the future, with all the challenges of more highly regulated markets.
