BetConstruct: The industry must diversify its offering

Betting on Sports America – Digital is fast approaching. Ahead of the event, we’ve been sitting down with our sponsors to discuss what they’re most looking forward to.

Anna Shahbazyan, Regional Director at BetConstruct, spoke to us about their plans to promote their sportsbook product, while also meeting with top industry experts to discuss the US market.

What are you looking forward to at the Betting on Sports America – Digital?

Our expectations are always the best and very high in each participation and we know that this year there will be no exception and even more so with the novelty that this year with all the change there will be a great virtual event such as Betting on Sports America.

We are convinced that not only we as a leading company in the North American market have that expectation at the top but also our clients, which means that we always come with many news and innovations to show for each event and this year it is also one of them.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

As we know, the result of COVID-19 and global lockdown came the closing of betting shops and land-based casinos, as well as decrease of household income. All these factors made a huge influence on operators’ income and GGR. Classical sportsbook operators lost up to 70% of their income, so their only option was product diversification.

At the same time, slots, live casino, Social Casino and esports showed great growth, so my biggest advice is to become a marketplace of games. This strategy will allow operators to diversify their income sources and stay profitable whatever happens.

What are you promoting at Betting on Sports America – Digital?

Main Product that will be presented is as always our Sportsbook (online and retail) product , Casino Suit , Live Casino, Social Casino, Fantasy Sports, esport and many services that have been adapted and created especially for the US market.

What industry innovation will capture the most attention in 2020?

AI and risk management tools for Sportsbook operators are the most important innovations because they cause a huge effect on operators’ income and player satisfaction. Also, huge industry impact caused marketing activities of B2B providers, targeted to players.

It’s a trend for B2B companies to promote their services among players, using operators’ promotional tools and social channels.

I need to mention the growing interest in VR casinos, demand for such games will form very fast in the upcoming years.

What partnership has stood out in the past 12 months?

This year, we announced the launch of our Mobile Social Casino System with the Iowa Tribe of Oklahoma.

Through this, we have the opportunity to supply sports wagering to GreySnow Group, an enterprise operated by the Iowa Tribe of Oklahoma, once the proposed legislation amendments gain regulatory approval in the State of Oklahoma, strengthening our position as a key player in the US iGaming industry.

Which parts of the conference agenda have caught your eye?

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