BetGames’ Ian Catchick: Meeting demand at the 2022 World Cup

A key sponsor of Betting on Sports Europe, BetGames predicts that operators will need a strong suite of products to cope with high demand for betting products at this year’s World Cup.

Ahead of the event at Twickenham Stadium, BetGames’ Chief Product and Business Development Officer, Ian Catchick, explained how the firm plans to meet this demand. 

What makes Betting on Sports Europe stand out as an event?

BOSE is one of the premium events in the sports betting calendar. One of the things that excites the BetGames team is exploring ways in which the industry enriches sports products to match the changing needs of time-poor consumers. We see sports as one of the world’s most entertaining products, and feel that there is an opportunity for more high-quality sports content to be available in the sector.

How are you preparing for the upcoming World Cup?

It’s one of the biggest sporting events on the planet, and we certainly see a lot of players engaging with our products during a period of high demand. Today, sports bettors have more demands on their time and BetGames delivers simple-to-understand, high-quality live games that are perfectly matched for short bursts of betting entertainment. Operators can provide these to their players and truly aid their betting entertainment experience.

What industry innovation will capture the most attention in the next 12 months?

I believe that, without doubt, you need high-quality live content as a core component of a betting product if you want to meet modern sports bettors’ needs and expectations.

BetGames has been investing heavily in our product and technology stack, with a consistent and relentless focus on delivering such high-quality content. Through these investments in product and technology, we’ve been keen to more closely align our products with the sports industry – and in doing so, reinvent the live entertainment experience. At BOSE this year, you will see exactly how we are doing that.

What core challenges do you help solve for your customers/partners?

Firstly, we deliver an excellent opportunity for them to express their unique selling points to their audience. We are experts in providing live entertainment to our customers and partners, with a portfolio of games that are immediately simple to understand. These are always presented in a high-quality format to suit the needs of sports bettors.

Our partners want to provide different content and a variety of experiences to their players, and we have a part to play in that by offering regular, exciting, engaging live entertainment content with a simple betting interface. Plus, we offer world-class broadcast capabilities that allow players to relax and enjoy our games without having to think too much about game mechanics.

Who have you especially enjoyed working with over the past year?

We have a large portfolio of experienced and knowledgeable partners from Tier 1 down, and our product is available on over 1,800 websites and a vast estate of retail premises across the globe. For that reason, it is actually very difficult to point to specific partners – each are unique, and each provides us with strong partnership experiences.

We have some partners who have specific needs for exclusive and bespoke content, and we are placing a great emphasis right now on delivering high-quality live entertainment content across casino and sports verticals, which you will hear more about very soon. We have a ground-breaking development that we’ll soon share.

The thing we enjoy doing the most is developing, launching and optimising quality content and products for our partners in different territories around the world. We are really expert at understanding their needs and then creating solutions to meet those needs.

What are you hoping to learn from the conference at Betting on Sports Europe?

We thrive on innovation, and the main hope that I have for BOSE is to see how the industry is continuing to evolve at pace, and then discovering the areas in which we can help operators and their players by delivering an even greater live entertainment experience for them in the future.

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