Crystal Content Offers Content Strategies for Affiliates at this year’s AI Bootcamp

Crystal Content is sponsoring Affiliate Insider Bootcamp, the first edition of the exclusive sports betting affiliate bootcamp conference at Stamford Bridge, the home of Chelsea FC.

Ahead of the 21st March event, we spoke to the company’s CEO Sharon McFarlane,  about what she is looking forward to at #AIBootcamp2018 this year.

Q: What are you looking forward to at Affiliate Insider’s Bootcamp?

A: I’m most looking forward to getting involved with other sponsors and speakers. Looking at the schedule, there’s a lot of talent on offer and it will be sure to be a very educational event. With all sorts of specialists there, sharing knowledge and experience, there’s a lot to be learned on the day.

Having attended another event : AffiliateFEST organised by Lee-Ann in 2017, I found it to be full of valuable content and I’m looking forward to having the same experience at the Affiliate Insider Bootcamp this year.

Q: What are your key offers being promoted at this event?

A: At the bootcamp, we’re focusing on our content writing services, as we believe this is one of the most important ways for affiliates to market themselves. This also goes hand in hand with UX, which allows your user to more freely move around your site and actually take in the content that you have created.

We’ve got a long tenure within the iGaming space and we can offer affiliates marketing solutions that work within the industry. We’re offering top quality marketing with an experienced team that manage some great brands.

Q: What digital innovation will capture the most attention in the affiliate space in 2018?

A: There’s a lot of hype around UX, as it relates to site speed, layout and basically everything else that could convince your site visitor to convert. Instead of treating content and UX as two separate ideas, we’ll see brands that focus on both do even better in 2018.

On behalf of our clients, we’ve been experimenting with augmented reality – which will definitely come to the fore this year too. We’re trying out more and more new things, but also covering the basics too, which makes for a cohesive marketing campaign. Trends over the year will come and go, some of which will help smaller affiliates get noticed, but covering bases with high quality content and impeccable UX will continue to be relevant.

Q: How does your service differentiate from other agencies? What’s your key USPs?

A: We place a lot of emphasis on having a team of in house writers and account leads. This is important to us as we don’t want to farm out to freelance writers and social media posters, as this can cause delays and dips in quality for our clients. We’re happy to employ a diverse range of staff members that can respond to our clients’ requests quickly and deliver marketing that’s up to our high standards.

Q: What’s the one thing you’d like affiliates to know about you, your team, your service?

A: For us, customers are at the heart of our business. We give our clients a level of service that we think is the best out there and we always make sure they’re happy with our work.

We prioritise our clients and give them an experience that’s reliable every time they come to us. Their dedicated account manager takes care of them and their requirements, building a solid working relationship.

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