Answering the frequently asked questions about how AdVantage will transform the Racing Experience

SBC speaks exclusively with PA Betting Servicesโ€™ Business Development Executive, Danny Speck, about AdVantage, their newest product that is poised to transform the racing experience, and the frequent questions posed from clients.

What exactly is AdVantage?

We wanted to make it easy for operators to unlock the expansive wagering opportunities that collectively racing can offer, while simultaneously removing various obstacles of knowledge, technology and risk along the way.

AdVantage is a full stack, hosted turn-key solution for wagering operators of all sizes. Out of the box we can offer pre-race early prices, traditional win, place & derivative markets for more than 250,000
races per year spanning thoroughbred, harness and greyhound racing.

AdVantage simply brings the best of PA Betting Services data, content alongside the BetMakers quality wagering technology together into a single easy to integrate embed solution.

If youโ€™ve been wondering how to launch racing or have a racebook but lack access to the expertise or tech required to scale your racing business, AdVantage is for you.

In summary then AdVantage is a fully hosted racebook, able to slot into existing platforms on the web?

Through AdVantage we offer operators a fully hosted, customisable front end that will fit seamlessly into existing sportsbook architecture to look and feel like an organic part of the platform. The customer facing front-end features low-latency live streaming, fixed odds and pari-mutuel wagering options alongside our best-in-class tipping, racing editorial, statistics and visualisations that are designed to increase bet conversion. We integrate with existing wallet solutions in the same way as a casino game supplier, in as little as 8-weeks.

On the back end, trading, risk and customer support is managed around the clock by our expert racing teams based in the UK & Australia.

For those looking for a deeper integration, all front-end functionality is also available via an API.

What are the challenges for operators looking to launch or scale their racing product and how exactly does AdVantage simplify the process?

Racing requires specialised understanding and knowledge of the subject; fees can be expensive, and the abstract rules of racing usually donโ€™t follow any other sport meaning technical integration is often a large commitment. The sport also attracts sharp bettors that can further squeeze operator margins.

Through our years working at the heart of global racing, we were able to work with partners to consolidate racing pre-race, fixed odds and live streaming content in one platform. To this we added our own bet engaging visualisations plus immersive stats and expert tipping from our exclusive
partner Timeform, to deliver an off the shelf end-to-end, best in class racing MTS capable of accommodating the technical nuances of the sport.

What specific global coverage does AdVantage offer to its customers?

AdVantage offers unbeatable global coverage spanning six continents and covering all premium thoroughbred, harness and greyhounds racing meetings worldwide. With access to almost 5,000 races weekly, ensuring a diverse portfolio of content from the UK, US, Australia, Japan and France,
enables us to tailor to regional preferences enabling operators put content that meets specific market demands first.

Is AdVantage tailored exclusively for established operators and iGaming platforms, or does it also support newcomers?

AdVantage is the ultimate equaliser across all levels of experience in the industry. Whether you’re an established operator, iGaming platform, or a newcomer, our platform has something valuable to offer.

AdVantage provides new entrants with the tools to compete with seasoned operators whilst also mitigating the risks inherited in racing trading. Simultaneously, established operators can benefit from expanded content offerings, leveraging AdVantage to redistribute trading resource, fuelling
additional growth elsewhere.

With a fully outsourced risk and trading solution and a customisable racebook featuring up to 5,000 races per week, AdVantage gives the confidence that you have the competitive edge you need to succeed with racing.

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