Digital Chain: There should be no rush to make ‘intuitive’ decisions

There’s only six days to go until CasinoBeats Malta Digital takes place, and our sponsors have been giving us some insight into their plans for the event.

Oleg Profatylo, Chief Strategy Officer at Digital Chain, told SBC that CasinoBeats Malta Digital will offer a dynamic networking opportunity for Digital Chain, and that they plan to present and attract new partners to their global Affiliate Program.

What are you looking forward to at CasinoBeats Malta Digital 2020?

I am pretty excited about another online experience, which is this year’s quite fresh and engaging feature. It really brightens up the community, showing its members in circumstances far from normal yet still lively participating in all the activities and driving the industry forward with the same passion and enthusiasm.

And, of course, there’s traditionally a lot of valuable networking time at CasinoBeats Malta, which may be even more dynamic in the digital environment.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

First of all, there should be no rush to make ‘intuitive’ decisions — the cost of mistakes is too high in times of crisis, which we all experience now. Balance out the data-based approach and speed of the decision making, it’s one of the most important keys to success now.

Second. diversification of business profile might be a good thought. Adding new adjacent verticals to the list would get you new sources of revenue, connected with the core of your business, and make the whole infrastructure more stable, resilient.

What are you promoting at CasinoBeats Malta Digital?

As a full services marketing agency with deep expertise in niche categories, Digital Chain is to promote primarily its services that help us to meet different challenges with high speed and efficiency. We would also like to present and attract new partners to our global Affiliate Program, which can be a great asset to any operator out there.

What industry innovation will capture the most attention in 2020?

Generally speaking, not much has changed – personalization of user experience is still the most important path for all tech innovations. Yet, as the year progresses, we can see that innovations stepped aside, highlighting flawless online experience as the most important and valuable feature. Right now it is most important to use all resources and technology to ensure stability and flexibility of the product itself.

Which operator has impressed you the most in 2020?

In the light of what I said earlier, I’d name our key partner — Parimatch. In times of current crisis, the company continues and enforces its strong focus on technological development, making sure that its clients have even better service despite the situation in the world. Smart strategy and precise allocation of resources are the things that now make Parimatch truly stand out among the competition.

What partnership has stood out in the past 12 months?

We look closely at the esports category, as it activated hugely since the beginning of lockdown. There are many interesting and promising new cooperations. I’d like to mention, again in the light of timely activities, Parimatch’ continuation and expansion of work in this area – in particular, the start of Dota 2 Parimatch League.

Speaking about global activities, there’s an intriguing trend of big mergers – may be a sign of a new, after-quarantine market image.

Which parts of the conference agenda have caught your eye?

The agenda is packed with interesting, practical, relevant topics, so it’s quite difficult to name only a few. I’d highlight the reputation management for the iGaming sector as a hot topic in the context of legalization processes on different markets.

On many of them, betting and gambling have pretty damaged reputations, and that’s something to work with – I am looking forward to seeing how our expertise in this field intermingles with other experts’ opinions and experiences.

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