Digitonic is sponsoring Betting on Sports 2018, the 3rd edition of the largest international sports and betting trade conference at Olympia London.
Ahead of the 18-21 September event, we asked CEO Grant Fraser to disclose some of the firm’s plans for #boscon2018 and to pick out the sporting event he would most like to attend.
SBC: What are you looking forward to at Betting on Sports?
GF: Meeting up with clients and prospects that we can now call friends having worked in the industry for over 10 years. As Digitonic are sponsoring the innovation track, I am particularly keen on hearing from the great lineup of highly engaged speakers and hopefully identify new pioneering marketing tech that can be used to help fuel growth.
SBC: What are you promoting at Betting on Sports?
GF: Digitonic are at the forefront of mobile marketing. We’ve been recently able to trademark the term SMART MOBILE MARKETING due to our commitment to helping brands acquire and retain new depositing players via the very best in mobile messaging.
We will be promoting our mDoc messaging platform that allows brands to significantly outperform their current email communications and the results achieved with SMS by adopting a new form of mobile messaging. Our new Yapper Facebook Messenger platform will also show betting brands what can be achieved by communicating to customers and prospects within the Messenger inbox.
Finally, messenger is complemented nicely by our new AdNews technology that is helping brands acquire maximum brand exposure, cut through the noise and generate a vast amount of clicks that turn in to high depositing players.
It’s going to be a busy event for the Digitonic team.
SBC: Which sports betting company has impressed you the most in 2018?
GF: Betway – I have been impressed with the way that the company embraces marketing technology in order to gain a competitive advantage over the competition.
SBC: What sports betting partnership has stood out in the past 12 months?
GF: Mr Green were early adopters of Facebook Messenger from a conversational marketing perspective. Not many betting brands are fully exploiting the power of the Messenger inbox from a customer communication perspective. They were one of the first brands I could see that was focussed on Cost Per Conversation (CPC) and not just traditional Cost Per Click (CPC). The work they undertook with Celtic FC from a messenger perspective was very strong.
Special mention should also be given to Marathonbet. Their sponsorship of Hibernian FC has been incredible from a marketing perspective. They have worked closely with the club to engage with the fans and have generated 1000s of new depositing players.
SBC: If you could attend one sporting event, what would it be?
GF: As a huge football, golf, tennis and US sports fan I am finding this question incredibly difficult to answer. However, I would like to take my wife and kids back to Fenway Park in Boston but this time to watch the Red Sox play against the New York Yankees.