Don Best Sports is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to the company’s VP of Business Development Meir Moses about what he is looking forward to at #boscon2017, his perfect sporting event, and how sports and betting can work better together.
SBC: What are you looking forward to at Betting on Sports?
MM: BOS represents possibly the highest concentration of top sportsbetting executives in the industry – I really cannot think of a comparable event at this level. As a result – as has been my experience in previous years – the quality of networking opportunities in conjunction with high-impact presentations and panels, make this a must-attend benchmark get together. I am very much excited to see the ongoing growth of BOS across the board but also to be able to interact with and meet new and old friends in London.
SBC: What are you promoting at Betting on Sports?
MM: Don Best Sports has been in the business of sports data for over 20 years. Subsequently, we are known globally as the ‘go to’ company when it comes to North American odds and pricing services. The last four years have seen massive growth for the company in developing and deploying our proprietary pre-match and in-play pricing services for all main American professional sports to leading global partners.
2017 has also seen Don Best Sports become the largest provider of American College odds in the industry, specifically College Football and Basketball, alongside complete roll-outs for WNBA, NBA Summer League and interestingly CFL. Any Operator for whom American Sports margin and revenue growth is critical should have a conversation with us.
SBC: Where can betting work together more closely with sport?
MM: There is a lot to be done in the field of working with key sports leagues to provide a reliable and best-of-breed service to our Operator partners. Access to video streams, low latency data for events (for example for College Sports) are still essentially elusive. The potential upside for prospective partners is not only an ability to further grow and monetise their brand and product – but also to advance the integrity of their respective sports.
I think it would benefit the whole industry if data and other media rights were not necessarily concentrated or exclusive to a few rights-holders and that these were spread across multiple stakeholders – as it does affect the ability for Operators across the board to grow margin.
SBC: What sports betting partnership has stood out in the past 12 months?
MM: Without a doubt, the Betradar NBA deal (and other affiliated sports deals) has stood out tremendously in the industry – and is interesting from a North American perspective. It will allow them to leverage serious innovations in (predictive) data analysis and apply them across the board in the creation of new and innovative products – not just purely betting related. They are now positioned as not just a leading odds provider – but as a global, interactive multi-media powerhouse in the sports industry.
SBC: Describe your perfect sporting event
MM: I’m a very old school kind of guy. For me the perfect event would be to transport me back to 1990 and to find myself standing on the withered terraces of my favourite football club and to experience the sights and sounds that I can still remember. Going to see football was a very tactile, physical experience – and that left an incredible impression on not just myself – but tens of millions of people who experienced something that will never come back. Those sights and sounds were utterly incredible.
