InCrowd is sponsoring Betting on Sports 2018, the 3rd edition of the largest international sports and betting trade conference at Olympia London.
Ahead of the 18-21 September event, we asked John O’Connor, the company’s head of business development and sports betting, to disclose InCrowd’s promotion plans for #boscon2018, nominate one sports betting partnership that has stood out in the last 12 months, and pick out the sporting event he would most like to attend.
SBC: What are you looking forward to at Betting on Sports?
JOC: The Betting on Sports show last year was a networking highlight and I am very much looking forward to more of the same. There is a great concentration of senior executives and that for me is the key USP of the show.
SBC: What are you promoting at Betting on Sports?
JOC: This time last year, InCrowd had the objective of working betting into the transactional mix for the rights holders we were developing mobile solutions for but no live case studies. Now, we have legitimate examples of working with broadcast and sports brands to deliver engagement scenarios.
SBC: Which sports betting operator has impressed you the most in 2018?
JOC: Sky Bet has taken the hill with their commitment to responsible gambling – demonstrating market and brand leadership which, in my opinion, will deliver long term benefits for the company if the focus is maintained.
SBC: What sports betting partnership has stood out in the past 12 months?
JOC: It may not have grabbed the headlines, but I think SportPesa did some really good innovative activations with their Everton sponsorship, but I am a bit of a sucker for strong content focused promotions.
SBC: If you could attend one sporting event, what would it be?
JOC: Not confirmed but odds on it will happen next year – Anthony Joshua versus Tyson Fury will be the biggest sporting event staged in the UK for twenty years. That would be my golden ticket.
