Inside the SBC Summit Americas Conference Agenda: Key Topics To Watch (Part Two)

Inside the SBC Summit Americas Conference Agenda: Key Topics To Watch (Part Two)

SBC Summit Americas debuts this May, uniting 10,000 industry professionals from North and Latin America.

One of its standout features is the educational program, spanning eight tracks and featuring 250+ expert speakers on trends and strategies in sports betting, iGaming, technology, affiliation, payments, and regulation.

This blog highlights the key panels to watch, exploring trends shaping the Americas and addressing the industry’s biggest challenges.

Click here for part one of the series.

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iGaming in the States: GAME-Changing Strategies

Currently legal in just seven states, iGaming’s progress in the United States has been slow.

However, in recent years, shifting attitudes have begun to emerge, offering renewed optimism for the vertical’s future growth.

In states where iGaming has been legalized, its value is proving to be undeniable.Β 

Michigan, for example, set a record in October 2024 with $220.7 million in iGaming revenue, while New Jersey followed closely with $213.6 million, solidifying online casinos as a dominant vertical in these markets.

These figures not only underscore iGaming’s significant potential in the U.S. but also provide a compelling case study and blueprint for neighboring states to follow.

iGaming in the States: Key Takeaways

For brands eager to gain insights into the U.S. iGaming landscape, the dedicated iGaming track will tackle questions such as:

  • What are some of the strategies I can implement to enhance player loyalty on my site?Β 
  • What are the key regulatory considerations brands must navigate when implementing a sweepstake betting model?
  • How can I implement a successful omnichannel experience that drives engagement while ensuring a seamless transition across channels?

iGaming in the States: Notable PanelsΒ 

  • CRM Strategies: Harnessing Gamification and AI to Drive Loyalty: This panel will dive into how operators can harness innovative tools and gamification features to convert casual bettors into high-value, loyal customers. By doing so, operators can drive growth, enhance player retention, and strengthen their brand reputation in an increasingly competitive market.
  • Pivoting to Sweeps: For brands operating in unregulated iGaming markets, sweepstake betting provides a unique and captivating alternative. This panel will explore the success of sweepstake betting in the U.S., the rise of sweepstake sportsbooks, and whether this model is the key to growth in the online sector.Β 
  • iGaming Leaders Panel: Omnichannel Strategy For Enhanced Customer Experience: This panel will delve into the best strategies for achieving seamless, omnichannel experiences, highlighting cutting-edge technologies, lessons land-based casinos can take from iGaming platforms, and the power of real-time data synchronization.Β 

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Tribal Symposium: An Influential Cornerstone of the North American region

With over 500 tribal facilities operating across 29 states, tribal gaming remains an essential and influential cornerstone of the North American region.Β 

In 2023, Tribal gaming generated a record-breaking $41.9 billion in gross gaming revenue (GGR) – marking a 2.4% increase from the previous year and highlighting its continued appeal.

Beyond revenue, tribal gaming facilities are vital to local economies, funding essential services like healthcare, education, and infrastructure development for Native communities, whilst providing significant employment opportunities and supporting over 684,000 jobs nationwide.

Tribal Symposium: Key Takeaways

SBC Summit Americas will bring together influential leaders from leading tribes to aid delegates in answering key questions such as:Β 

  • What strategies can commercial operators adopt to build strong, mutually beneficial partnerships with tribal nations?Β 
  • What advantages does the Hub-and-Spoke model offer for tribal gaming operations compared to other business models?
  • What strategies can tribal facilities implement to capitalize on the surge in visitors from global sporting events?

Tribal Symposium: Notable Panels

  • The Impact of Gaming For Indigenous Populations: This panel will examine how a deep understanding of the tribal gaming landscapeβ€”particularly the unique regulations and cultural prioritiesβ€”can pave the way for mutually beneficial partnerships across the industry.Β 
  • Tribal Leaders Panel: USA Welcomes the World: With the 2026 World Cup and 2028 Olympics on the horizon, tribal gaming establishments have a unique opportunity to attract and engage new players from around the globe. This panel will explore how to make the most of this influx, from creating tailored experiences to building long-term loyalty.
  • Tribal Partnerships – Hub-and-Spoke: Tribal gaming has mastered the Hub-and-Spoke model, a proven approach to driving growth and economic impact. This panel will explore how major casinos (hubs) generate revenue and traffic that benefit smaller affiliated venues (spokes), creating a network that enhances market reach and resource sharing.

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LatAm Stage: Understanding The Nuances of Latin America

The surge in mobile penetration across Latin America, combined with increasing market legalization and regulation of online platforms, has fueled rapid growth in Latin America.

While the Brazilian marketβ€”which recorded 10.95 billion visits to betting sites in 2024β€”has captured much of the spotlight, other markets such as Mexico and Colombia are also thriving.

Colombia, the first Latin American market to regulate iGaming, is projected to generate an impressive US$1.29bn in iGaming revenue in 2024. Meanwhile, sports betting across the region continues to expand, boasting a remarkable 8.3 million active bettors.

However, growth alone does not guarantee success. For brands to truly thrive in these markets, they must develop a deep understanding of local market dynamics, including player behaviors, regulatory requirements, and technological frameworks.Β 

LatAm Stage: Key Takeaways

The LatAm educational track will aid delegates in answering questions such as:Β 

  • What are the key factors to establishing a successful partnership between a gambling company and a sports organization?
  • Beyond Brazil, which other emerging or key markets in Latin America are showing significant growth potential?
  • What proactive strategies can the industry adopt to effectively prepare for the legalization and regulation of land-based casinos in Brazil?Β 

LatAm Stage: Notable Panels

  • Enhancing Your LATAM Presence Through the Perfect Partnership: This panel explores the importance of operator partnerships, highlighting the key elements that make these collaborations successful, uncovering common pitfalls to avoid, and sharing standout success storiesΒ 
  • All Eyes on the Andes: What’s Next?: The Andean region, home to exciting markets like Colombia, Peru, Chile, and Ecuador, is quickly becoming a hotspot for growth in Latin America. This session will dive into how brands can tap into the potential of these markets, while also exploring how these markets can learn from Colombia’s success.
  • Brazil’s Land-Based Casino Debate: What’s at Stake?: This panel will explore the potential impact of Brazil’s decision to legalize and regulate land-based casinos, examining the economic opportunities, operational challenges, and the anticipated regulatory framework.Β 

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Affiliate Leaders Summit: Providing The Tools for Success

While the paths to market regulation have differed significantly between North America and Latin America, affiliate marketers encounter many of the same core challenges across both regions.

Beyond mastering traditional tools, affiliates must also navigate complex and often fragmented regulatory landscapes that define these “patchwork” markets. Success also hinges on a deep understanding of regional nuances, including player preferences, marketing approaches, and popular game formats, which can vary significantly between markets.

To thrive, affiliates must combine their foundational expertise with localized knowledge, adapting their strategies to align with the unique demands, cultural trends, and growth opportunities that each region presents.

Affiliate Leaders Summit: Key Takeaways

Bringing together leading affiliate experts from both the North and Latin American markets, the dedicated conference program will seek to answer questions such as:Β 

  • How can emerging technologies be leveraged to enhance SEO?
  • What are the biggest traffic acquisition challenges in LATAM, and how can companies avoid them?
  • How can brands adapt their messaging to resonate with local audiences without losing their core identity?

Affiliate Leaders Summit: Notable PanelsΒ 

  • SEO for Affiliates – The New Bag of Tricks: Affiliates have more tools and strategies at their fingertips than ever before, but knowing which ones to use and when can be tricky. This session will explore the key strategies to enhance affiliate visibility, how the latest technologies can supercharge SEO, and get a sneak peek into the future of affiliate tools.Β 
  • Attracting Players: Strategies for Driving Traffic Acquisition in LatAm: This session will deliver the latest strategies for boosting player acquisition, covering the dos and don’ts of selecting the right automation software and leveraging existing customer data to craft impactful, results-driven marketing campaigns.
  • LATAM Affiliates Panel: Building and Protecting Your Brand Identity in LATAM: Appealing to a regional audience while staying true to your core brand values is crucial for success in Latin America. This panel will equip you with the tools to effectively tailor marketing campaigns to diverse target audiences, providing insights into personalizing content and crafting authentic messages.Β 

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Final Thoughts:Β 

Covering essential topics such as iGaming, affiliation, and tribal gaming, the SBC Summit Americas’ educational program is designed to equip attendees with strategic insights, regional trends, and emerging technologies critical for success.

Featuring region-specific tracks focused on Latin America and U.S. iGaming, delegates will gain a deep understanding of the unique dynamics and nuances shaping these key markets, enabling them to drive growth and innovation effectively.

With an impressive lineup of expert speakers, real-world case studies, and actionable takeaways, SBC Summit Americas is a must-attend event for anyone looking to thrive in the rapidly evolving gaming and betting industry across the Americas.

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