At the beginning of the year, we announced that the newly rebranded SBC Summit Malta would expand its educational programme, providing a stronger focus on key industry verticals such as sports betting, payments, and regulation.
This enhanced educational approach was designed to better equip European delegates to address the challenges and opportunities across the broader sports betting and iGaming landscape. As part of this effort, SBC also reimagined its approach to workshops.
Originally introduced at CasinoBeats Summit 2023, these industry workshops were created to provide delegates with a more hands-on, interactive learning experience. Led by experts in their respective fields, the sessions offered delegates the chance to collaborate with like-minded professionals, explore shared challenges, and work towards real solutions that enhance brand performance.
With 17 specialised workshops on offer, SBC Summit Malta is delivering its most comprehensive programme yet—expanding into key areas like HR, player protection, and affiliation. To help you navigate the agenda, we’ve grouped the sessions into five core focus areas, highlighting the key takeaways and essential logistics for each workshop.
Leadership, Talent & Culture
Strong leadership, exceptional talent, and a healthy workplace culture are fundamental pillars of any successful operation.
To help brands optimise their internal strategies, SBC Summit Malta will host workshops focused on enhancing employee relations, empowering talent, and developing effective communication and speaking skills.
HR Trends 2025: Ensuring Wellbeing, AI Integration, and Retention in a Changing Workforce
🕒 Time: 11:00 – 12:00 | 📅 Date: Wednesday, 11th June |📍Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- How can companies balance AI integration with employee well-being?
- What emerging HR trends are redefining employee engagement and retention strategies?
- What practical steps can businesses take to create a future-ready workforce while fostering a positive, people-first culture?
Mastering Employee Relations: Navigating Rights, Corporate Lingo, and Challenging Workplace Situations
🕒 Time: 12:00 – 13:00 | 📅 Date: Wednesday, 11th June |📍Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- What strategies can businesses adopt to handle workplace challenges more effectively?
- What communication techniques can help you communicate in corporate terms while remaining authentic?
- How do you resolve sensitive workplace situations while preserving relationships and team morale?
What Does Empowerment Truly Look Like? The dos and the don’ts
🕒 Time: 11:00 – 12:00| 📅 Date: Thursday, 12th June |📍Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- How can the industry use past examples, both positive and negative, of empowerment to better support employees? Share your personal experience anonymously here.
- What steps can businesses take to build more empathetic, inclusive and supportive work environments?
- What are some of the key strategies for avoiding negative workplace environments?
Confident Communication – Speak, Present & Create Video Like a Pro
🕒 Time: 15:00 – 16:00 | 📅 Date: Thursday, 12th June |📍Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- How can you develop a confident, authoritative speaking style for both live and recorded settings?
- What are the key dos and don’ts when handling media interviews and public relations opportunities?
- How do you set the stage—visually and physically—to maximise your presence and credibility on video or in person?
Secure your place at any of the above workshops here.
Responsible Gaming & Player Protection
With Europe’s patchwork of regulations and diverse game offerings, staying on top of the latest trends in problem gambling is essential for brands aiming to remain compliant while prioritising player safety.
At SBC Summit Malta, a series of workshops will focus on responsible gambling and player safeguarding, covering key topics such as tackling bonus abuse, elevating customer service standards, and learning from historical responsible gambling cases.
Responsible Gaming Learning from the Past: Historical Cases Shaping Responsible Gaming Practices
🕒 Time: 12:00 – 13:00 | 📅 Date: Wednesday, 11th June |📍Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What can we learn from past responsible gaming failures, and how could they have been handled differently?
- How have key historical cases influenced current legal frameworks and player protection strategies?
- In what ways do these cases continue to shape the industry’s approach to accountability and sustainable operations?
Combatting Bonus Abuse: Strategies for Awareness, Planning, and Managing Promotions Effectively
🕒 Time: 11:00 – 12:00 | 📅 Date: Thursday, 12th June |📍Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What are the hidden risks and financial impacts of undetected bonus abuse?
- How can better cross-team communication help identify and address promotional vulnerabilities?
- What strategies can be implemented to safeguard promotions while maintaining fair and engaging player experiences?
Customer Service in Gaming: Challenges and Opportunities in Identifying Problem Gamblers
🕒 Time: 12:00 – 12:45 | 📅 Date: Thursday, 12th June|📍Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What are the biggest challenges currently facing customer service teams in the betting and gaming industry?
- How can real-time customer interactions help identify and address early signs of problem gambling?
- What proven strategies can elevate customer service and deliver exceptional player support?
Secure your place at any of the above workshops here.
Marketing, Player Engagement & Product Knowledge
Understanding player behaviour is a cornerstone of success in the betting and gaming industry. It empowers you to market more effectively, boost engagement, and retain valuable players—ultimately giving you a competitive edge.
At the upcoming SBC Summit Malta, player-focused strategy will take centre stage, with a number of dedicated workshops exploring how to attract, understand, and retain your audience. Topics will include VIP acquisition, the psychology behind player preferences, AI-powered CRM tactics, and even how to build an audience through podcasting.
VIP Acquisition, Retention, and Growth: Strategies to Navigate Regulations and Drive Marketing Success
🕒 Time: 11:00 – 12:00 | 📅 Date: Wednesday, 11th June |📍 Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What are the most effective strategies for acquiring, retaining, and growing VIP player audiences?
- How can operators balance regulatory pressures with evolving market trends and marketing demands?
- What innovative approaches can drive VIP engagement while staying compliant and boosting ROI?
Masterclass Marketing: Knowing Your Customer by Understanding the Psychology Behind Our Product
🕒 Time: 15:00 – 17:00 | 📅 Date: Thursday, 12th June |📍 Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What psychological and behavioural factors influence players to specific casino games?
- How can understanding player motivations (or disinterest) help shape your product mix and marketing approach?
- What strategies can operators use to deliver more personalised and profitable gaming experiences based on player preferences?
AI & CRM – Are You Really Using It to Your Full Advantage?
🕒 Time: 14:00 – 15:00 | 📅 Date: Thursday, 12th June |📍 Location: Workshop Room One
Key Questions This Workshop Will Answer:
- How can leveraging AI aid in enhancing player engagement, optimising marketing campaigns and automating retention strategies?
- In what ways can harnessing AI boost operational efficiency and maximise revenue?
- What are the most effective ways to enhance CRM performance and customer engagement using AI-driven insights?
The Power of Podcasting – Find Your Niche, Handle the Critics & Grow Your Audience
🕒 Time: 14:00 – 15:00 | 📅 Date: Thursday, 12th June |📍 Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- How can podcasting be used to position your expertise and expand your audience in a meaningful way?
- What strategies help refine your niche and create content that builds trust, credibility, and engagement?
- How do you handle feedback, criticism, and the emotional challenges of putting your voice and brand into the world?
Secure your place at any of the above workshops here.
Technology & Innovation
Technology is one of the biggest driving forces for innovation and evolution in the industry, providing new and unique ways to construct games, consume content and streamline internal processes.
The upcoming SBC Summit Malta will feature several technology-focused interactive workshops, exploring how AI can improve business operations and elevate customer service, how technology can be leveraged to combat common industry struggles and the latest technology shaping the industry.
Mastermind Session: Technology Challenges & Innovations
🕒 Time: 110:00 – 11:00 | 📅 Date: Thursday, 12th June |📍Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What are the latest innovations in technology impacting the industry?
- How can companies leverage technology to solve complex problems while scaling operations and driving innovation?
- What innovative strategies and solutions are helping businesses stay secure, efficient, and competitive in a rapidly evolving tech landscape?
AI and Automation: Streamline Operations, Improve Efficiency, Elevate Customer Experiences
🕒 Time: 12:00 – 13:00 | 📅 Date: Thursday, 12th June |📍Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- How can AI and automation be leveraged to drive both operational efficiency and enhanced customer experiences?
- What innovative ideas emerge when we apply creative frameworks—like the Disney Method—to tech-driven transformation?
- How can businesses turn bold, imaginative concepts into practical, real-world strategies using AI?
Why Betting on Esports Isn’t Dead. It’s Just Beginning
🕒 Time: 15:00 – 16:00 | 📅 Date: Wednesday, 11th June |📍Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What makes esports betting uniquely appealing compared to traditional sports betting?
- What challenges—such as player integrity and lower salaries—need to be addressed for esports betting to thrive?
- How is the future of esports betting evolving, and what opportunities does it present for operators and audiences alike?
Secure your place at any of the above workshops here.
Brand-Building & Business Growth
The journey to business success can take many paths—but strong branding and effective growth strategies are essential milestones for all.
To help delegates stay ahead, SBC Summit Malta will feature dedicated workshops focused on launching and running a successful gaming business, preparing businesses for investment or acquisition, and building a strong, reputable brand identity that stands out in a competitive market.
How to Launch & Run a Successful Betting or Gaming Operation
🕒 Time: 14:00 – 15:00 | 📅 Date: Wednesday, 11th June |📍Location: Workshop Room One
Key Questions This Workshop Will Answer:
- What are the essential steps and considerations for launching a sportsbook or casino?
- How do you choose the right platform, licensing jurisdiction, and market for your business goals?
- What are the key costs, compliance hurdles, and tech partners to know before becoming an operator?
From Startup to Acquisition: Preparing Your Business for Investment and a Successful Sale
🕒 Time: 15:00 – 16:00 | 📅 Date: Wednesday, 11th June |📍 Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- What key strategies can help you attract investors or prepare your business for acquisition?
- What challenges do companies face when seeking investment or planning an exit, and how can they be overcome?
- How can you position your venture for long-term growth, profitability, and appeal in a competitive market?
Building Your Professional Brand: Strategies for Effective Content and Personal Impact
🕒 Time: 14:00 – 15:00 | 📅 Date: Wednesday, 11th June |📍 Location: Workshop Room Two
Key Questions This Workshop Will Answer:
- What are the key components of strong and memorable branding?
- How can you create content that effectively showcases your brand’s expertise and attracts the right opportunities?
- What practical steps can you take to define your brand’s voice and effectively engage your target audience?
Secure your place at any of the above workshops here.
Final Thoughts
SBC Summit Malta’s diverse workshop programme offers delegates a unique opportunity for hands-on learning and cross-industry collaboration on the key topics shaping the future of the industry.
Whether you’re part of an HR team aiming to strengthen internal support or a start-up operator searching for the best launch strategies, the event’s wide-ranging selection of interactive workshops provides an engaging, memorable, and practical way to prepare for future success.
Secure your spot at SBC Summit Malta with our discounted Early Bird ticket, gaining you access to three days of networking, exhibition, and conference content for the price of €400 ( a discount of €200 off a standard ticket).
Additionally, you can purchase our ‘Expo+ Pass’ for €95. This pass grants you access to the conference and exhibition only.
Operators and affiliates can apply for complimentary passes.