Kelwynn Andrade, Influencer and Marketing at Diamante Partners spoke to iGaming Expert about why influencer marketing can be significant in connecting brands to players in Brazil.
iGaming Expert: Are you able to give us more details about what you do and your place in the Brazilian igaming market?
Kelwynn Andrade: What I do is help companies in the iGaming market to communicate better with the public, especially here in Brazil, which has a huge and growing market. My focus is also on helping brands understand what Brazilian players want.
Additionally, I can give tips on how to work with influencers, as they play a huge role in gaining the public’s trust. Overall, the idea is to make everything clearer, more efficient and attractive, both for those who play and for companies that are trying to enter or grow in this market here in Brazil.
Can you tell us more about why influencers and affiliates can be so crucial to players in the Brazilian market?
Influencers and affiliates are very important for players in Brazil because they help connect brands with the public in a closer and more authentic way. At the end of the day, influencers and affiliates are like that friend who introduces you to a new game or gives you a tip, only on a much larger scale.
How important are casino reviews to players in the Brazilian market especially as it initially opens up?
Casino reviews are super important in Brazil, especially now that the market is opening up. A lot of people here are starting to explore online casinos, so before betting money, people want to make sure that the site is trustworthy. These reviews help players understand what to expect: whether the casino is licensed, whether the games are fair, whether it is possible to withdraw winnings without a headache, and so on.
If an influencer or affiliate has previously promoted the unlicensed market, what can they do to gain back their credibility?
If an influencer or affiliate has already promoted the unlicensed market, it is possible to regain credibility, but this requires being honest and truly changing. The first step is to admit that you made a mistake. Something simple like: “I promoted platforms that were not regulated in the past, but now I understand the risks and will only support trustworthy and legal brands” already shows transparency. From then on, it is essential to only form partnerships with serious companies and make this very clear. For example, showing that the platform is licensed and safe, and highlighting how this protects the player.
Which do you believe will be the key social platforms for engaging casino players in the Brazilian market?
For the Brazilian audience of casino players, some social platforms will be essential for engagement. YouTube, for example, is great for creating explanatory videos, reviews and tutorials about games. TikTok is an excellent platform for short, creative videos, such as quick tips and cool wins. Instagram also continues to be super relevant, especially with Reels and Stories.
You can create visually attractive content and interact closely with the audience. Overall, YouTube, TikTok and Instagram are the platforms with the greatest potential, but WhatsApp and Telegram also play an important role for more direct and personal communication with followers.
What can influencers do to innovate and stand out from the competition in terms of creating content?
If an influencer wants to stand out, they need to go beyond ordinary content and be creative. For example, he can invest in educational content, explaining things that players don’t always understand, such as game strategies.
This adds value for those who follow it. Another thing that works a lot is betting on interactive lives on YouTube. During the live show, he can ask followers to choose games, answer questions or even create challenges to engage the crowd. This makes everything more dynamic.
How vital do you believe the SBC Summit Rio is to understanding the best methods for the Brazilian market?
The SBC Summit Rio is absolutely crucial to understanding the Brazilian market, especially for those who want to be truly successful. As a speaker, I can say that events like this are not just about networking, but about real learning, direct from those who are experiencing the market on a daily basis. In Brazil, we are dealing with a changing market, from regulation to specific player preferences, such as the use of Pix, aggressive promotions and even the choice of social platforms. Summit Rio is the place where these discussions happen, where you understand what’s working and what’s not.
Source: iGaming Expert
