NetEnt: A diverse product offering is key to riding out the storm

The countdown is on to CasinoBeats Malta Digital and our sponsors are giving us a run down on what they’re expecting from the upcoming event.

NetEnt’s Director of NetEnt Live, Andres Rengifo, revealed that the live casino panel had piqued his interest, and hopes to learn from other’s experiences on how they have addressed the challenges facing the industry at the minute.

What are you looking forward to at CasinoBeats Malta Digital 2020?

The conversations with industry peers that can trigger the next big ideas. Industry events are a hotbed for the debates and discussions which inspire new ways of thinking. It is rare to walk away from a conference without having had a lightbulb moment.

Now taking place virtually, I expect that education and learning from each other’s experiences will be an even greater focus at CasinoBeats Malta given the challenges the industry has faced in the last few months.

What would be your biggest bit of advice for betting and gaming businesses trying to mitigate the impact of COVID-19?

Being agile, versatile and not too dependent on one product offering has been key to riding out this storm with minimum damage. If there is one learning to take away from this strange period, it’s the necessity of diversification.

Those with the most digitally advanced and robust product portfolios have been least scathed by the recent challenges, while the ability to quickly switch strategies and think differently has also provided an upper hand.

What are you promoting at CasinoBeats Malta Digital?

From a NetEnt Live point of view, our content has gone from strength to strength in the last year and opened the door to a series of exciting new partnerships. Our team has worked tirelessly to enhance the user experience across our portfolio and we’re extremely proud of the results, which have prompted an uptick both in player volumes and commercial interest.

Our new lobby, physical studios and game formats are all designed with the player front of mind, and our portfolio now offers an intuitive experience and user-friendly interface that is a cut above the competition.

What industry innovation will capture the most attention in 2020?

Mobile has been at the forefront of industry innovation in recent years and that isn’t going to change anytime soon. Recent events have only amplified the status of mobile devices as the medium of choice for the majority of players and our focus has been on ensuring that the user experience on smartphones is as seamless and engaging as possible.

For live casino, there is also a lot to be said for developments in camera technologies. With a more high-definition view of the action, for example, we are able to transport players to the real-life casino table, improving the authenticity of content and, of course, engagement.

Which parts of the conference agenda have caught your eye?

The live casino panel has obviously piqued my interest, but the agenda addresses a host of topics which are top of mind for the industry currently. I’m looking forward to hearing different viewpoints on how the Covid-19 outbreak will shape the sector moving forward, and the best strategies enacted to mitigate the damage so far.

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