SBC Summit 2024 Unveils Trio of Targeted Vertical Summits for Industry Leaders

Following a groundbreaking year that saw SBC Summit Barcelona 2023 shatter attendance records with an impressive gathering of 15,000 sports betting and iGaming industry professionals, the question on everyone’s mind was: what comes next for SBC’s flagship event?

Last year, we found ourselves pondering the same question.

One thing quickly became abundantly clear; the interest in our event skyrocketed, reaching a point where we realised we had to double our exhibitor numbers for 2024 to meet demand. The event had become an ESSENTIAL gathering for industry professionals.

Another realisation that struck us was that Fira Barcelona Montjuïc couldn’t keep up with our growth potential, and alternative options in Barcelona weren’t feasible.


During one of our bi-weekly company calls, we received some exciting news: “We’re making a move to Lisbon.”

These words sparked the beginning of our journey towards something fresh and improved: the evolution of SBC Summit Barcelona, SBC Summit 2024 or an event intend to make ‘The Greatest Show in Gaming’.

Now, set in Lisbon at the Feira Internacional de Lisboa from September 24th to 26th, 2024, the Summit—and by extension, us as its organisers—face a crucial challenge: how do we ensure that this event, which anticipates 25,000 attendees (10,000 more than last year), doesn’t turn into a logistical and operational nightmare for everyone involved (spoiler alert: it won’t, cause we won’t let it).

We’re all familiar with the challenge of navigating through sprawling exhibition halls. No matter how comfy your shoes or how many designated networking spots there are for taking a breather, having a well-thought-out plan and a helpful ‘guide’ can significantly reduce stress levels at such a bustling event.

While we’ve brainstormed numerous solutions to aid you in this quest, today, we’ll unveil one of them: the launch of three specialised summits focusing on vital industry verticals: Affiliate Leaders, ESI Lisbon, and Payment Expert Summits. 


Three new Summits? How come?

  1. Each of these sectors has grown to a point where they deserve their own dedicated space within SBC Summit. 
  2. This move enables us to delve deeper into the realms of affiliate marketing, esports, and payments, be it through the exhibition floor, educational content, or networking opportunities we strive to provide.
  3. This adjustment will greatly simplify the planning process for every attendee as well as their chances to meet RELEVANT leads, ensuring they leave the event with valuable connections and actionable insights.


SBC Summit Barcelona laid the groundwork by highlighting affiliates with the addition of the Affiliate, Marketing and Media Zone to the show floor. 

Now, SBC Summit 2024 will take things a step further with the inaugural Affiliate Leaders Summit on September 25-26. Gathering 5,000 attendees, including affiliates and operator representatives, this event promises to be a hub for affiliate managers and marketing experts worldwide.

The Affiliate Leaders Summit will build on the Affiliate Leaders brand reputation, bringing together top companies and minds in the affiliate space to exchange ideas and address industry challenges. 

The show floor will host major operators and affiliates, optimising attendee time with a dedicated 10,000 square meter space and a conference stage focused on all things affiliation. The exhibitor list includes brands such as 22Bet, Betsson Group, Better Collective, Blue Window, Boss Partners, BWise Media, Casumo, Clever Advertising Group, Enchant Affiliates, Finixio, GG Poker, GG.Bet, Key Affiliates, LEON, Mate Affiliates, N1 Partners, NSX, Pinnacle, Royal Partners, Safe Affiliate Programs, SMH,, Top One Partners and V Partners.

Attendees of the Affiliate Leaders Summit also gain access to the main SBC Summit 2024 event and the newly-introduced ESI Lisbon. Additionally, a VIP invite-only 300-person dinner will foster connections across C-level affiliates from all over Europe and the Americas.


SBC will unite forces with its sister company Esports Insider – an industry-focused news site and events company which provides the latest breaking esports business news at the upcoming SBC Summit 2024 event, by introducing ESI’s new flagship event ESI Lisbon 2024 taking place at the MEO Arena on 23-25 September.

Representing a true amalgamation of the most prominent aspects of the industry – esports, video games and creator economy – ESI Lisbon is poised to be the largest B2B event in this crossover to date gathering 1,000 attendees. It will showcase ESI’s largest exhibition space to date, spanning 2,200 square meters, along with two stages, and offer top-notch networking and professional socialising opportunities.

Lisbon will also debut ESI’s Esports Leaders, an exclusive, invite-only gathering for industry leaders to discuss, share ideas, and foster long-term success. The event will bring together prominent C-suite executives, founders, directors, and similar-level individuals from top esports teams, tournament operators, game publishers, brands, sponsorship agencies, federations, and select service providers.

ESI Lisbon will also feature ‘The Clutch,’ a live pitch investment competition for startup companies in the video games, esports, and creator economy sectors.

ESI Lisbon ticket holders will also gain full access to the SBC Summit.


Leveraging the reputation of its Payment Expert media brand and its robust connections within the global payment community, SBC is also launching the Payment Expert Summit as part of SBC Summit 2024. This summit aims to delve into the disruptions shaping the payments landscape, impacting value chains and commercial cycles for industry stakeholders.

Scheduled to take place on 24-26 September at the Feira Internacional de Lisboa, the Payment Expert Summit will grant SBC Summit 2024 ticket holders exclusive access to representatives from leading international operators, payment providers, fintech firms, and experts in NFTs, and blockchain technology.

The summit’s agenda includes a dedicated stage highlighting the latest developments in the payments sector, featuring insights from C-level executives and decision-makers within the payments industry. Select leaders in the field will also gather for an evening invite-only dinner.

Among the exhibiting brands are Angels Hub, Aurum Solutions, BRITE Payments, CashLib, FinXP, Gigadat, IDnow, Inpay, ISX Financial, Jetonbank, Noda, Nuvei, Payfuture, PayOP, Paytently, Trustly, Vixio, WinWay, and many others.

In addition to the Affiliate Leaders, ESI Lisbon, and Payment Expert Summits, delegates will have the chance to enhance their educational insights through three specialized zones: Sports Betting, Casino and iGaming and Player Protection.



For Affiliates & Operators (includes access to all Summits)

Affiliates receive complimentary access to all SBC events. If you’re an affiliate, simply fill out the dedicated form on our website to request your free pass. Our relationships team will review your submission and notify you regarding your eligibility for a complimentary pass.

You can access the affiliate form here.

Operators can also benefit from a free pass. Simply submit your details here and our team will get back to you.

ESI Lisbon

To secure your pass for the ESI Summit, kindly visit the ESI website. You’ll find various options to choose from, such as a Student Pass or an Expo-only Pass. Currently, we’re offering a Super Early Bird deal, which saves you €300 off the regular €600 price for a Full Event Pass. ESI Summit ticket holders ALSO get access to the SBC Summit.

SBC Summit – General (including Payment Expert Summit)

If you are an operator or an affiliate, follow the steps above under the ‘For Affiliates & Operators’ category.

The rest of you can purchase your Super Early Bird ticket at the discounted price of €300 and gain access to all three days of the SBC Summit, including the exhibition, the conference, and exclusive networking parties. 

An Expo-only Pass is also available at €95, but bear in mind that this option does NOT give you access to the conference segment or the evening networking parties.

Fluharty: Focus cannibalization talk on the black market
22 Apr | Events | Ellis Davis
'The 2024 SBC Summit North America is less than a month away, but the excitement around the event...
Read more
Former Miami Dolphin Dan Marino to keynote at SBC Summit North America
22 Apr | Events | Ellis Davis
'Dan Marino, nine-time Pro Bowl quarterback, and former Miami Dolphin, is set to appear on an exclusive...
Read more
‘The sport of the internet’ – Rivalry’s Britt Doll on Canada’s esports...
19 Apr | Canadian Gaming Summit | Ellis Davis
'Video games is a multi-billion dollar industry and the scenes surrounding it exert a huge influence...
Read more
John Romero: The audience is critical to game design
18 Apr | CasinoBeats Summit | Ellis Davis
' The creator of the first person shooter, John Romero, brings a unique perspective to the world...
Read more
SBC Summit: Lisbon Producers Tell All
18 Apr | Events | Ellis Davis
'In a noteworthy move last year, SBC announced the relocation of its flagship event to Lisbon....
Read more
SBC Summit North America: Meet the five finalists for SBC First Pitch!
16 Apr | Events | Maria Tsnompilantze
'Five forward-thinking startups have secured spots in the SBC First Pitch final at the upcoming SBC...
Read more
HIPTHER Invites You to Recognize Gaming Excellence at the Baltic & Scandinavian...
15 Apr | Events | Jamie Gough
'10 April 2024, Tallinn, Estonia – HIPTHER, the One-stop Agency and leading Event Organizer for multiple GameTech...
Read more
2024 CasinoBeats Game Developer Awards shortlists announced
11 Apr | CasinoBeats Summit | Maria Tsnompilantze
'The shortlists for the prestigious Game Developer Awards, spotlighting the talented teams behind the top casino...
Read more