This June, SBC Summit Malta will provide 5,500 stakeholders with the opportunity to expand their knowledge and strengthen their position in European markets.
The event, taking place at the InterContinental Hotel, St Julians, Malta, will feature an all-encompassing educational programme, unforgettable networking opportunities, and an expansive show exhibition floor—positioning SBC Summit Malta as a must-attend event for all stakeholders interested in Europe.
Now, having been in the events game for well over a decade, we understand that every attendee who walks through our doors comes equipped with a carefully crafted set of business goals—an event action plan, if you will.
So this begs the question, how will SBC Summit Malta help you achieve your business goals?
This blog post will seek to answer this key question by providing a comprehensive breakdown of the stand-out features and unique elements that make SBC Summit Malta an essential event in your calendar.
But before we start, here is the key event information to get you started.
- Event: SBC Summit Malta
- Location: Intercontinental Hotel, St Julians, Malta
- Date: 10-12 June 2025
- Speakers: 250
- Exhibitors: 75
- Attendees: 5,500 (2,000 operators & 750 affiliates)
Malta: The Perfect Event Location
Look, we get it—sending your whole team to an event can be a tough decision. With air travel, hotel rates, and company expenses, the costs quickly add up, especially if you don’t secure any deals. But attending doesn’t have to break the bank.
For companies based in Europe, getting to Malta is both convenient and affordable. Located just off the coast of Italy, the island is only a short flight away from most major European cities, meaning significantly lower travel costs. And with our Expo Plus Pass priced at just €95, securing leads on the exhibition floor and gaining industry insights has never been more cost-effective.
And if you’re already based in Malta? Well, there’s really no excuse!
Operators and affiliates can attend for free with a complimentary pass, meaning your event experience is completely free! Additionally, suppliers can take advantage of the Expo Plus Pass or upgrade to the Early Bird Pass for just €400 (until March 28th) to unlock access to our evening networking parties.
SBC Summit Malta: An Intimate Affair
SBC Summit Malta is where real conversations happen, real connections are made, and real business gets done.
With 5,500 industry leaders in attendance, it’s intimate enough to ensure meaningful interactions, yet big enough to make a serious impact. The event really does strike the perfect balance.
How do we achieve that?
The agenda is laser-focused on what actually moves the needle—regulatory challenges, market trends, and strategies that DIRECTLY impact your business.
With fewer distractions and a more personalised atmosphere, SBC Summit Malta creates the perfect setting for genuine interactions with clients, potential partners, and key decision-makers (almost 40% of our attendees!).
The event embodies a work-hard, play-hard ethos, ensuring you can also enjoy everything Malta has to offer.
For those of you who are not too keen on big events and would rather opt for a more focused experience that can lead to more genuine personal connections with your partners, this is the perfect event.
The Perfect Gateway to European Markets
With dedicated events covering North America, Latin America, Canada, Eastern Europe & Asia and Brazil, as well as our global flagship event, SBC Summit, SBC has become synonymous with its acute attention to some of the biggest and most exciting markets across the globe.
But for those interested in everything Europe? Well, SBC Summit Malta holds all the answers.
- Strategic Location – With easy access from key European markets, travel is simple, ensuring a strong presence of European stakeholders.
- Content Tailored to Europe – The agenda dives into major European markets like Germany, Italy, and Malta, delivering insights that directly impact your business.
- Exhibition Focused on European Innovation – 75 top-tier brands will showcase the latest technologies and solutions to help your business thrive.
How SBC Summit Malta Helps You Achieve Your Business Goals
The features that make SBC Summit Malta stand out as a must-attend event far exceed its location— it’s an attendee-focused gathering designed to maximise networking, knowledge sharing, and deal-making opportunities.
Here’s what sets it apart:
- SBC Summit Malta is designed for connection. Whether over coffee in dedicated lounges, at the SBC Summit Bar, or at one of our evening networking events—such as the Opening Party, INFINITY Malta, or the Official Closing Party—you’ll have ample opportunities to build relationships that matter. View the full networking listing here.
- With a two-day conference featuring 250 speakers across 34 sessions, you’ll gain expert perspectives on pressing industry topics like sports betting, affiliation, casino, regulation, payments, and compliance. View the conference agenda here.
- Beyond panels and keynotes, our 17 practical workshops cover topics ranging from HR trends to launching a successful betting and gaming operation. View the Workshop agenda here.
- The exhibition floor will host 75 leading brands, from game developers to payment providers. Whether you’re seeking new technology, partnerships, or investment opportunities, the show floor is where deals happen. View the exhibition floor plan here.
- New to the SBC roster of awards ceremonies is the SBC Awards Europe, a specialised award show that shines a light on the best in European gaming. (Click here to purchase your ticket or nominate)
Who Should Attend SBC Summit Malta?
Once upon a time, industry events were exclusively catered for high-level executives. Here at SBC, we strongly believe that attending events is for professionals across all teams and levels because every role contributes to our industry’s success!
With an expanded educational programme, SBC Summit Malta now covers a broader range of topics, including sports betting, affiliation, HR & legal, and payments. Whether you work for an operator, affiliate, or supplier, you’ll find valuable insights tailored to your needs.
Are you a sportsbook operator looking to enhance your platform?
Join the panel ‘Modularisation of Sportsbook Platforms – The Future of Flexibility & Speed’ to explore cutting-edge innovations in sportsbook technology.
Are you an affiliate looking to expand your influence?
Attend ‘Diversify Your Channels Before It’s Too Late!’ to discover how diversifying your approach can maximise growth.
Want to keep up to date with the latest trends in Human Resources?
Take part in the workshop ‘HR Trends 2025: Ensuring Wellbeing, AI Integration, and Retention in a Changing Workforce’ for the latest strategies in employee care.
Beyond the conference sessions, the exhibition floor will serve as a vital hub for networking and business opportunities.
With 75 brands situated on the show floor, you’ll have direct access to the latest technologies, services, and industry innovations from payment providers, game studios, tech suppliers and more!
Analysing the Agenda: Key Topics & Trends in Focus
The event’s six-track educational programme has been meticulously crafted to equip you with the tools and strategies to navigate the latest developments and challenges faced across Europe.
With so many panels and workshops taking place across the event, we couldn’t possibly list them all; however, here is a brief rundown of some of the key themes and topics you can expect to find across the conference content:
- European Regulation: Explore dedicated market deep dives into Italy, Germany, Malta, and Curaçao.
- Sports Betting: A new addition to the event, this track allows you to delve into the latest cutting-edge technology, regulatory developments and emerging sports set to drive player engagement and loyalty with bettors.
- Innovative Marketing Approaches: Discover new and unique marketing initiatives such as leveraging influencers, utilising podcasts and diversifying content and marketing channels to enhance your marketing output!
- Enhancing Player Relationships: A healthy player relationship is the bedrock of any successful brand. Attend panels on improving your customer service, bolstering your player protection measures, advancing fraud prevention strategies, and refining approaches to VIP player engagement.
- Artificial Intelligence: Harness the power of artificial intelligence and learn how you can utilise this technology to streamline admin and operational processes, enhance player protection initiatives and innovate your game offerings.
Final Thoughts
With its close-knit atmosphere and prime location, SBC Summit Malta attracts key decision-makers and top brands from across the region, making it easier to have genuine, productive conversations.
Plus, for those who are not big fans of larger, all-encompassing events, SBC Summit Malta provides a more intimate setting they’ll appreciate. (something like this.
If you live in Malta, think of this as an event you can fully take advantage of over its two-day duration. Even if you’re not in a client-facing role, it’s still an opportunity to attend a panel relevant to you or finally meet that one client who’s flown into Malta.
For operators and affiliates who get a free ticket, it’s a no-brainer. Plus, the Expo + Pass makes it easier than ever for suppliers to join.
Click here to secure your spot today for the discounted price of €400.
Is your focus purely on the exhibition floor and conference content? Purchase our ‘Expo Plus Pass’ for just €95 (Does not provide access to networking events).
Operators and affiliates can apply for complimentary passes.