The gaming industry is evolving at breakneck speed, with new regulations, AI-driven shifts, emerging marketing challenges, and evolving fraud threats reshaping the landscape.
Whether you’re an operator, affiliate, payments expert, or marketing leader, SBC Summit Malta offers the insights you need to thrive.
From practical workshops to hard-hitting discussions, these sessions go beyond theory—they deliver real strategies you can implement immediately.
But with so much happening, which sessions should be at the top of your agenda?
In this blog post, we break down the top 10 must-attend sessions that will give you the competitive edge you need.
1. Black, Grey, and New Regulated Markets: Navigating the Shifting Regulatory Landscape
With global regulations evolving, operators must adapt to new compliance requirements. Markets like the Netherlands, Philippines, Brazil, New Zealand, and Finland are undergoing major regulatory shifts, while unclear policies are pushing some businesses to exit. The UKGC’s increased operator levy aims to combat black-market activity and promote responsible gaming, with its first report expected in 2025. This session breaks down key changes and how businesses can position themselves for long-term success.
Why you can’t miss this session at SBC Summit Malta:
✅ Regulation is shifting fast – Get up-to-speed on key markets like Brazil, Finland, and the Netherlands before they reshape the industry.
✅ UKGC’s new operator levy – How will it impact black-market activity and responsible gaming policies? Insights straight from the experts.
✅ Market exits & opportunities – Where should operators double down or pull back as compliance challenges intensify?
✅ Actionable strategies – Learn how to navigate uncertainty, stay compliant, and maximise growth in evolving jurisdictions.
If you’re expanding, adapting, or fine-tuning your regulatory approach, this session is non-negotiable.
2. The Future of Affiliate Marketing: Beyond SEO
Google’s constant algorithm updates have made SEO less reliable as a sole strategy for affiliates. At the same time, platforms like TikTok face potential bans, adding uncertainty to social-driven traffic. This session explores how affiliates can build a future-proof strategy by diversifying content, leveraging AI, and adapting to the ever-changing digital landscape.
Why you can’t miss this session at SBC Summit Malta:
✅ SEO alone isn’t enough – With Google’s algorithm changes shaking up rankings, relying on SEO-only strategies is a risk you can’t afford.
✅ TikTok bans & social shifts – What happens if your main traffic source disappears overnight? Learn how to stay ahead.
✅ AI-powered affiliate marketing – Discover how AI is reshaping content, automation, and traffic acquisition for long-term success.
✅ Diversify or get left behind – Explore new channels, smarter strategies, and future-proof tactics to protect your revenue streams.
If you’re serious about staying competitive in the affiliate space, this session is where you need to be.
3. Are Sweepstakes Casinos the Future of RMG?
Sweepstakes casinos are growing in popularity, offering a blend of social gaming and real-money gaming (RMG). This session explores how brands use sweepstakes models to engage players, achieve sustainable growth, and navigate regulatory challenges while avoiding potential over-regulation.
Why you can’t miss this session at SBC Summit Malta:
✅ The rise of sweepstakes casinos – Why this hybrid model is gaining traction and reshaping player engagement.
✅ Blending social gaming with RMG – Learn how operators are leveraging sweepstakes to drive growth, retention, and new revenue streams.
✅ Regulatory challenges ahead – Stay ahead of potential restrictions and understand the legal landscape before it shifts.
✅ Sustainable expansion strategies – Discover how brands are scaling responsibly while avoiding over-regulation pitfalls.
If you’re looking to tap into the next big trend in gaming, this session is essential.
4. SEO Trilogy: Mastering the Future of Search
- SEO for AI: Optimising for LLMs & SearchGPT
Search is evolving with AI-driven platforms like ChatGPT and Bard. This panel explains how to optimise content for these systems, utilise Reddit, YouTube, and Wikipedia for visibility, and adapt to the rise of AI-powered search engines like SearchGPT.
- Blackhat & Negative SEO: Defense Strategies for 2024-2025
Blackhat SEO tactics such as cloaking, PBNs, and keyword stuffing are making a comeback, along with a rise in negative SEO attacks. Learn how to protect your site, recover from attacks, and implement ethical, long-term SEO strategies.
- The New SEO Reality: Thriving in a Multichannel World
SEO is no longer just about Google. In 2025, successful optimisation requires a multichannel approach across platforms like Bing, AI search tools, YouTube, TikTok, and Reddit. This session explores strategies to stay competitive in the ever-changing search landscape.
Why you can’t miss these sessions at SBC Summit Malta:
✅ AI is changing search—fast – Platforms like ChatGPT, Bard, and SearchGPT are rewriting SEO rules. Learn how to optimise for AI-driven search before your traffic takes a hit.
✅ SEO isn’t just Google anymore – Visibility now depends on Bing, AI search tools, TikTok, YouTube, Reddit, and more. Discover how to build a multichannel SEO strategy that lasts.
✅ Blackhat tactics & negative SEO are on the rise – Cloaking, PBNs, and keyword stuffing are making a comeback, and negative SEO attacks are hitting harder than ever. Learn how to defend your rankings and recover fast.
✅ Future-proof your search strategy – AI-driven search, shifting algorithms, and evolving ranking factors mean yesterday’s SEO playbook won’t cut it. Get ahead before your competition does.
If you rely on organic traffic, missing this session isn’t an option.
5. How to Create a More Unique Campaign with AI Content
AI is revolutionising content creation, but how do you stand out in a crowded market? This session covers how to use AI tools creatively, develop innovative campaigns, and ensure your content remains unique, engaging, and tailored to your audience.
Why you can’t miss this session at SBC Summit Malta:
✅ AI is everywhere—so how do you stand out? – Learn how to go beyond generic AI-generated content and create campaigns that truly engage.
✅ Unlock AI’s creative potential – Discover advanced strategies for using AI to craft original, high-performing content that cuts through the noise.
✅ Make AI work for you – From automation to personalisation, turn AI into a competitive advantage without sacrificing creativity.
✅ Stay ahead of the competition – As AI-generated content floods the market, brands that innovate will win. Be the one setting trends, not following them.
If you’re serious about next-level marketing, this session is unmissable.
6. Leveraging Big Sporting Events: Influencers, Streamers & Casino Marketing
Major sporting events like UFC 300 present massive marketing opportunities for casinos. This session explores how influencers and streamers can help reach younger audiences, increase engagement, and create strong brand connections between gaming and sports.
Why you can’t miss this session at SBC Summit Malta:
✅ Big sporting events = big opportunities – Learn how to capitalise on UFC 300 and other major events to drive engagement and revenue.
✅ It’s not just for sportsbooks – While betting naturally thrives during major events, casinos can tap into the hype too by leveraging cross-promotions, influencer campaigns, and strategic partnerships.
✅ Influencers & streamers are changing the game – Discover how to reach younger audiences and create authentic brand connections through content creators.
✅ Maximise cross-industry synergy – Explore the powerful link between sports, gaming, and entertainment to supercharge your marketing strategy.
✅ Turn hype into long-term growth – It’s not just about event-day traffic—learn how to build lasting player relationships beyond the big games.
If you’re in casino marketing, this session is your playbook for high-impact campaigns.
7. Redefining Fraud Prevention in Payments
Fraud in the gaming industry is evolving, requiring more sophisticated solutions. This session dives into the latest fraud prevention tools, AML compliance strategies, and collaborative efforts to protect both operators and players from fraudulent activities.
Why you can’t miss this session at SBC Summit Malta:
✅ Fraud is evolving—are you? – As scams get more sophisticated, staying ahead requires cutting-edge fraud prevention and AML strategies.
✅ Protect your players, protect your business – Learn how to detect and prevent identity theft, payment fraud, and money laundering before they become a threat.
✅ The power of collaboration – Discover how industry-wide efforts can help operators, payment providers, and regulators work together to fight fraud more effectively.
✅ Future-proof your payments strategy – Explore the latest tools and technologies designed to identify risks faster, minimise chargebacks, and maintain compliance.
This session is your roadmap to staying compliant and one step ahead of fraudsters.
8. Confident Communication: Speak, Present & Create Video Like a Pro (workshop)
Strong communication skills are essential for success. This workshop teaches professionals how to speak with confidence, present effectively, and create high-quality video content. From mastering public speaking to improving media interactions, this session provides practical tips to boost credibility and engagement.
Why you can’t miss this workshop at SBC Summit Malta:
✅ Public speaking is a career accelerator – Whether on stage, in meetings, or on video, strong communication builds credibility and influence.
✅ Hands-on learning, real results – This is a practical workshop where you’ll practice, refine, and improve your speaking and presentation skills.
✅ Master media interactions & video presence – Learn how to speak with confidence, handle interviews like a pro, and create engaging video content that stands out.
✅ Boost your personal and professional brand – First impressions matter. Sharpen your delivery, body language, and on-camera presence to command attention in any setting.
Walk away with actionable techniques you can use immediately (because great speakers aren’t born, they’re trained).
9. Navigating Advertising Bans: Gambling Marketing Strategies in Regulated Markets
Stricter gambling ad regulations are making marketing more challenging. This session explores creative ways brands can continue to grow while staying compliant, as well as the unintended consequences of advertising bans—such as fueling black-market activity.
Why you can’t miss this session at SBC Summit Malta:
✅ Marketing in gambling is tougher than ever – With strict ad bans and tighter regulations, traditional strategies no longer cut it.
✅ Stay compliant without losing visibility – Learn how to reach players effectively while navigating complex advertising restrictions.
✅ Creative strategies that work – Discover alternative marketing tactics, from influencer partnerships to content-driven acquisition.
✅ Are bans pushing players to the black market? – Understand the real impact of advertising restrictions and how to adapt before your market shifts.
If you’re responsible for player acquisition, this session is essential for future-proofing your marketing strategy.
10. Responsible Gaming: Lessons from the Past (workshop)
Looking at key historical cases, this session examines how past mistakes shaped today’s responsible gaming regulations. Learn what went wrong, how the industry responded, and what lessons can still be applied to improve player protection and compliance today.
Why you can’t miss this workshop at SBC Summit Malta:
✅ Learn from past mistakes – Real-world cases reveal what went wrong, how the industry reacted, and what we can do better today.
✅ Responsible gaming isn’t just compliance—it’s sustainability. Protecting players means protecting your business from reputational and regulatory risks.
✅ Hands-on, interactive learning – This workshop format ensures practical takeaways you can apply to improve player protection and compliance strategies.
✅ Regulations are evolving—are you? Stay ahead of new responsible gaming expectations and understand how past cases still shape the industry today.
If you’re serious about long-term success in gaming, this workshop is a must.
📍 The industry is moving fast—don’t get left behind. Whether you’re looking to expand, adapt, or gain a competitive edge, these must-attend sessions will give you the tools to thrive. See you in Malta!
For the full conference agenda, click here.