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Scout Gaming Group – Capitalising on World Cup fantasy sports success

Scout Gaming Group is sponsoring Betting on Sports 2018, the 3rd edition of the largest international sports and betting trade conference at Olympia London.

Ahead of the 18-21 September event, we asked Head of Sales and General Manager (Malta) James Camilleri to disclose some of the firm’s plans for #boscon2018 and to pick out the sporting event he would most like to attend.

SBC: What are you looking forward to at Betting on Sports?

JC: This conference is the right platform to connect with partners that are interested in innovative products around sports. Thus, we are looking forward to speaking with like-minded people. Besides that, we look forward to discussing the success we’ve had during the World Cup with our fantasy Sports product and how we will be capitalising on this.

SBC: What are you promoting at Betting on Sports?

JC: We will be promoting the Scout Gaming Group network liquidity fantasy sports and pool-betting games. The interest in fantasy sports is increasing drastically with operators seeing this product as a driving tool to engage with more players.

Due to this, our guaranteed prize-pool also increased, thus making it more attractive to play fantasy sports on our network. For instance, following the success we had last season and also during the World Cup, for the Premier League season-long fantasy game, we will be offering a prize-pool of €100k.

However, we also provide pool-betting games that complement fantasy sports such as Head-to-Head duals and a Predictor game. Like fantasy sports, these games contain a high level of social element which in return will increase the players’ retention rate.

SBC: Which sports betting company has impressed you the most in 2018?

JC: There were a lot of new products coming out this year, especially around the World Cup. However, I believe that BetVictor’s #PriceItUp builder is something which impressed me. This is because its gives control to the punters in terms of how they would like to formulate their bet.

Such approach is becoming more important with the sports-betting market becoming more mature. This links up in a way with fantasy sports, where punters are the managers of their own team and success is in their own hands.

SBC: What sports betting partnership has stood out in the past 12 months?

JC: With the US market opening up for sports betting, such partnerships have stood out. It is interesting to understand how these partnerships are going to evolve. It’s still early days of course, but it’s something to keep an eye on.

SBC: If you could attend one sporting event, what would it be?

JC: As a football fan, I would like that one day I’ll have the opportunity to attend the Champions League final. I attended a couple of Champions League matches and the atmosphere is always more special than a regular league match. Therefore, I can’t imagine how magical the atmosphere would be during the competition’s final.

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