Tain is sponsoring Betting on Sports 2017, the second edition of the largest international sports and betting trade conference at Olympia Conference Centre in Kensington.
Ahead of the 12-15 September event, we spoke to the company’s Sales Director Christian Hellman about what he is looking forward to at #boscon2017, his perfect sporting event, and how sports and betting can work better together.
SBC: What are you looking forward to at Betting on Sports?
CH: I am thrilled to attend the 2017 edition of Betting on Sports and very pleased to once again present Tain as one of the main sponsors. With the line-up of industry leaders and a packed panel schedule, attendance of this show is a must for anyone in the sports betting industry.
Last year, the SBC crew put on an excellent conference and we are anticipating seeing what we can bring back from this year’s sessions. Apart from the daily activities, we are looking forward to the networking opportunities, dinners and meeting other industry leaders.
SBC: What are you promoting at Betting on Sports?
CH: At Tain, we have a long history in the gaming industry. Together with our ever-growing Sportsbook offering, I anticipate the opportunity to provide our true odds to an increasing number of partners in the gaming sector.
Our single API solution gives our partners access – not only to our comprehensive fully managed Sportsbook, but also to a large variety of casino content from the industry’s top providers. This, in conjunction with our in-house player management platform, which includes our payment gateway and a plug-and-play odds feed, makes Tain a nonstop shop for new as well as existing operators.
SBC: Where can betting work together more closely with sport?
CH: The synergy between sports clubs and betting companies plays a key part in the longevity and long-term success of the industry. Due to more and more local markets opening, the betting companies are given further opportunities to sponsor individual clubs and players.
With companies being able to work with the club(s) of their choice, the betting industry also needs to consider a sponsorship that is industry wide, to level the playing field for all clubs and their players. This approach would hopefully also lead to less potential match fixing and more odds could be provided to the end user.
SBC: What sports betting partnership has stood out in the past 12 months?
CH: The sports partnerships are growing with the increase of markets being regulated now more than ever. Growing up in Scandinavia, I was thrilled to see the privatisation of horse racing in Denmark and I look forward to the Swedish market opening.
Breaking the gaming monopoly in Sweden would present gaming companies with the chance to sponsor small local clubs of their choice. More regulated markets also mean that we, as betting companies, can give back to the practitioners of the various sports and help small clubs move up in their leagues.
SBC: Describe your perfect sporting event
CH: With so many events and sports to choose from, my ideal event would take place on a sunny summers day in the company of good mates, enjoying a few pints whilst watching the game. Having a friendly betting competition among the group with the possibility of having the satisfaction of beating your friends, whilst your favourite team wins, would add additional excitement to the day. This has become a breeze thanks to the rise of mobile betting.
